Cloud Computing

for the Enterprise

Andy Jassy SVP, Amazon Web Services

Quick Update on AWS

7 Years Young Amazon S3 launched: March 14th 2006

Broad & Deep Services to Support Any Workload

Compute Networking Storage &

CDN Database App Services Management

Amazon EC2

Amazon EMR

Amazon ELB

Amazon Route 53

Amazon VPC

AWS Direct Connect

Amazon S3

Amazon Glacier

Amazon EBS

AWS Import/Exp

Amazon RDS

Amazon DynamoDB

Amazon Elasticache

Amazon RedShift

Amazon CloudSearch

Amazon SWF

Amazon SQS

Amazon SNS

Amazon SES

Amazon Elastic Transcoder

AWS IAM

Amazon CloudWatch

AWS Elastic Beanstalk

AWS Cloudformation

AWS Data Pipeline

AWS OpsWorks

AWS CloudHSM

AWS Trusted Advisor

AWS Marketplace

AWS Premium

Support

AWS Professional

Services

AWS

Training

AWS Service Launches and Feature Updates

2007 2008 2009 2010 2011 2012 2013

9

24

48

82

61

159

AWS Global Infrastructure

9 regions

26 availability zones

42 edge locations

Hundreds of Thousands of Customers in 190 Countries

Free steak

campaign

Facebook

page

Mars exploration

ops

Consumer

social app

Ticket pricing

optimization

SAP &

Sharepoint

Securities Trading

Data Archiving

Gene

sequencing

Marketing

web site

Interactive

TV apps

Financial markets

analytics

R&D data

analysis

Consumer

social app

Big data

analytics

Web site &

media sharing

Disaster

recovery

Media

streaming

Web and

mobile apps

Streaming

webcasts

Facebook

app

Consumer

social app

Every Imaginable Use Case

Thriving Partner Ecosystem

Consulting Partners Technology Partners Marketplace

25 categories

778 product listings

2012

Every day, AWS adds

enough server capacity to

power this $5B enterprise

$5.2B retail business

7,800 employees

A whole lot of servers

2003

Infrastructure as a Service Magic Quadrant

2013

“AWS is the overwhelming market

share leader, with more than five

times the compute capacity in

use than the aggregate total of the

other fourteen providers.”

Enterprise Update

Comprehensive Security Capabilities to Support Any

Workload

Identity & access management

Multi-factor authentication

Security groups & Network ACL

Dedicated instances

AWS Virtual Private

Cloud (VPC)

AWS Direct Connect

Access Control Encryption Networking

S3 encryption

RDS Oracle transparent encryption

AWS CloudHSM

Certifications and Accreditations for Workloads that Matter

Enterprise Capabilities Added in the Last 3 Years

VPC

Direct Connect

Identity & Access Management

Identity Federation

Consolidated Billing

Cost Alerts

Cost Allocation Tagging

RDS Oracle

RDS SQL Server

Dedicated Instances

Data warehouse as a service

Scale from hundreds of gigabytes to

a petabyte or more

Use your existing SQL-based tools

Pay as you go

$999/TB/Year

10GigE (HPC)

Amazon S3

Ingestion Backup

Restore

Node Node

Node

Node

Standard

BI Tools

JDBC/ODBC

Amazon RedShift

Easily archive files from

on-premises or directly

from Amazon S3

$0.01 per GB per month

Designed for 11 9s of

durability, just like Amazon S3 Amazon Glacier

images videos files binarie

s snapsh

ots

S3

NAS

Amazon Glacier

AWS CloudHSM

Dedicated access to HSM

appliances managed & monitored

by AWS, but you control the keys.

Increase performance for

applications that use HSMs for

key storage or encryption.

Comply with stringent regulatory

and contractual requirements for

key protection. EC2 Instance

AWS CloudHSM

AWS CloudHSM

Why AWS is the Long Term, Low Cost Choice

1

Replace up-front

capital expense with

low variable cost

Source: IDC Whitepaper, sponsored by Amazon,

“The Business Value of Amazon Web Services

Accelerates Over Time.” July 2012

“Average of 400

servers replaced

per customer”

2

Economies of scale

allow us to continually

lower costs

37 price

reductions

3

Pricing model choice

to support variable &

stable workloads

On-demand

Reserved

Spot

Why AWS is the Long Term, Low Cost Choice

6

Premium security

spec at non-premium

prices

4

Save more money as

you grow bigger

Tiered pricing

Volume discounts

Custom pricing

“We now have a security

posture consistent with

that of a multi-billion

dollar company.” Jim Warren, CIO RATB

“IT staff are now 52%

more productive, saving

nearly $150,000 per

application per year.”

