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Presented to: AWS, 2010 Conference
By:Kathy Korman Frey
Entrepreneur in Residence, The George Washington University School of Business
Center for Entrepreneurial ExcellenceFounder,HotMommasProject.org
Personal
Entrepreneurship
2©Copyright Katherine Korman Frey, no duplication without
permission www.HotMommasProject.org, 202.237.8000
3
Today
Goal:
• Measurable difference
Resources:
• Five tools to replicate
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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“Some of my best friends are surgeons.”
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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What is: The Hot Mommas® Project?
WORLD’S LARGEST
WOMEN’S
CASE STUDY LIBRARY
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Software to capture
personal & professional stories of
To share with the next generation
Your daughter
Your momYour sister
Your friend
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance, Family, Work
Who cares?
Fortune 500 companies that promote women to top executive positions are 69% more profitable than the industry
median (A Harvard/Pepperdine Study).
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance, Family, Work
Who cares?
Work-life balance is a top 3 future concern in virtually every region of the world. (
BCG, WFPMA, SHRM study)
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance, Family, Work
It’s not you, it’s them.
US has lack-luster reputation for family friendly policies
Reading list: Strassel, Colgan & Goodman’s
Leaving Women Behind: Modern Families, Outdated Laws
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Section 1: PreWorksheet
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS Survey
• Surgeons 125• Students 9• Resident 43
• Level of Professional Drive• Level of Personal Expectations• Ability to Balance
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS SurveyAWS vs General Population - Professional Drive
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1 2 3 4 5
Professional Drive - 1 (Very low) to 5 (very high)
% o
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nse
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AWS Working Women - General
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS SurveyAWS vs General Population - Personal Drive/Expectations
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1 2 3 4 5
Personal Drive - 1 (Very low) to 5 (very high)
% o
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AWS Working Women - General
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS SurveyAWS vs General Population - Balance Rating
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1 2 3 4 5
Balance - 1 (Very low) to 5 (very high)
% o
f re
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on
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AWS Working Women - General
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS Challenges
Self / Expectations 4 96 54% Nature of Work 2 45 25% Responsibility 1 21 12% Others/Expectations 3 13 7% None 0 2 1% Other 5 1 1% Total 178 100%
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Challenge ExamplesSelf/Expectations• “Making time for a personal/family life. There is always something to do,
either work at the hospital, research projects or attending lectures/participating in extra-curricular activities. It is very easy to get caught up in work and deadlines and not fit in the time to take care of myself physically and mentally, or spend time with friends and loved ones.”
Responsibilities• “You can't hire out all home duties. Sometimes I wish I had a stay at
home significant other, as I see how much more my colleagues get done if they have a stay at home significant other to manage the household for them. Home responsibilities can be a time sink.”
Others / Expectations• “The demands of men in the field who think that balance means that you
are not dedicated to your job, or at least not as dedicated as they are.”
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to Balance: AWS Solutions
Support 1 79 44% Life organization 3 58 33% Perspective 2 38 21% Null 0 3 2% Total 178 100%
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
19©Copyright Katherine Korman Frey, no duplication without
permission www.HotMommasProject.org, 202.237.8000
20©Copyright Katherine Korman Frey, no duplication without
permission www.HotMommasProject.org, 202.237.8000
21
Solution ExamplesSupport• “Hire out as much housework as possible (yard, cleaning,
laundry, etc); eat healthy frozen dinners or crockpot stuff or grilled stuff as much as possible. Spend home time doing home things until after bedtime for the munchkin and husband.”
• “Living close to my extended family and asking for their help.”
• “Out source everything, do not do dishes, laundry, get school supplies etc, when I'm home I do things with my kids.”
• “A SUPPORTIVE SPOUSE”
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Solution ExamplesPerspective• “I have to constantly remind myself that while work is important, my family
is more important. Getting lazy with my family life has much bigger and more long term consequences than getting lazy in my career.”
