B-bread re-framing Assignment3 by Bread-Winners
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Transcript of B-bread re-framing Assignment3 by Bread-Winners
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B-BREAD
Framing and Re-framing
Team: Bread-winnersSudhir Kadam, Viroopax Mirji, Gopalan Sampath
Takeshige N
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VALUES
Normal : Staple diet,
Food for sustenance
Taste, health promotion
/enriched diet
* Hunger quencher, diet, sandwich
essential ingredient/element
•Not obvious: Texture, size, elasticity,
staple-ness, consumption-power?
Non conventional usage: Edible
but not
USAGE:
•Out of the world:
•Beauty use-case
•Fortune cookie
•Edible wear
•Utility values?
•BoGo promotional/ad value?
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+ =
BEAUTY BREAD : B-BREAD
Enriched Loaf Beauty Treatment Enhanced Beauty with B-Bread
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STORY OF B-BREAD
Values:
•Its affordable
•Its soft and sponge-like
•Its easy to enhance/
tailor to kids/adult needs
•Can be disposed easily
•Has different textures:
grainy, hard, soft, etc.
•Can be re-branded and
used as needed for
promotions/ads too
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STORY CONTINUED
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Bread-Winner: Concept 2
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USE-CASE2: BREAD TOASTED TO GET INSPIRATIONAL MESSAGES
– A REPLACEMENT FOR FORTUNE COOKIES?
Be the change that you want in the world
Stay Hungry
Stay Foolish !
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SOME EXAMPLES OF INSPIRATIONAL BREAD SLICES
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PRE-TREATED BREAD OR NEW TYPE OF TOASTER THAT REVEALS BREAD MESSAGES?
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IDEA: APPLY IDEA: APPLY SPECIAL SPECIAL
BUTTER ON BUTTER ON BREAD BREAD WHICH WHICH
APPEARS APPEARS ONLY WHEN ONLY WHEN TOASTED TOASTED
oror
PATENT A PATENT A GRILL THAT GRILL THAT CAN BE PRE-CAN BE PRE-
LOADED LOADED WITH WITH
INSPIRATIONINSPIRATIONAL AL
MESSAGES MESSAGES TO BE TO BE
APPLIED AT APPLIED AT RANDOMRANDOM
Early Bird gets the worm!
Carpe Diem!
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Refer to Promotional Video Clip
http://www.youtube.com/watch?v=JHU3uXLLhNM
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PLEASE VOTE FOR BREADWINNERS
Sudhir Kadam
Viroo Mirji
Sam Gopalan
Takeshige N
THANK YOU !
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