B2B BrandingThe Power of Emotion
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Transcript of B2B BrandingThe Power of Emotion
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The power of emotion: Brand communication in business-to-business marketsJoanne Lynch; Leslie de Chernatony
Journal of Brand Management; May 2004; 11, 5; ABI/INFORM Globalpg. 403
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.