Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
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Transcript of Azure Gaming Summit 2013: Overview of and Future Outlook on the Global Games Market
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Microsoft Windows Azure Gaming Summit
London, 9 April 2013
Peter Warman, CEO at Newzoo
Overview of and Future Outlook on the Global Games Market
www.windowsazure.com
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everything (and everyone) ends up in the
Cloud
What single thing do People and Games have in common?
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Newzoo
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Newzoo
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Newzoo
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Clients
“We work with Newzoo because of their innovative insight of the entire gaming marketplace, including free-to-play, across all platforms”
Corey Rosemond, Plantronics, Business Development Director – Gaming
several key clients cannot be disclosed
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Services
US UK GER FR IT ES BE NL RU BR PL TR AUS CHN KOR TW JP
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35% of 2.7M Polish paying mobile gamers has a Nokia: 950,000 consumers
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Wp.pl reaches 43% of 950,000 paying Polish mobile gamers thathave a Nokia phone: 409,000 consumers.
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Per Region
2012
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Per Segment
2012
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Spend Asian and other growth markets surpassing Western “Mature” markets on smartphones and tablets.
In March 2013 China surpassed the UK in iOS game spending
In February 2013 Japan surpassed the US in Google PlayStore spending. iPhone soon.
In January 2013 Russians spend 50% more money on iPad games than Germans
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Country Rankings Based on spending on games per store in the full calender month of March 2013.
© Newzoo / Distimo
Korea Japan United States United Kingdom Germany Australia France Russia Canada Spain
United States Japan China United Kingdom Australia Canada France Germany Korea Taiwan
United States United Kingdom China Australia Canada Russia Germany France Japan Italy Netherlands
www.newzoo.com/free/rankings
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Market Segmentation
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The Key Trends
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The Cloud Connects
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Services New companies set up to manage games as a service on a global scale currently benefit most from the (r)evolution.
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Services How to get gamers to spend more time on my IP / game?.
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Big publishers cathcing up…. Real Racing 3 F2P enters at #14 globally
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But still learning …. Sim City Launch Blows up in EAs Face
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Ready for launch? Game launch and beta periods crucial to success
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Candy Crush (YTD till March 21, for a “large” number of countries)
Downloads Revenues
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Two neighbouring countries with different profiles
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to 30% YoY (US) Spread As consumers spread their time and budget across double the number of screens games need to follow.
>15 million more Americans game on all screens than one year ago (2013 vs 2012).
ENTERTAINMENT
SCREEN
COMPUTER
SCREEN
FLOATING
SCREEN
PERSONAL
SCREEN
CONSUMER
Screens
Connectors
SOCIAL
NETWORKS
THE
CLOUD
THE REAL
WORLD
71% 50%
32% 7%
29% 64%
14% 37%
37% of all US
paying gamers also
spend money on a
Floating screen
MONEY PAYERS MONEY PAYERS
7% of all money
spent on games
by US gamers
goes through the
Personal screen
50% YoY
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… It is all about a bloody cool game
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Microsoft Windows Azure Gaming Summit
London, 9 April 2013
Peter Warman, CEO at Newzoo, [email protected]
Overview of and Future Outlook on the Global Games Market
THANX!
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London, 9 April 2013
Microsoft Windows Azure Tech Briefings and Labs
Windows Azure Gaming Technical Briefings One day technical briefings on the Windows Azure Platform are designed to help games companies explore the opportunities presented by Windows Azure as a rich,
extensible, scalable, resilient and geo-replicated games platform. The briefings will help games companies understand the Windows Azure Platform and how great games
and cloud based applications can exploit this powerful new platform.
April 29, 2013 in Hamburg
April 30, 2013 in Paris
May 1, 2013 in Reading
May 3, 2013 in Amsterdam
Windows Azure Games Acceleration Lab – May 21 & 22, 2013 / Reading Designed to help create highly-available, highly performing, scalable applications and services to cover a wide range of game scenarios. We are also particularly interested
in developers who are keen to exploit any of the following themes:-
• Create highly-available, infinitely scalable, multi-tier, highly performing games and services using a rich Platform as a Service environment
• Optimising game performance with machine scale out, extensible caching and CDN
• Develop with a wide range of language and tools
• Create real time and turn based multiplayer game support with SignalR, Windows Azure Service Bus, sockets, etc.
• Analysing post game data and usage through Big Data and Hadoop/HDInsight
• Manage cross device platform devices and social network authentication with Windows Azure Mobile Services
• Stream and managing video with Windows Azure Media Services
www.windowsazure.com