Leyla AlpaslanMaggie

DebarrosOsas Faluyi

Vincent Defalco

Leyla AlpaslanMaggie

DebarrosOsas Faluyi

Vincent Defalco

Azul Airlines

Low Cost

No Frills

Little brother of Jet blue

David Nielman

Founded Travel Agency

Cofounded Morris Air

Southwest (Executive Planning Committee)

Open Skies (CEO)

Co founded Westjet

Founded JetBlue

Bankrupt

Acquired by Southwest

Acquired by HP

FIRED!

What now?

Brazil!

Why Brazil?, An Industry Overview

PopulationPopulation

Growing GDP

Rising Middleclass

Deregulation

4 SLIDES LIKE THIS

Why Brazil?, An Industry Overview

Population

Growing GDPGrowing GDP

Rising Middleclass

Deregulation

4 SLIDES LIKE THIS

Why Brazil?, An Industry Overview

Population

Growing GDP

Rising Rising MiddleclassMiddleclass

Deregulation

4 SLIDES LIKE THIS

Why Brazil?, An Industry Overview

Population

Growing GDP

Rising Middleclass

Deregulation

4 SLIDES LIKE THIS

Booming Airline Industry

Airport Charts

Azul

Founded in 2008 First Flight 15 December 2008

Funding Investors $235m Neeman $13m

Initial Fleet size 5

“Blue” Brazilian twist on JetBlue

And Now for Something Completely Different…

Jet Blue was almost called “Taxi” It was going to have Yellow Livery and everything

JP Morgan threatened to pull funding

Azul

Blah

Blah

Blah

Market Share Chart

Outlook and Assessment