Azure Open Launch – SMB

David TangPartner Channel Development ManagerMicrosoft Singaporesgcloud@microsoft.com

SMB

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EXECUTE

ENABLE

EQUIP

EXCITE

6 Steps to Partner Channel Development

EXTEND

ENTICE

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Show Partners what Azure can do

Background: at this morning’s SPC to demonstrate & experience mobile first cloud first, Kok Ping got a Breakfast Ordering app powered by Microsoft Azure & loaded on Windows 8.1 Pro on a Surface Pro 3 that our partners used to place orders, direct them to the aisle to our SLT who donned chef outfits and served the breakfast selected to our partners.

What’s IT About? Built by Heulab in 2 weeks, hosted on Microsoft Azure, it’s a great example with business analytics of which item on the menu was the most popular with partners and social media sentiments that tracked the number of positive/negative comments on the cloud with the #hashtag to a social media pulse of photos and thoughts posted at the Singapore Partner Conference.

Why IT Matters? this example is a great showcase of what’s possible with the mobile first, cloud first world we live in

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Partner Breakfast Ordering App @ Registration

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Partner Breakfast - SLT

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Social Pulse: FaceBook

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Social Pulse: Instagram

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Social Pulse: Twitter

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Social Pulse sorted by Most Viewed

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Analytics Summary

http://aka.ms/

AzureOpenSG

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Get This Deck Online

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Partner Sales Trg eDM shows Azure VMs

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PCDM News

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PCDM News

The Azure Pitch ThruPartner – 2014Sep

Power Savings with Virtual Machines Today

Server setup Average Watts kWh/year Cost

Standalone IIS x10 5,001 43,809 S$11,258

One Hyper-V server with 10

IIS7 virtual machines

512 4,485 S$1,153

2014 Jul-Sep Electricity Tariff 25.68 cents

per kWh in Singapore Dollars

25.68

Electricity Tariff by Quarter (Low Tension Tariffs) in Cents/kWh

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¢/kWh

Source: Energy Market Authority Table 5.3 from SP Services

11th Generation Dell PowerEdge T110 II Compact Tower ServerSingle Cabled Power Supply Unit (305W)

Let’s do some white boarding for you…

…and when I say white boarding, I really mean it

11th Generation Dell PE T110Power Supply Unit = 305 Watts

How many hours will you turn on this server?

11th Generation Dell PE T110Power Supply Unit = 305 Watts

2014 Jul-Sep Electric Tariff 25.68 cents /kWh

11th Generation Dell PE T110Power Supply Unit = 305 Watts

2014 Jul-Sep Electric Tariff 25.68 cents /kWh

305/1,000 = 0.305 kW

11th Generation Dell PE T110Power Supply Unit = 305 Watts

2014 Jul-Sep Electric Tariff 25.68 cents /kWh

305/1,000 = 0.305 kW0.305 kW x 8,760 hours = 2671.8 kWh (per year)

11th Generation Dell PE T110Power Supply Unit = 305 Watts

2014 Jul-Sep Electric Tariff 25.68 cents /kWh

305/1,000 = 0.305 kW0.305 kW x 8,760 hours = 2671.8 kWh (per year)2671.8 kWh x S$0.2568 = S$686

Utilities COST S$686 /server /yr

11th Generation Dell PE T110

One dual-core Intel® Core™ processor i3-2100 product family

Utilities COST S$686 /server /yr

APPROX US$549 /server /yr

Compare Utilities COST S$549 /server /yrMicrosoft Azure A2 Basic Instance US$ 786 /VM /yr

Utilities = OPEX = COST of Powering Servers 24x7

Azure = OPEX = COST of Subscription 24x7

That MeansUtilities = Azure

What IF?Utilities = Azure

UNPLUG the ServerTAKE the COST of ElectricityPAY the COST of Microsoft Azure Subscription

YOU GetMicrosoft Azure VM

NO COST of ServerNO COST of ElectricityNO COST of Space

FOCUS on your Business not IT

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Buddy Partners with a SMB P-Seller for Azure

Background: While SMB now has 2x SMB Azure GoToPartners who’ve committed to Cloud Platform Competency in FY15. They still lack experience

in web services development.

What’s It About? I’m glad to announce that Azure ISV PSeller for SMB engagements will be delivered by Kwang Eng (98766970) of init Service

Technology. This is intended to help both customers and partners who need onsite support of a pre-sales nature (NON deployment). You can

engage him to go on customer visits with a partner or to qualify a fresh opportunity, especially in cases where prospect insist on a Microsoft

representative initially or when a customer really wants to handle deployment in house but needs our help to understand how to use and what to

buy. This is NOT to replace partner led opportunities or hand hold a partner on their deployments or post sales technical support, it’s strictly pre-

sales.

How’s IT Utilized? As he is funded at SGD200/visit, it is highly recommended that you leverage him on pre-sales engagements involving

• All Azure services requirements (NON VMs, IaaS I expect all partners to self-experience)

• Fresh SMB prospects without partner engagement

• Qualified partner led engagements where partner needs Azure expertise beyond their experience

Post visit, he will send a Trip Report to me and I’ll work with PSEs to determine which partner to forward the lead to. In cases where our partners

really do no possess the necessary skills or experience, we’ll refer the sale & services to his company. When this happens he will forfeit the per

trip fee for the pre-sales engagement as we do not fund any of our partners for pre-sales work.

Why IT Matters? Supporting Azure Open License Launch, we’ve got to quickly ramp up and short cut our sales cycles to ensure we achieve our

SMB BHAG. This service is not long term, over time our resellers are expected to be self-sufficient and gain the knowledge, skills & experience to

sell Microsoft Azure services. Kwang Eng comes highly recommended by Peter Marini, he has performed Office 365 & Azure web deployment

services for MSFT APAC on the .NET platform.

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SMB P-Seller for Azure is a Trusted Advisor

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SMB P-Seller for Azure 2014 Nov Trip Journal

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Partner ToMicrosoft Monthly Whisky Nite

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Internal Partner WinWires

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Internal Partner WinWires

LinkedIn Microsoft

Singapore Partner Sales

& Marketing Group

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Join LinkedIn

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Partner ToPartner ToMicrosoft Conversations

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