Confidential – © 2016 Ayogo Health Inc.

April 12, 2016

How We Did Our Design-a-thon

Confidential – © 2016 Ayogo Health Inc.

WelcomeWelcome to the first annual Ayogo Design-A-Thon. An exciting exercise in creativity, co-operation, innovation, and, of course, design!

Your goal is to work as a team to cook-up a design and pitch your solution to a panel of judges who, like VCs, will decide how to allocate their prize capital once they’ve sampled each team’s submission.

Each team has been hand-picked to have a rounded skillset and we’ve ensured an even playing-field because you all start with nothing but the phones in your pockets.

Your team has been given [$1400] design bucks to buy the supplies you need throughout the day. Your first stop is the Ayogo Analogue Shop. In this shop you’ll find pencils, pens, whiteboard markers, post-it notes, workbooks, and various other basic supplies. In this shop you’ll also find a very important item that your team has to buy: a problem!

There are three problems submitted to the design-a-thon and your team must purchase one in order to participate in the competition.

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Problem #1: Get Patients To ReturnMy patients don’t come back!

My name is Bernard Blunderson and I’m a Certified Diabetes Educator. I work in a small neighbourhood clinic associated with a larger healthcare organization. I see so many patients who get referrals from the local hospital but a big chunk of them never come back for a second visit. It’s hard to see them walk away and not know why.

How do I get them to come back for a second visit?

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Confidential – © 2016 Ayogo Health Inc.

Problem #2: Wait Times & SatisfactionOur patients are unsatisfied with their visit!

My name is Sally Sadsack and I’m an administrator at a large suburban walk-in clinic. If we keep getting such low patient satisfaction scores, we’re going to lose a big chunk of funding. Patients are frustrated by unknown wait times, then they only have 15 minutes with their doctor and don’t feel like they’ve been listened to! They don’t know what information they should walk away with or if there are alternative treatments. Sigh...

How can we help?

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Problem #3: Clinical Trial Survey Returns Our patients aren’t engaged!

My name is Billy-Bob Borington and I’m the lead researcher in a clinical trial for a take-home oral oncology treatment for breast cancer. It requires quantitative and qualitative survey feedback to be filled-in by our patients every day. We give patients worksheets and collect them once a week. The completion is terrible and those that do come back seemed to be filled-in quickly after the fact. How do we get patients to return better qualitative and quantitative feedback at the right time and in the right headspace?

And how do we make them less frustrated having to answer the same damn questions all the time?

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Key Ingredients for Each SolutionThe design dish you are going to serve to our judges must include several identifiable ingredients in order to be judged fairly. The solution requires at least 3 out of 5 from each category:

The Greens (The ingredients that make it healthy)● Educational content● Positive reinforcement● Self-awareness / self-reflection / self expression● Information from credible source● Goal setting

Proteins (The ingredients that make it last)● Actionable feedback● Positive social relationships● Content strategy● Personalization● Retention mechanics

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Garnishes (The ingredients that make it fun)● Celebrating milestones● Surprise moments● Motivational challenges● Eye candy● Relatable humour

Dressing (The values that coat the entire thing)● Empathetic● Trustworthy● Playful● Purposeful● Engaging

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Submission RequirementsBy the end of today (5pm), your team must submit a pitch deck to Nicole outlining your design solution. Your team will present the solution to a panel of judges tomorrow afternoon. Your submission should include*:

● The problem you’re solving● Your design solution● Its “star feature” ● What it will look like● How a person would experience it● Who will pay for the solution● Methods you’ll use ● How you’ll sell and distribute the solution● Any competition in the same field● What needs to be done next in order to implement it.

*Teams are welcome to add more than this, of course!

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Confidential – © 2016 Ayogo Health Inc.

Schedule

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Time Event

9:00 am Introductions and team assignment

9:15 am Store opens

9:30 am Morning design session

12:00 pm Lunch is served!

12:30 pm Store opens

1:00 pm Afternoon design session

5:00 pm Submissions due

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Great Ambience, Food, Drinks!

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Confidential – © 2016 Ayogo Health Inc.

Spend money on Design ToolsEvery team starts with Zero digital or analog (pen & paper) design tools. We have to outbid each other for key items we’ll use for the morning design session. In the afternoon a second round of bidding and we’ll have the use of two laptops + wifi per team.

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Confidential – © 2016 Ayogo Health Inc.

Answering Quiz Earns Teams Extra $Skill testing questions, mixed with company history, make up the 5 questions. Each correct answer earns another $100 in play money.

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Confidential – © 2016 Ayogo Health Inc.

Design Teams at Work

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Confidential – © 2016 Ayogo Health Inc.

Afternoon ObstructionsWe use the rest of our day to organize our idea into a winning deck, and/or video.

Every team is handicapped by obstructions placed on them by the other teams.

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Artist has to wear oven mitts as an obstruction to the afternoon’s design process.

Others tied together.

Confidential – © 2016 Ayogo Health Inc.

Judges Deliberate on the Next DayThe Designathon was held on Thursday, closing at 5pm. On Friday at the end of the work day, we met up as a group for beers, snacks and the final judging,

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Confidential – © 2016 Ayogo Health Inc.

WinnersFirst

Ogoya: Kelsey Lian, Ellena Lawrence, David Thomas, Kristel CoSo, Raul Souza

Second

Guyabetes: Patrick Moody Grigsby, Jailson Brillo, Fay-Lisa Jensen, Mavis Dixon, Adam Vernon

Third

Sssh: Shauna Gammon, Sam Evanuk, Steven Stark, Heather Mann

Runners up:

eXpress clinical solutions™: Maddy Bazett, Ian Suda, Mala Srivatsa, Camila Serrano

Death Clinic for Cutie: Dan Loach, Stacey Hagel, Darryl Pogue, Antony Parnell, Isaac Murdock

The JudgesAlexandra Greenhill | Jonathan Aitken | Sarah Bailey

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Confidential – © 2016 Ayogo Health Inc.

Want to Join Our Team?

Get in touch with Nicolehttp://ayogo.com/futureayogi/

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Confidential – © 2016 Ayogo Health Inc.

If you would like to hire Ayogo to lead a team-building workshop that builds

Creativity, Design Thinking, and Health

Contact us sales@ayogo.com

ayogo.com

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