Axis Culture Movement Marketing
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Transcript of Axis Culture Movement Marketing
Agency Capabilities WHO WE ARE & WHAT WE CAN DO FOR YOU
Every generation brings with it changes
that influence our society and reshape our
way of life. Across history, our country has
seen profound political, cultural and social
movements that have challenged and
inspired the world.
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Every generation brings changes
that influence our society
Today, a dynamic cultural movement is
rapidly redfining America once again…
forging a new mainstream… and igniting the
most significant transformation we have seen
since the Baby Boom of the 1950s.
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The most significant transformation
since the baby boom
Currently, one in six Americans is of
Hispanic origin. And nearly half of
America’s kids under 18 are from
communities of color.
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1 in 6 Americans
is of Hispanic origin
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A new multicultural
movement is upon us
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Multicultural
is driving growth
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Multicultural
is driving popular culture
Multicultural is driving popular
culture, across sports, music
and media
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It’s a cultural movement
that’s transforming America
Multicultural is more than
just population growth…
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Through our sister agency, Weber Shandwick, Axis clients have the benefit of
seamless access to the IPG network of agencies, tools and resources providing
expertise and a full spectrum of specialty competencies.
Part of IPG
& Weber Shandwick
Public Relations
Media Outreach
Satellite Media Tours
Community Outreach
Public Affairs
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Full-service strategic marketing
& communications
Marketing
Promotions
Special Events
Point-of-Sale
Research
Licensing &
Merchandising
Advertising
Broadcast
Out-of-Home
Collateral
Digital & Social Media
Social Tabs & Apps
Content Development
Community Management
Social Games
Microsites & Media Hubs
Los Angeles
New York
Miami
Dallas
Chicago
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Offices in 5 key markets
across the country
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Partner Brands
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We are passionate about telling your story and bringing to life the benefits of your brand
We have the strategic mindset, experts and media muscle you need
We understand how to reach your key target
We offer talented PR and marketing professionals with deep relevant experience
We are ready to hit the ground running
is the perfect partner for