AXILLARY TASKSDIGI PACKWEB SITEMAGAZINE ADVERTS

What are the conventions

Analysis of Past Student Examples

DIGI-PACKS - CONVENTIONS

• The name of the Artist• The name of the Album• Tracklisting (include bonus

extra's such as 'behind the scenes' and/or 'making of' features)

• Record Label branding• Pictures of the band members

or relevant visual imagery to sell the song and they are often manipulated in some way

• Price• Website • Credits• Recording information,

producer, where it was recorded and when

• Who wrote the songs• Logo• Barcode• DVD logo• CD logo

STUDENT EXAMPLEARCTIC MONKEYS

STUDENT EXAMPLEARCTIC MONKEYS•It is clear that the group have put a lot of planning and effort into the consistency of the theme across all of their products.•The website, album cover/digi-pack and music video all share a monochromatic, high contrast visual style which links well to the theme of the original artist. This implies that they have effectively carried out research into the band in order to incorporate the band’s pre-existing style and theme into their own work. This has helped them to ensure a consistent set of products.•The group have used a professional CD case printing template when designing the digi-pack, which has ensured that their product is not only printed correctly, but also designed to the industry standards.•Regardless of the groups technical success, their work is highly aesthetically pleasing and looks very professional, due to the amount of time and effort put into the planning and research.

STUDENT EXAMPLETHE XX

STUDENT EXAMPLETHE XX• Particularly in comparison to the work analyzed

previously, this digi-pack looks slightly less professional due to its less clearly considered layout and positioning, using a digi-pack template. It is also very unclear when looking at this digi-pack how the final product is intended to look.

• The text on some of the images is not in high enough contrast with the background for it to be clearly read, and the images in the background themselves appear less thematic than the previous example. However, the text font is kept the same and works effectively to create a strong, consistent visual style, which links well to the alternative rock genre. While there is a clear link between all of the images, they do not set a very strong mood/tone due to the rather flat lighting, the images seem slightly less planned than the Arctic Monkeys work.

STUDENT EXAMPLENOAH AND THE WHALE

STUDENT EXAMPLENOAH AND THE WHALE• A very consistent theme across the music video,

website and digi-pack. Vibrancy and colour is used in all products to create an upbeat and playful tone which links well to the style of the original song.

• The group have considered the layout of this product effectively using a Digi-pack template which helped them to visualise how the final product will look.

• The composition of elements has been well considered with a very central placement of text and images which are important. For example, the band logo is centralised on both the front and back cover to ensure that maximum attention is drawn to it.

WEB SITES - CONVENTIONS

• Band logo at the top and large• Links to other pages on the website (Home, About/Bio Gigs, Videos,

Photos/Gallery, Store, Forum, Sign in Log in• Main feature - large photo or video clip• Strong design that might be minimalistic• The home page would be predominantly catered around a new

single/album. • The use of still advertisements, videos and links. • The key is home page need to be simple, and eye catching, so fans are not

swamped with information they don't want and can easily navigate their way around the website.

STUDENT EXAMPLEARCTIC MONKEYS

NO LONGER ONLINE

STUDENT EXAMPLEARCTIC MONKEYS•Again, it is very clear that the group have put a lot of planning and effort into the consistency of the theme across all of their products.•The website, album cover/digi-pack and music video all share a monochromatic, high contrast visual style which links well to the theme of the original artist. This implies that they have effectively carried out research into the band in order to incorporate the band’s pre-existing style and theme into their own work. This has helped them to ensure a consistent set of products.•The group have used a professional webside designing suite when designing the digi-pack, called Adobe Muse, which has ensured that their product is designed to a very high standard and looks exactly as they wish, as the designing software gives them compete control over the visual appearance.•The website is very minimal and ‘clean’ which makes information stand out much clearer, the site look more modern and also it looks farm more aesthetically pleasing.

STUDENT EXAMPLETHE XX

http://ruaraidh-j.wix.com/islands

STUDENT EXAMPLETHE XX• The website for THE XX student work is much

more effective than the digipack. It has a clearly thought out idea/theme which is explored through the use of colour and tone. There is a great deal of black used on the site which is interrupted by colour from various images which link to the digi-pack.

• The site is extremely original as it is a smaller website than others, it is extremely compact.

• The band logo is large which ensures attention is drawn to it. This is further enforced through the contrast between the logo and the background, as well as its central positioning.

• The images and some aspects of the visual style link this website closely to the music video, as the forest shots are a recurring theme, too, in the video.

STUDENT EXAMPLENOAH AND THE WHALE

http://cristinashawmedi5.wixsite.com/noahandthewhale

STUDENT EXAMPLENOAH AND THE WHALE• A very consistent theme across the music

video, website and digi-pack. Vibrancy and colour is used in all products to create an upbeat and playful tone which links well to the style of the original song.

• The group have considered the conventional layout of this product. The band logo is large and placed centrally at the top. They have included a nav-bar with links to relevant information – such as tour dates.

• The composition of elements has been well. For example, the information is clearly separated and positioned in a column, with images where appropriate.

MAGAZINE ADVERTS

• Get the customers attention. This is the purpose of the advertisement in the first place and, therefore, is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image.

• Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in.

• Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will lose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert.

• Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.

PAST STUDENT EXAMPLEELECTRIC LIGHT ORCHESTRA

Colour makes the advertisement stand out, and looks professionally finished and expensive. Catches people’s attention as bright colours are eye-catching and draw a passing audience in.

Band logo displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for.A link to find out more information is typical, this is useful for audiences and is a form of pull advertising. It encourages people to find out more helping further to sell the product.

Relevant record label and copyright information.

Reviews are common for music advertisements. This allows for an audience to gain a vague insight into whether or not the product is for them.

Close up of band or artist to sell the brand.

Links well to the music video through its visual style of vivid and bright colour which suggest a playful and positive tone.

The advertisement is not overfilled with information that will put off an audience. They have made a simple and efficient pitch with no irrelevant information.

PAST STUDENT EXAMPLEHATTIE CHADWICK

Colour makes the advertisement stand out, and looks professionally finished and expensive. Catches people’s attention as bright colours are eye-catching and draw a passing audience in.

Close up of band or artist to sell the brand.

The advertisement is not overfilled with information that will put off an audience. They have made a simple and efficient pitch with no irrelevant information.

Artist name displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for.

Reviews are common for music advertisements. This allows for an audience to gain a vague insight into whether or not the product is for them.

Relevant record label and copyright information.

PAST STUDENT WORKTRAIN

Band logo displayed large, to help sell the brand and allow the audience to recognise as soon as possible what the advert is for.

Colour makes the advertisement stand out, therefore this poster is less effective as it features very little compared to the eye catching Mr Blue Sky student example. Text is very small,

despite this information being relevant as website information will draw in an audience (pull advertising).

Text is very small, and this information is arguably irrelevant as it is not necessary and does not advertise simply, effectively and precisely.Very little relevant record

label and copyright information.

Close up of band or artist to sell the brand. However, due to backlighting, the image is underexposed and you cannot see the artist’s face.