2016 in Review

2016 By the Numbers

Support & Contact Centre

• 100% Up Time• 35,927 Offers Setup• 2,566 Promotions Created• 1,048 Campaigns Sent• 17,631 Phone Calls Handled• 8,076 Incidents Handled• 145,668 Application Forms Processed• 147 Training Sessions

• Over 24,000 Development Hours• Fully Agile – 2 Week Sprints• 18 Sprints & 13 Releases

Development

Client Services

• 24 Client Groups• 46 Client Project Teams• 5 High Profile Marketing Initiatives

Internal Projects

After 10 years in business as Payback Loyalty Systems, we rebranded to Azpiral, not only allow us to expand in the European market place, but also to show how our platform has grown from being just Loyalty, to being a complete Customer Engagement and analytics system.

With over a Century of development time invested in our product we have applied to have a Patent applied to our platform and have been awarded the “Patent Pending” status.

We have partnered with a major Irish University to undertake unique academic research into Loyalty Systems and their impact on customers spending habits.

Client Projects

Product Enhancements

Customer Engagement

Marketing Automation has been upgraded to contain over 20 data points with output to 5 Communication Mediums, linking to offers and communications as well as output directly to reports.The tool allows customers to approve and send in advance so our clients will know the size of the audience to receive the messages, the in-built spam protection protects your customers from unwanted communications.

POS Messaging is our newest Communications Method. This allows our clients to communicate to customers directly to the EPOS Screen, to the Receipt or to both. Communications can be targeted to selected groups or profiles as well as being scheduled.

We have continued to add Dynamic Tags to all our communication methods to allow for completely customized communications to be send to each customer.

Customer Engagement cont.

Our new Registration Campaign tool allows for our clients to send automatic messages to newly registered customers, to award points and/or position an offer on the customer’s account.

Using our Birthday tool, our clients can send a Happy Birthday message to their customers together with a special present (offer).

Normally customer’s Home Store is selected by where they pick up their loyalty card, now customer’s can select their home store as part of the registration process when they sign up to our client’s program.

Customer Engagement cont.

In 2016, we added 14 APIs. On average there were 9 million unique API calls per month to the Azpiral platform.

The Societies function allows for customers to donate earned tokens to a nominated society. This functionality was successfully implemented by Topaz as their Cash for Clubs promotion and is available to all our clients.

We have built a tool that enables our clients to schedule communications to their customer base to allow for messages to be sent out of normal business hours.

System Enhancements

Infrastructure

In 2016, we have grown our Server Farm and added a number of additional application servers to allow our systems to grow without having an impact on performance.

In 2016 we have invested in a best of breed virtual server to host a version of every EPOS which has integrated to our system. By implementing this Virtual Server it allows us test all aspects of our clients programs without the need to impact onsite personnel.

Our clients can now add as many customers as they wish to clubs without impacting performance at the EPOS or Web levels. This functionality allows for real time segmentation of our clients customer base.

Transaction Server

We have added 12 New EPOS Partners to our platform to bring the number of Integrated EPOS to 32. We have added 10 new Internet Partners to bring the number of web companies to 28.

As customer’s shopping habits change, so do their expectations, as a result Azpiral has continued to add to the number of offers available to our clients to allow for.

As our platform grows, so does the need for different data sources, not all systems are configurable for a real time integration. Due to these requirements Azpiral has built a standard format for data loading from Excel based platforms.

Transaction Server cont.

As our client base grows so do their requirements, it’s not always feasible for customers to hold a loyalty card or remember their account number, as a result we have built in the ability for customers to identify themselves by their Mobile Phone number.

Broken or damaged cards/tags can impact customer’s engaging with programs, we have build the ability for customers to have their Cards/Fobs Replaced at Till

Continuing the success of our Dual Loyalty Solution we have evolved it for even more programs to run through a single transaction.

Business Intelligence

2016, saw the introduction of our Dashboards which give a graphical representation into our clients programs performances broken down by Sales, Customers, Points and Communications. Our Communications dashboard has grown to include a full Campaign report which allows our clients to view the effectiveness of their campaigns. In addition to the dashboards, we have continuously added to our Canned Reports to allow our clients get full details on all aspects of their program. Finally, we have continued to invest in our ad hoc query engine to enable our support team meet all our clients reporting needs.

New Modules

We have brought our Rewards Engine into the AzpiralPRO platform to allow for a seamless integration between online and instore offers, promotions and rewards. All aspects of our Rewards Engine are available through our APIs.

Our CRM Tool allows for full tracking of all interactions between our clients and their customers as well as Business to Business interactions. Over 50k CRM cases have been logged in the system in 2016 and full reporting functionality is available through the system.

As we are now operating fully using the Agile Project Management Methodology we are not looking too far into the future but we have made a start on some exciting new developments, including

• Non-Loyalty Data – we will be bringing in ALL the EPOS data into our Business Intelligence suite.

• Social Media – We will be integrating some social media platforms into our own platform.

• Android & Apple Apps – We will be developing and releasing mobile apps for some clients.

• Mobile Response Website – We will be developing and publishing a mobile responsive website for a client.

• Department & Group Naming – We will be allowing our clients to add labels to EPOS data.