PUBLIC RELATIONS

BRAND BUILDING+

EVENT MARKETING

OVERVIEW

ABOUTUS

With over 20 years of combined experience, the (a)zione team has garnered international attention for our distinctive public relations, promotions and marketing campaigns in the arenas of action sports, fashion, beauty, lifestyle, luxury, consumer products, entertainment, music, hospitality and beverages. Known for providing a fresh and multifaceted approach to our clients’ unique needs, (a)zione creates individualized blueprints designed to best target a broad spectrum of the appropriate market while thinking outside the box to produce tangible results in the ever-changing print and digital world.

At (a)zione, we work in a unique and unsurpassed manner to obtain press and create tailored brand strategies on a national and international scale through print, broadcast and electronic/ viral / social media as well as unparalleled event marketing that best promotes your message while adhering to your core values. We work closely with our clients to develop strategies that foster open communication and productive collaboration. We're all about rolling up our sleeves, facing challenges and taking action for you.

(a)zione is on the pulse of culture and at the crossroads of active lifestyle and mainstream awareness. We know it all—be it in the realm of celebrity, fashion, lifestyle, business, art, music or sport. We understand that every single client and project is different, and accordingly, we tailor a blueprint for brand strategy completely unique to each one.

Our ultimate mission is to help you achieve maximum long-term visibility by strategically securing the highest quality placements in all facets of the media.

Our clients are our family. (a)zione takes action.

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CASESTUDIES

(a)zione looks outside the endemic demographic to target top media in mainstream channels to broaden consumer reach and expand overall visibility while never losing sight of core consumer.

Product Placement Features

Celebrity Events

CASE STUDY

Watch the below video to see example of an event activation:

(a)zione’s take action approach is applied to the creation and execution of high profile, engaging events from coast to coast and internationally. From conception to completion, (a)zione pioneers each aspect of your event, ultimately spreading your gospel to the world in a strategic and unparalleled manner. From product launches to ground management, celebrity red carpets, media outreach and placement and more…

we do it all.

EVENTS+

MARKETING

Skullcandy launches Supermodel Crew + EDIT headphone customization initiative at Mercedes Benz Fashion Week, New York, September 2012

CASESTUDY

ONE

To launch the Skullcandy EDIT initiative in an organic way, appealing to new audiences while remaining legitimate and authentic to the loyal Skullcandy consumer base.

Results: (a)zione introduced the Supermodel collaboration and EDIT initiative across media channels for broad yet strategic exposure. Over 110 million media impressions garnered in the two-day launch

GOALS+

RESULTS

Neff Headwear teams up with Sesame Street with Art Show by the Seventh Letter Crew Benefitting City of HopeLos Angeles April 2012 watch the video to see the event activation.

CASESTUDY

TWO

To launch a unique collaboration between Neff Headwear and Sesame Street by creating an event that crosses demographics and engages mass media attention and broad consumer appeal, while maintaining authenticity in streetwear / action sports realm.Results: (a)zione produced a celebrity studded art show which received massive media attention (over 20 Million impressions) and unanimous praise across the industry.

GOALS+

RESULTS

Element has worked with Leland Drummond and Michele Angeloni since 2007. We were so pleased with the results VonZipper was added to their roster in 2008. Whether it’s celebrity product placements, vast coverage in the New York fashion magazines, blitzing the blogosphere with our latest product or arranging a meet and greet at a great LA/NY Hotel or nightspot, Azione is on it. With a keen understanding of the Action Sports industry and lifestyle, Leland and Michele specialize in taking our world to the outside, non-endemic world. They live it and they love it!-Mark Tinkess, Executive Vice President, Billabong

Azione can execute all aspects of brand building through strategic PR and marketing. Their team has an acute understanding of how to broaden awareness in the marketplace without straying from important core company values--always paying close attention to consistency in their messaging. From lifestyle media placements to business features, event marketing to product launch strategies, Azione possesses a team of experts to best handle the jobJeremy Andrus, Chief Executive Officer, Skullcandy Inc.

Element's emergence into mainstream media channels has grown 1000% due largely to (a)zione’s efforts and ability to communicate our brand and product story while always helping us achieve the most appropriate messaging for our strategy. Leland and Michele's vast knowledge and contact base have elevated Element to a level we had not yet experienced and we continue to constantly grow and evolve with our consumer led in large part by our PR and marketing efforts. -Johnny Schillereff, Founder & President Element  

Leland and Michele are brand evangelists and I trust them to tell our story to the world.  I rely heavily on their expertise and their unique ability to connect our brand with tastemakers in our industry.  With their strategic planning and connections we’ve been building a positive brand riot for Neff Headwear and I’d recommend their work to anyone looking to do the same.-Shaun Neff, Founder, CEO, Neff Headwear

With their broad relationship base, Leland & Michele have been instrumental in bridging the PR gap between VonZipper's endemic and non-endemic markets. They have assisted VZ with events, product placement, celebrity seeding, launching new collections and introductions to editors from all forms of media outlets. I believe in them and have recommended them to several other companies which are now clients as well. If you are looking for a PR group that encompasses both the action sports, fashion and broad media- look no further.... -Greg (GT) Tomlinson, Co-Founder VonZipper

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CONTACT

Los Angeles6605 Hollywood Boulevard Suite 210

Hollywood, CA 90028323.462.6600

New York73 Spring Street Suite 203

New York, NY 10012646.490.2945

www.azionepr.com

@azionepr