5

Drive down IT labor

costs both up-front &

on-going

Source: IDC Whitepaper, sponsored by Amazon,

“The Business Value of Amazon Web Services

Accelerates Over Time.” July 2012

Enterprises Lowering Costs with AWS

Saved $34M on SmartHub app

10’s of millions of $ saved with first 12 apps

migrated to AWS

Saved 1-1.5M GBP by migrating 1/3 of servers migrated to

AWS

Reduced hosting costs by 50% over 3 years

vs. acquiring new data center space

Increased Agility Dominates Feedback from Our Enterprise Customers as the Top Reason to use AWS

Add New Dev Environment

Add New Production Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 servers

Number of Instances 1,000

Instance Type M3 Extra Large

Availability Zone US-West-2b

Launch

aws.amazon.com/managementconsole

AWS:

Infrastructure in Minutes Old World:

Infrastructure in Weeks

“We reduced application deployment times from 2

months to 3 days.”

“Time to deploy from went weeks to hours.”

Source: IDC Whitepaper, sponsored by

Amazon, “The Business Value of Amazon

Web Services Accelerates Over Time.” July 2012

0

100%

200%

300%

400%

500%

600%

5X Faster

AWS Adoption in

the Enterprise

Quick Reminder on the Benefits of Cloud Computing

Replace CapEx with

OpEx

Lower Overall Costs

No More Guessing Capacity

Agility / Speed /

Innovation

✔ ✔ ✔ ✔ ✔

Shift Focus to Differentiation

Go Global in Minutes

✔

Many Enterprises Worry that These are the Only Two Choices

Build a “private”

cloud

Rip and replace with

AWS

#1 #2

The Good News is that the Cloud isn’t an ‘All or Nothing’ Choice

Corporate Data

Centers

On-Premises Resources

Cloud Resources

Integration

Active Directory

Network Configuration

Encryption

Back-up Appliances

Users & Access Rules

Your Private Network

HSM Appliance

Cloud back-ups

AWS Direct Connect

Your On-Premise

Apps Your Cloud

Apps

Integrating AWS with Your Existing On-Premises Infrastructure

Corporate Data

Centers

Our Ecosystem Allows You to Use Your Existing

Management Tools

Single Pane of Glass

On-Premises

Data centers

Management Tool Partners

How Enterprises Are Using AWS

Strategy 1: Cloud for Development & Test Environments

SAP

Reduced deployment time from weeks to days

Microsoft Applications

Reduced dev & test environment costs

SAP

70% reduction in operational costs

Strategy 2: Build New Apps for the Cloud

Faster to build

Facebook App

Global Web Sites

Mobile Streaming

Social Games

Consumer apps

Genetic Sequencing

Marketing Campaigns

Less expensive to run

Distributed architectures for high availability

Easier to manage

Financial record

archiving

Analytics

Backup

Storage Gateway

Elastic Map Reduce

RedShift

Amazon S3

Strategy 3: Use Cloud to Make Existing On-Premises

Apps Better

...

Corporate Data

Centers

App 1

App 2

App N

Big Data Analytics

Export operational data to AWS for

analytics processing

Oracle databases

Automated back-up to S3 with Oracle RMAN

Strategy 3: Use Cloud to Make Existing On-Premises

Apps Better

Big Data Analytics

50% cost reduction with 2X faster queries

using Amazon Redshift

Strategy 4: New Cloud Apps that Integrate Back to On-premises Systems

On-Prem Data

Centers

Hybrid

App

AWS serves up

application content &

data

Integration back to

Samsung Data Centers

for financial transactions

Strategy 5: Migrate Existing Apps to the Cloud

1/3 of servers migrated to AWS

Saved 1-1.5 million GBP

App

Your Data

Center

Migrated 500 web properties in 5 months

New product web sites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

Strategy 6: All-in

10,000s of EC2 instances in

multiple regions & zones

100s of middle tier services &

applications to support 33M+ global

members

At peak consumes 1/3 of US

Internet bandwidth

How to Choose

a Cloud

Provider