AWS Roadshow 2013

7 Years YoungAmazon S3 launched: March 14th 2006

AWS Global Infrastructure

9 regions25 availability zones40 edge locations

2012

Every day, AWS adds enough server capacity

to power this $5B enterprise

$5.2B retail business

7,800 employees

A whole lot of servers

2003

Hundreds of Thousands of Customers in 190 Countries

Thriving Partner EcosystemConsulting Partners

Technology Partners Marketplace

25 categories

778 product listings

Gartner “Magic Quadrant for Cloud Infrastructure a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Hayn, October 18, 2012. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Magic Quadrant for Cloud Infrastructure as a Service

August 2013

What is AWS?

AWS Global Infrastructure

Application Services

Networking

Deployment & Administration

DatabaseStorageCompute

Compute Services

Amazon EC2 Auto ScalingElastic Load

Balancing

Actual

EC2

Elastic Virtual servers in the cloud

Dynamic traffic distribution

Automated scaling of EC2 capacity

Storage Services

Amazon EBS

EBS

Block storage for use with Amazon EC2

Amazon S3

Images

Videos

Files

Binaries

Snapshots

Internet scale storage via API

AWS Storage Gateway

S3, Glacier

Integrates on-premises IT and AWS

storage

Amazon Glacier

Images

Videos

Files

Binaries

Snapshots

Storage for archiving and backup

Database Services

Amazon RDSAmazon

DynamoDB

Managed relational database service

Managed NoSQL database service

DBA

Amazon ElastiCache

In-Memory Caching Service

Networking Services

Amazon VPC: AWS DirectConnect Amazon Route 53

Availability Zone B

Availability Zone A

Private, isolated section of the AWS

Cloud 

Private connectivity between AWS and

your datacenter

Domain Name System (DNS) web

service.

Application Services

Amazon CloudFront

distribute content globally

Amazon CloudSearch

Managed search service

Amazon Elastic Transcoder

Video transcoding in

the cloud

Big Data Services

Amazon EMR (Elastic Map Reduce)

AWS Data Pipeline

Hosted Hadoop framework

Move data among AWS services and on-premises data

sources

Amazon Redshift

Petabyte-scale data warehouse service

Deployment & Administration

Amazon CloudWatch

AWS IAM (Identity &

Access Mgmt)

AWS OpsWorks

AWS CloudFormation

AWS Elastic Beanstalk

Web App

Enterprise

App

Database

Monitor resources Manage users, groups &

permissions

Dev-Ops framework for application

lifecycle management

Templates to deploy & manage

Automate resource management

Free steak campaign

Facebook page

Mars exploration

ops

Consumer social app

Ticket pricing optimization

SAP & Sharepoint

Securities Trading Data

Archiving

Gene sequencing

Marketing web site

Interactive TV apps

Financial markets analytics

R&D data analysis

Consumer social app

Big data analytics

Web site & media sharing

Disaster recovery

Media streaming

Web and mobile apps

Streaming webcasts

Facebook app

Consumer social app

Every Imaginable Use Case

The Benefits Of Cloud … Are Only Possible IN THE CLOUD

Pay as you Go

Lower Overall Costs

StopGuessing Capacity

Agility / Speed / Innovation

Avoid Undifferentiated Heavy Lifting

Go Global in Minutes

✔ ✔ ✔ ✔ ✔ ✔

On premise/Private Cloud

X X X X X X

1. Pay For Infrastructure as you Need it, Not Up Front

On-Premises

$0 to get started

Pay as you go

2. Lower Total Cost of IT

Scale allows us to constantly reduce our

costs

We are comfortable running a high volume, low margin

business

We pass the savings along to our customers in the

form of low prices

More than

3. You Don’t Need to Guess Capacity

SelfHosting

Waste

CustomerDissatisfaction

Actual demand

Predicted Demand

Rigid Elastic

Actual demand

AWS

4. Increase Innovation:Experiment Fast with Low Cost and Low Risk

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$ Millions Nearly $0

5. Get Rid of“Undifferentiated Heavy Lifting”

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

6. Go Global in Minutes

On-Demand

Pay for compute

capacity by the hour with no

long-term commitments

For spiky workloads, or to define

needs

Cost Optimization using different purchase models

Reserved

Make a low, one-time payment and receive a

significant discount on the hourly charge

For committed utilization

Spot

Bid for unused capacity, charged at a Spot Price which

fluctuates based on supply and demand

For time-insensitive or transient workloads

Free Tier

Get Started on AWS with free

usage & no commitment

For POCs and getting started

Security is priority number one

Shared Responsibility for Security & Compliance

Facilities

Physical Security

Compute Infrastructure

Storage Infrastructure

Network Infrastructure

Virtualization Layer

Operating System

Applications

Security Groups

Firewalls

Network Configuration

Account Management

+ =

Customer

Physical Security allows “ADV” acc. German BDSG §11

• Distributed Regions – Multiple Availability Zones

Basis-Dienste

Compute

Storage

Database

Networking

AWS Globale Infrastruktur Regionen

Availability Zonen Edge

Locations

Clientseitige Datenverschlüsselung &

Datenintegritäts-Authentifizierung

Serverseitige Verschlüsselung

(Dateisystem und/oder Daten)

Schutz des Netzwerkverkehrs(Verschlüsselung/

Integrität/Identität)

Plattform, Anwendungen, Identity & Access Management

Betriebssystem, Netzwerk & Firewall Konfiguration

Kundendaten

Am

azo

nC

ust

om

er

Shared Responsibility

Zertifizierungen

SOC 1,2,3 (früher SAS-70)

ISO 27001

PCI DSS

MPAA

FISMA Moderate Compliant Controls

HIPAA, ITAR Compliant

Architecture

Physische Sicherheit

Datacenters in unauffälligen

Gebäuden

Physischer Zugang strikt

kontrolliert

Mindestens zweimalige 2-

Faktor-Authentifizierung

für Hallen-Zugang

Physischer Zugang geloggt

u. auditiert

HW, SW, Netzwerk

Systematisches Änderungs-

management

Stufenweise Update-Verteilung

Sichere Storage-Ausmusterung

Automatisiertes Monitoring und

selbst-Auditierung

Modernster Netzwerkschutz

http://aws.amazon.com/security

Sicherheitsstandards

Thank You!