Finding Microsoft Windows Azure Opportunities

Tim Buntel & Margaret Synan

Introductions

Tim BuntelAzure Platform Product Manager@tbunteltim.buntel@microsoft.com

Margaret SynanWindows Azure BDM

Partnerships@margaretsynanmsynan@microsoft.com

A Quick Look at the Platform

Compute Storage Management Relational data

MarketplaceApp FabricCDN

Windows Azure Platform

Management

Scenarios

Mobile Applications

High Performance Computing / Research

Web Sites / Web Applications

Social Applications

Access Up-sizing/Database Migration

Storage

High Performance Computing

What used to take days can now be done in hours

• Windows Azure integrates with Windows HPC Server 2008 R2

• Windows Azure provides additional power and capacity to on-premises HPC clusters

Help customers build applications that need bursts of processing power

Curtin University has used HPC and Azure to to speed up DNA genome sequencing of extinct animal species.

Curtin was able to bring a process that often took weeks on an internal or national compute clusters down to several hours to a day

Dr. Amandeep Sidhu, Curtin University

• HPC Clusters are extremely expensive and complex to host locally

• Many HPC workloads are never even considered due to cost & complexity

• Companies who need to leverage large computing power on-and-off

• Companies with existing HPC capacity who want to “burst” to the cloud

Database Migration

Data loss or compliance concerns due to unmanaged departmental applications

Lack of agility in building, provisioning and managing databases for departmental applications

Customers who view Access as legacy and who are looking for better solutions, possibly in the cloud.

Centralized IT who has to manage a plethora of Access or SQL-based applications distributed across the organization

“We wanted to focus on our customers and providing value to them, rather than focusing on infrastructure, which is not our core competency.”

Self –managing, highly scalable relational database-as-a-service built on SQL Server technology

Easy web-based provisioning and fully automated relational database-as-a-service

Ability to retain existing Microsoft Access front-end applications but store data with SQL Azure

Help customers quickly and easily migrate Access/SQL databases to the cloud

AssetWatch offers customers a way to store and access a detailed inventory of assets and personal information. Looking to minimize the effort required to scale and maintain its servers, the company migrated its service to Windows Azure

AssetWatch now has a scalable, reliable infrastructure that has helped improve performance and reduce hosting costs by 80%

Return on investment (ROI) of less than three months

• Use the Windows Azure platform as a backend for phone applications

• Windows Azure provides scalability so customers can focus on applications rather than the infrastructure

• Highly scalable storage• Leverage CDN to improve performance

by putting data closer to the customers• Toolkits for Windows Phone, iOS and

Android

Mobile Applications

85% of apps on phone or tablet are connected back to some type of service

Difficult to develop and target for multiple platforms

• Companies looking for an internal solution such as custom LOB apps for mobile workers

• Digital marketing and branding agencies that need a platform for developing mobile apps for customers

“This solution for Windows Phone 7 has been a lot easier to get up and running. Simplicity of execution ties into faster time-to-market.”

Help customers leverage Windows Azure for highly scalable continuous services to power mobile applications

T-Mobile wanted to offer customers a new mobile application to help family members stay connected, but it faced a tight deadline.

• Windows Azure enabled T-Mobile to accelerate time-to-market – the app was launched within two months

• The company is also able to manage the solution easily, simplify communications for users, and provide strong security

Joshua Lipe Product Manager of Devices T-Mobile

Social Media Marketing Campaigns

““performance and uptime has been fantastic and the rest of the experience has been great .,”

• Leverage the Windows Azure toolkit for Facebook

• Windows Azure provides social developers with on-demand compute, storage, content delivery and networking capabilities so that they can focus on development as opposed to operational hurdles.

• Social application developers can respond quickly to market opportunity and customer needs in a cost-effective manner

Help customers build social applications that engage millions of users in a short period of time by leveraging a robust and scalable development, deployment and management platform.

Kiandra and Coles re-developed ‘Sports for Schools’ web application – a short-lived annual Marketing campaign.

Coles achieved critical levels of scalability and maintained high levels of application performance:• Fast time-to-market • Infrastructure and Support savings

Web Services Manager, Coles

• Building highly scalable social applications can be costly

• Application must be brought to market as quickly as possible

• Companies who need to drive short term marketing campaigns to generate demand and sales using social networks

• Companies who want to engage in rich dialog with their customers

Highly Scalable Web Sites and Applications

• Launch quickly without costly CapEx commitment

• Elastic scale up & down of compute needs

• Consumption based pricing allows investment aligned with portal/app usage

Help customers build highly scalable websites faster and deal with unpredictable demand

Harvey Norman Big Buys is a deal-of-the-day application and can see spikes of more than 20X average load

A recent media event drove utilisation from 15,000-20,000 page views per day to over 350,000 in one evening. After the spike, extra instances were shut down to save cost

• Massive computing required to support incremental traffic for a short period

• Capital investment required to support capacity are cost-prohibitive

• Agency / Web VAPs & partners who build sites to support short-term campaigns

• Customers whose web sales have a strong seasonal component

A traditional environment would have fallen over unless the company had spent a fortune on hardware Kaine Escott, director of Harvey Norman Big Buys

Need for Storage capacity – file share archiving, Sharepoint Data, copies of backups, Exchange archival folders

Datacentre hitting capacity

Customers who use Sharepoint with growing

content libraries have storage requirements, TB of data to store or archive

and are wanting to reduce infrastructure costs

“StorSimple and Windows Azure as the best-of-both worlds -giving us SSD speed for the content we are actively working on in SharePoint, and simple offsite, live archives and data protection in the cloud .”

StorSimple delivers an enterprise cloud storage appliance certified by Microsoft.

Delivers automatically tiered primary storage, cloud archival, cloud data protection and cloud disaster recovery in one box.

StorSimple installs in ten minutes, causes no changes to on-premises applications and reduces storage infrastructure costs by up to 80%.

All data stored in the cloud has military grade encryption applied, ensuring complete data privacy

For Rockford Construction, SharePoint worked great until the information started to grow exponentially.

Needed a more cost effective solution to keep blueprints, photos, documents, and videos at many stages to scale for projects.

Required little manual intervention

Effective Hybrid Storage and Affordable DR Eliminates dedicated storage and caters for

elasticity Simplifies management Content stored is replicated 3 times

Shawn Partridge, vice president of IT at Rockford Construction

StorageHelp customers store data in the cloud

EarnSIP, BIF, Co-marketing funds, and much more with your Azure Circle membership

AttachForm relationships with LARs who are attaching Azure to EA Renewals

Accelerate

Understand key scenarios, then leverage unused DPS days to undertake a POC with a customer

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Next Steps