• “Ongoing enjoyment of all facets of my life, kids, family, work, hobbies, create the balance. Regular exercise, yoga and a supportive flexible spouse (and regular communication with spouse about his scheduling needs/ my schedule) are key. Knowing my own personal limits (re physical ability to do frequent night call/ how much sleep I need ) is helpful as well.”
• “I try to think what will bring me most happiness.”
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Solution ExamplesOrganization / Boundaries• “I keep a record of what I consider to be my major life goals for the year and
steps to get there on a quarterly basis. I review that document at least twice a month and make short term "to-do"lists. I also keep perspective and listen to my husband's reminders to relax so that I avoid being too driven.”
• “My husband and I have a shared calendar to help coordinate our call schedules (he's a cardiology fellow).”
• “Being organized! Calling family in the car and walking between clinics, etc. Maximizing every few minutes off/not busy/walking. Smartphones for email, etc in elevators!”
• “Obsessive time management”
• “Limiting up front the number of patients seen is the most effective way of finding balance.”
• “I have learned to say "no" to my dean and my spouse when I cannot stretch my available time farther.”
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Intro to balance reading list:
Meers and Strober’sGetting to 50 50: How Working Couples Can
Have it All By Sharing
Wilson’s Tranquilista: Mastering the Art of Enlightented
Work and Mindful Play
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 1: Mind Mapping
“…she doesn’t just think outside the box, she dances wildly around the box and then wears the box as a hat.”
Dana Marlowe, 2010 Hot Mommas Project winner
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 1: Mind Mapping
• Plain paper / Pen• Circle in middle w/ interest area• Brainstorm words• Cluster words• Choose cluster• Brainstorm business ideas
Reading list: Solovic’s Girls Guide to Building a Miliion Dollar Business
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 2: Mentoring
Those who sought a mentor out had higher pay and higher hierarchical status.
Source: Self-initiated mentoring and career successGerhard Blickle, Alexander Witzkia and Paula B. Schneidera
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 2: Mentoring• Fill out your « challenge » section of your
worksheet (top box of Section 2). – Challenge can be work or personal.
• Turn to the person next to you– Listen to their challenge. – Provide one resource (person, idea ,website).– Write resources notes in bottom box of Section 2
Reading list: HotMommasProject.org blog on mentoring – Guerrilla Mentoring posts
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 3: Time management & delegation
• Piece of paper• Right left column, write “typical” schedule• Left column, write areas to save time• Goal: Save .5 hour (1/2 hour) per day
• Strategies:– Outsource (delivery services)– Delegation (“sick” trick)– Technology– Elimination– Flex Reading list: Stever Robbins books and blog.
Ferriss: The Four Hour Work Week
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Break
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 4: Forum
• Form groups of 5• 5 mins: Presenter• 3 mins (each): Members share experience
– Your experience (no advice“You should…”).
• 5 mins: Presenter summary
• Confidential• Timed and structured• Safe
Reading list: Fathelbab’s Forum: The Secret Advantage of Successful Leaders
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 5: Action Planning
96 percent of small businesses failures are attributable to managerial incompetence.
D&B small business survey
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 5: Action Planning
• On worksheet: 5 action steps and dates
Reading list: Walcoff’s
The Fast Forward MBA in Planning for Growth
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 5: Action Planning
Q: How successful do you feel relative to other colleagues?
• Women with 5 or more mentors answer “More successful” and “Just as successful”
• “Less successful” = 4 or fewer mentors
Source: Hot Mommas® Project in-depth survey of 269 working women
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Exercise 5: Action Planning
• On worksheet: 5 mentors
Reading list: Walcoff’s
The Fast Forward MBA in Planning for Growth
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Wrap up
• Review of 1/3 problem, 2/3 solutions. Then action.• Review of five tools, back 20.• Review of five mentors.• Non-linear career path.• Post-assessment
Reading list: Wu Dunn’s Half the Sky: Turning Oppression into Opportunity for Women
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000
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Contact
Additional questions?
• www.Facebook.com/KathyKormanFrey
• www.HotMommasProject.org
©Copyright Katherine Korman Frey, no duplication without permission www.HotMommasProject.org, 202.237.8000