© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Kevin Wilmot, Steven Jones

November 29, 2016

ISV Technical: GPSISV1

Tips for Building Successful Solutions

with AWS Marketplace and AWS Quick Start

AWS Marketplace and Quick Start

AWS Marketplace

• Single Vendor Solutions

• Buyer’s AWS bill

• AWS scanned and approved assets

• Low friction, self contained deployments

Quick Start

• “Gold Standard” reference architectures for key workloads

• For Pilot or Production use

• Modular and customizable

• Leverage Marketplace and/or publicly available assets

AWS MarketplaceReducing friction in software deployments for the cloud

AWS Marketplace is:An online store to discover, purchase, and

deploy software on AWS infrastructure

Catalog of 2700+ software solutions

Pre-configured to operate on AWS

Deploys to AWS environment in minutes

Flexible, usage-based billing models

Software charges billed to AWS account

https://aws.amazon.com/marketplace

Preparing for AWS Marketplace

Is your application cloud ready?

Is it running in AWS already?

Do you have customers using it in AWS?

Is the deployment automatic?

Does your application run in a single instance or cluster?

Does it work with AWS CloudFormation?

Do you have a proposed architecture?

Do you have developers assigned to this project?

Do they understand AWS services (VPC, EC2, EBS, IAM) ?

Do they understand the security requirements for AWS Marketplace?

Do you have a launch date in mind?

Software Deployment Options

Elastic Load

Balancing

Amazon S3

bucket

Availability Zone #1

Auto Scaling group

security group

instance

RDS DB

instancesecurity group

root volume

instance

security groupdata volume

Single AMI CloudFormation

Deploying Software to Customer Accounts

Is your AMI AWS Marketplace ready?

Must be self-contained

Must meet security requirements

Must provide admin access

No licensing or registration

Must be “clean”

Validating AWS Marketplace Software

Product Code – Unique GUID

Used to ensure only subscribed customers can launch

instances

Follows the AMI on private/public image creation

You can validate the product code from the instance meta

data

• http://169.254.169.254/latest/meta-data/product-codes

Metering your AMI with AWS Marketplace

Hourly Software Charge

Bring Your Own License - BYOL

Value based via metering API

• AWS Marketplace Metering Service (MMS)

• Hosts, Users, Storage, Bandwidth, Requests

• Software reports usage hourly

Publishing Process

Creating your AMI in us-east-1

Amazon AMI

Seller

Software

snapshot

AMI

root volume

instance

security groupdata volume

us-east-1

1 2

Publishing your product

Submit via AWS

Marketplace

Portal

AMI

CFN templateArchitecture

Diagram

Product Load

Form

Attach

Product Code

Clone to

AWS Regions

Create

Product Page

Review CFN

Template

Correct issues

Correct issues

Preview Listing Public Listing

Approve

Marketplace

AMI Scanning

Upload to AWS

Marketplace

Portal

1

2

3

4

5 6

Correct issues

Scan Often and Early

Policy Issues• Auth. Keys

• Default Passwords

• Empty Root Password

Bad OS Username• Unable to login using username

provided

Vulnerability• CVE or KB Reported

AMI Not Reachable• Port 22 or 3389

Disabled EC2 Config Plugins (Windows)

Password Authentication• Password based authentication needs

to be disabled

AWS Marketplace Best Practices

Do include all software in the AMI

Do scan early and often

Do use AWS CloudFormation templates

✗ Don’t create AWS assets from your AMI

✗ Don’t download software and install in the instance

✗ Don’t use secret/access keys

https://aws.amazon.com/quickstart

AWS Quick Starts give customers an easy way to deploy complex

software and services on top of AWS infrastructure using automation

Single-button deployments

Build once, consistently deploy

Best in class, production ready

Easily customizable

Deploy in minutes vs weeks

Broad customer reach

What are AWS Quick Starts?

“Using AWS SAP HANA Quick Start, we

only needed to push a few buttons to get

a functioning SAP HANA solution.”

Philip Miller, Director

Wide Spectrum of Quick Starts

Quick Starts Reduce Complexity – VPC Example

• 1 stepSign up, sign in

• 2 stepsChoose region and key pair

• 4 stepsCreate VPC

• 4 stepsCreate Internet gateway

• 24 stepsCreate 12 subnets

• 24 stepsCreate 4 NACLs

• 16 stepsCreate 4 NAT gateways

• 27 stepsCreate 9 route tables

• 2 stepsCreate routes

• Many more stepsAdd more stacks

Sign up, sign in

Choose region and key pair

Launch Quick Start

Manual Deployment Quick Start

Quick Starts Reduce Complexity – VPC Example

Example: Docker Datacenter (DDC)

Single-button deployment

launch stack in 20-30 minutes

CloudFormation Templates

automate setup/deployment on

new or existing AWS infrastructure

Deployment guide explains

architecture, implementation,

best practices, customization

https://aws.amazon.com/quickstart/architecture/docker-ddc/

Example: SAP HANA

SAP HANA ClusterPublic Subnet Private Subnet

CloudWatch Alarm

IAM Role / Instance Profile

security group

EBS VolumesBucket containing SAP

HANA software

NAT Gateway Bastion Host and/or RDP

instance (optional)

AWS CloudFormation

Building Your Own Quick Start

AWS Quick Start provides Your Responsibility

• Technical Program Support

• General design best practices

• Modular templates for common

items like VPC, bastion, etc.

• Automated testing of CF stacks

• Deployment Guide Template

• Web Presence

• Launch Support

• Best practices specific to

deployment of your software

• Committed Engineering resources

• Development of CF

templates/scripts

• Documentation

• Maintenance / Support

• Software Delivery

AWS Quick Start Software Delivery

AWS Marketplace

• Faster deployment

• Metered billing

• AWS hosted software

Bring Your Own License (BYOL)

• Partner-hosted software

• Customer supplied

Publishing your own Quick Start

Step 1

Engage your

PDM or PSA

Step 2

Project Kickoff Call

with Quick Start

Product Manager

Step 3

(usually 4-6 weeks)

• Engineering

• Testing

• Documentation

Step 4

Launch

Support &

Maintenance

Updates

Quick Starts – Best Practices for success

• Commit Engineering Resources

• Invest in training

• Leverage AWS templates for common items like VPC

design, bastion host

• Plan for proactive updates; Plan ahead

• Have a well defined support path/contact for issues

• Obsess over your customers, iterate quickly on feedback

Quick Start

• “Gold Standard” reference

architectures for key workloads

• For pilot or production use

• Modular and customizable

• Leverage Marketplace and/or

publicly available assets

Marketplace

• Single vendor solution

• AWS scanned & approved

assets

• Low friction, self-contained

deployments

• Buyer’s AWS bill

The right tool for the job

Best Solution = Use Marketplace + Quick Start

Useful links

Marketplace:

• Main Page - http://aws.amazon.com/marketplace

• Seller Guide - http://awsmp-loadforms.s3.amazonaws.com/AWS_Marketplace_-

_Seller_Guide.pdf

• Contact - aws-marketplace-sellers@amazon.com

AWS Quick Start:

• Main page - https://aws.amazon.com/quickstart/

• FAQ - https://aws.amazon.com/quickstart/faq/

• Contact - QuickStart@amazon.com

Thank you!

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your evaluations!