AWS Gaming Overview

Philip Fitzsimons (fitz), Solutions Architect - Gaming

Part I - AWS Gaming Overview (prepare to qualify) Part II - How to Power the Back-End in all platforms (boss level)

Overview of AWS

Very short introduction to AWS

Gaming with AWS

Who is using, and for what benefit

Industry Trends

What are we seeing in the industry

Summary

Short Overview of AWS

Consumer

Business

Tens of millions of

active customer

accounts

Eight countries:

US, UK, Germany,

Japan, France, Canada,

China, Italy

Seller

Business

Sell on Amazon

websites

Use Amazon

technology for your

own retail website

Leverage Amazon’s

massive fulfillment

center network

IT Infrastructure

Business

Cloud computing

infrastructure for

hosting web-scale

solutions

Hundreds of

thousands of

registered customers

in over 190 countries

Deep experience in

building and

operating global web

scale systems

About Amazon Web Services

? …get into cloud computing?

How did Amazon…

On demand Pay as you go

Uniform Available

On demand Pay as you go

Uniform Available

On demand Pay as you go

Uniform Available

Compute

Storage

Security Scaling

Database

Networking Monitoring

Messaging

Workflow

DNS

Load Balancing

Backup CDN

Gaming with AWS

Connect with us

Who is using AWS?

Connect with us

Who is using AWS?

Benefits of using AWS for gaming

No Up-Front Capital Expense (pay for Infrastructure as your game needs it)

Lower total cost of IT (driving down gaming costs)

Don’t Guess Capacity (scale you game resources against demand)

Increase Innovation (reduce the cost of game experiments)

On-Premises

Experiment Infrequently

Failure is expensive

Less Innovation

Experiment Often

Fail quickly at a low cost

More Innovation

$$$$$ Nearly $0

Gain Agility (lose Undifferentiated Heavy Lifting)

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

Buy and install new hardware

Setup and configure new software

build or upgrade data centers

We take care of it… So you don’t have to …

Your Data Centers

VPN Connections

Private Connections

Access Control Integration

Multi Factor Authentication

Shared Environment

Source Control

Requirements Management

Project Management

Shared Services

Identity and Access

Build Machines

Test Environment

Performance Test

Environment

Hotfix Environment

Development Environment

Development & Test (multiplayer mode)

Proven with multiple platforms & genres

Scalable

Reduce the risk & cost of failure

Agility and speed to market

Focus on the Game (what was impossible is now game on)

Industry Trends

Monetization

# 3

# 79

Top Free Top Grossing….

Top Free Apps

Top Grossing

Top Free Top Grossing….

# 71 Top Free Apps

Top Grossing # 2

Putting the odds in your favor

Know when they will monetize

Diversification

Puzzle Strategy RPG

Casino Racing

Sim

Multiplayer

Turn Based Multiplayer Social Leaderboards Realtime Multiplayer

Once you understand the market you must also…

3. Multiplayer

Multiplayer Strategy

4. Iterate

Content Update Strategy

5. Release Game

The beginning……

2. Your Analytics 1. 3rd Party

Analytics Strategy

These are useful data points but…..

Flurry: Amazon Apps Helps Developers Monetize

Flurry Analytics, For Generating App Revenue, Amazon Shows Google How to Play, March 30, 2012

Flurry Analytics, Amazon Lights the Android World on Fire, January 27, 2012

» ARPU is 89% of iTunes App Store and 380% higher than Google Play.

» Study of top-ranked apps with similar merchandising exposure and pricing across platforms.

» Apps studied monetized through in-app purchases.

AMAZON SERVICES CONFIDENTIAL

“If the only way you know your game is a success is when you get a cheque from an AppStore, your analytics is broken”

fitz

Game On Trends:

Know the audience for our genre

Chose the right platform for your audience

Chose the right Multiplayer for your audience

Have data gathering in place before you release

Create a polished game before release

Understand

your

players

Focus

On

The game

Building games with AWS:

Proven with multiple platforms & genres

Scalable

Reduce the risk & cost of failure

Agility and speed to market

Thank You!