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Transcript of Azeem Report Writing
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Submitted For The Partial Fulfillment Of P.G.D.M
As A Class Project
ByMOHD.AZEEM
SUBMITTED BY-
MOHD.AZEEM
PGDM
ROLL NO.(DM10431)
A.I.M.T
ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Knowledge park iii, GREATER NOIDA (u.p)
ACADEMIC YEAR (2010-12)
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ACKNOWLEDGMENT
I take this as an opportunity to thank with bottom of my heart all those
without whom the journey of doing my project would not have been as
pleasant as it has been to me. Working on my project was a constant
learning experience with all Sweat and tear which was its due but not
without being richly stimulating experience of life time. I am very
thanks full to all my friends those help to fulfillment of the project.
For any project to be a success it is very important to get the right
guidance and support which I got from my faculty guide
I express my gratitude to my faculty guide for inspiring me
throughout the project.
I want to express my deep gratitude to our institute AIMT Gr.Noida, for
giving me the opportunity to undertake this project and enhance my
knowledge.
Finally I would like to convey my heartiest thanks to all my well
wishers for their blessing and co-operation throughout my study.
Mohd.Azeem
Roll no= DM 10431
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DECLARATION
I hereby declare that this research project entitled.
for the fulfillment of Post Graduate Diploma in Business
Management ,has been carried out by
Under my supervision and guidance. The Report embodies
result of original work and studies carried out by the student by
himself and the content of the report do not the form the basis for
awarded of other degree to candidate or to anybody else.
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CERTIFICATE
This is to certify that the research project report entitled,
for the fulfillment of Post Graduate Diploma in Business
Management ,has been carried out by
Under the my supervision and guidance. The Report embodies
result of original work and studies carried out by the student by
himself and the content of the report do not the form the basis for awad
of other degree to candidate or to anybody else.
CERTIFICATE
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This is to certify that Mohd. Azeem, PGDM-IIIrd trimester has carried
out the project work presented in this Report entitled
the result embodied in the report are original and not
submitted to any other for the award of degree /diploma.
CONTENT
1. INTRODUCTION
2.OBJECTIVE OF STUDY
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3.SCOPE OF STUDY
4. IMPORTANCE OF STUDY
5.RESEARCH METHODOLOGY
6.DATA COLLECTION
7. DATA ANALYSIS AND INTREPETATIONS
8.FINDING OF RESEARCH
9. RECOMMENDATION
10. CONCLUSION
11. QUESTIONNAIRE
12. BIBLIOGRAPHY
INTRODUCTION
Automobiles Industry in India
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India, is the second largest producer of two-wheelers in the
world. In the last few years, the Indian two-wheeler industry
has seen spectacular growth. The country stands next to China
and Japan in terms of production and sales respectively.
Majority of Indians, especially the youngsters prefer
motorbikes rather than cars. Capturing a large share in the
two-wheeler industry, bikes and scooters cover a major
segment. Bikes are considered to be the favorite among the
youth generation, as they help in easy commutation.
Large variety of two wheelers are available in the market,
known for their latest technology and enhanced mileage.
Indian bikes, scooters and mopeds represent style and class for
both men and women in India.
Hero Honda
Hero Honda Motors Ltd. is the world's largest manufacturer of two
wheelers, based in India. The company is a joint venture between
India's Hero Group and Honda Motor Company, Japan that began in
1984.
In 2001, the company achieved the coveted position of being the
largest two-wheeler manufacturing company in India and the World
No.1 two-wheeler company in terms of unit volume sales in a
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calendar year by a single company. Hero Honda has retained that
coveted position till date.
Today, every second motorcycle sold in the country is a Hero Honda
bike. Every 30 seconds, someone in India buys Hero Honda's top-selling
motorcycleSplendor.
The company has been continuously investing in brand building
utilizing not only the new product launch and new campaign launch
opportunities but also through innovative marketing initiatives
revolving around cricket, entertainment and ground- level activation.
Hero Honda has been actively promoting various sports such as
hockey, cricket and golf. Hero Honda was the title sponsor of the Hero
Honda FIH Hockey World Cup that was played in Delhi during Feb-
March 2010. Hero Honda also partners the Commonwealth Games
Delhi 2010.
Pulsar
The Bajaj Pulsar is a line of motorcycles produced by Indian
automaker Bajaj Auto. More than 1 million Bajaj Pulsars have
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been produced, sold mainly in India where motorcycles are a
common form of daily transportation. The Bajaj Pulsar has been
available for sale in India since 2001. Though all Bajaj Pulsars are
similarly constructed, it is available with a variety of engine
options
The Bajaj Pulsar was designed jointly by Bajaj Auto and Tokyo
R&D, a Japanese design firm with other successful motorcycles
under its belt. The development took several years and was a
costly enterprise, putting the financial future of Bajaj Auto at
stake. In the late 1990s, the Indian market for motorcycles wasdominated by smaller, more efficient models. Recently introduced
models, however, were selling well despite larger engines and
higher fuel consumption. This led the Bajaj Pulsar to be designed
as a performance model that still retained a relatively low cost.
Targeted at young buyers, it was a major sales success from its
introduction. In a way, the Bajaj Pulsar revolutionized the marketfor motorcycles in India, leading riders to expect higher
performance and power ratings even from modest, entry-level
bikes.
OBJECTIVES OF STUDY
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1. How many student likes Hero Honda bikes and Pulsar
2. Compare the facility of both .
3. What is the basic things those student likes in both kind of bikes
4. What is the money expenditure level of student for the Bikes
5. Interest of students in automobiles sector
6. To find out how the customer are motivated and encourage to buy the bikes
7. To find out the buying behaviour & preference of student
SCOPE OF STUDY
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The scope of this research is to identify the student behavior
regarding Hero Honda & Pulsar. This research is based on
primary data. This study only focuses on PGDM student in
Accurate. This study does not say anything about buying
behavior this study shows the information of liking & disliking
of student of PGDM student.
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