www.axis.com

Axis Communications.

Peter Lindström, Director New Buisness

www.axis.com

Axis Vision

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Together, we pioneerintelligent network technology,

creating unique possibilitiesfor partners, end users

and employees.

Axis Mission

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The market leader in numbers

foundedas IT company

*Year-end result 2013

Own offices in more than

countries

employees*

,partnerships in

countries

Total sales**SEK

billion

USD

million.

www.axis.com

Network video

Storage

Network print servers

IBM protocol converters

30 years of intelligent networks

1984 1992 1996 2001

2012

20111998

Europe

Asia

USA

Global

Physical Access Control

2013

www.axis.com

Strong global growth

0

500

1000

1500

2000

2500

3000

3500

4000

4500 12%

39%

49%Sales by region Q3 2013

Axis annual video sales 1996-2012 Asia

EMEA

Americas

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Distribution model

ResellersResellers

DistributorsDistributors

System integratorsSystem integrators

End usersEnd users

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Expertpartner network

End customer solutions

Axis ecosystem

Distributors

System

integrators

& resellers

Consultants

Hosting

providers

Technology

vendors

Software

developers

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Axis – continuously driving innovation

1996

World’s first network camera

1998

World’s first video encoder

1999

World’s first network video chip

2004

First MPEG-4 and Motion JPEG compression camera

2008

First H.264 compression standard for network camera

2009

First HDTV network camera

2010

First thermal network camera

2011

Lightfindertechnology

2012

Unique high-performance WDR camera

2012

First network camera with active cooling

2012AXIS Camera Companion: unique small installation solution

2013

Physical Access Control

New Business team

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> Evaluating, prototyping and productizing new business ideas both technical and commercial

> Both market-oriented business development as well as product development resources

> Focuses on ideas outside Axis; main focus on network video

> Open cooperation & collaboration

The New Business team

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New Business, a dedicated team

CEO

Finance Information Systems Sales Human

Resources R&D Marketing Operations

New Business

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Succesful launch of Q1910 in January 2010

Succesful launch of Q1921 in September 2010

Responsible for AVHS commercialization

Several ongoing evaluations and projects

Launch of Innovation-X

Launch of Physical Access control Q3 2013

Results so far – New Business

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Workflow

Product/Service

Axis quality Axis process

Prototype

Mitigate risks External vendors

Proof of Concept

No PjM, No boundaries R&D Strong involvment with customer

Business D

evelopment

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Physical Access Control market drivers

80% of customers want integration

Partners selling both video and access control solutions

58% of enterprise access control systems are integrated

with video surveillance

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> AXIS A1001 available througha wide network of partners

– Open API available to any company

> Easy to integrate with other systems

– Video surveillance

– Intrusion detection

– HVAC

– HR management

Physical access control the Axis way

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> Openness; key element of our strategy

> Involve partners

> Dedicated team

> Workflow

> Best of breed

Key success factors at Axis

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