anywherePresented to You by

American Workers Insurance Services

Presentation Overview

❯ Introducing – ResponseNow Anywhere❯ How it works❯ Pricing & terms❯ Account creation information❯ Marketing information❯ Demo accounts❯ Target market

ResponseNow Anywhere

How It Works

❯ Provides help at the push of button anywhere in the US (as long as cellular service is available)

❯ The ResponseNow device uses T-Mobile’s network in the U.S. and Puerto Rico• Covers ~ 95% of US population.• The customer does not need an additional cell phone, phone line, router or any other

device.

❯ When button is pressed and held down for approximately three seconds, it will dial into our monitoring center• Highly trained, US based ResponseNow operators will answer and triage the calls.

❯ The ResponseNow device contains a microphone and speaker, as well as 911 location technology so we can speak to the customer and get them help, anywhere in the U.S. and Puerto Rico

How It Works❯ Two-way conversation and

assessment immediately begins❯ Operator concludes assessment – no

judgment calls❯ Responders are dispatched as

needed• Discuss alternatives.

❯ We stay connected when we dispatch EMS• Very comforting for end-user.• Notify of transport – if that can be determined.

❯ Lock box information is given (at time of dispatch)

❯ Call list – can customize• Dispatch or call responder first

How It Works

❯ Customer pushes the “help button”• LEDs light up, first to purple and then,

two seconds later, to blue. • You will then hear the device dialing

our monitoring center.

❯ Operator states - “Betty, this is RN, do you have an emergency?”

How It Works

❯ It’s small and light weight❯ Easy to hear - its right there at

the finger tips of the customer, not in another room

❯ Long lasting battery – lasts up to two months on a single charge

❯ Our servers test the Anywhere device every day and will send emails or text reminders when it’s time to recharge• We will call them too. • Average recharge time ~ 3 hours.

What Customers Like❯ Get help Anywhere

• ResponseNow Anywhere is a self-contained system with two-way voice communication built in.

• Go anywhere in the U.S. and Puerto Rico where there is T-Mobile cellular coverage and get help if the customer needs it. If the customer ever needs to be located in an emergency, 911 operators can utilize U-TDOA location technology (911 Locate Technology) to help find the customer.

• 5 million people call 911 from cell phones each month. We use the same technology 911 uses to locate these callers.

❯ Traditional alert systems offer protection only in the home, with a base station

What Customers Like

❯ Simple • One button press to talk with

ResponseNow operator anytime. ResponseNow operators will send emergency personnel or loved ones to the customer’s location, depending on what is needed.

• No on/off button or flashing confusing lights.

❯ Small, lightweight and shower-safe• ResponseNow Anywhere device weighs

less than half as much as competitor devices. It can be used in the shower (though not designed for submersion).

What Customers Will Like

❯ Very long battery life• The rechargeable battery lasts up to 2 months per charge.

Other mobile personal emergency response systems available have a battery life of approximately 2 days.

• Customer and/or caregiver will receive email or text message reminders to recharge.

❯ The ResponseNow Anywhere device is lightweight, wearable and an affordable way for our customers to stay independent

About ResponseNow Anywhere

❯ Always wear it or have it nearby❯ You can wear it in the shower❯ Recharge whenever the light is red❯ You can use it anytime, 24 hours a day❯ You can test the device anytime

Charging ResponseNow Anywhere

❯ You may charge at anytime❯ You must charge when light is red❯ Keep charger in a memorable place❯ Open charger connector cover❯ Plug charger cable into connector❯ Light will flash red while charging❯ Charge for 3 hours or until light turns blue

Using & Testing ResponseNow Anywhere

❯ Press & hold button until light turns on• Light will start out purple• Light will change to blue: unit is dialing ResponseNow• When call is answered, our operator will ask if the customer has an

emergency• If testing, tell the operator that it’s just a test.

❯ If light does not turn blue after 30 seconds, press the button again• Light will turn red

• (means the device is not in the T-Mobile area)

• When light is red, the ResponseNow Anywhere device is dialing 911

Adjust to Fit ResponseNow Anywhere

❯ Breakaway lanyard❯ Clip for key chain

Coverage Area

T-Mobile net – go to (2G)❯ http://www.t-mobile.com/coverage/pcc.aspx/❯ Covers about 95% of the US population.

Terms & conditions

❯ Three price plans• Annual• Quarterly• Monthly• No price increase – ever.

❯ 30 day money back guarantee – 100% refunded❯ No long-term contract

• (some competitors lock people in for 3 years)

❯ Do have customers sign an agreement• Limit liability• ResponseNow owns the equipment – must be returned

❯ All billing is electronic• Any credit card• Or ACH

Terms & conditions

❯ ResponseNow will refund any unused portion of the prepaid monitoring. • Example – if an annual plan is purchased and the customer cancels

at 5 ½ months, we round off to six months uses and six months are refunded, once the equipment has been returned to ResponseNow.

ResponseNow Plan Pricing

Plan Features Annual Quarterly Monthly

Monthly Price $34.95 $37.95 $39.95

Activation Fee $35 $35 $35

Shipping Free Free $14.95

Initial Payment $454.40 $148.85 $89.90

Lockbox Free $11.85/qr. $3.95/mo.

Account Information Required

❯ Name • Age & gender

❯ Address of customer – can not be PO box❯ Phone number(s)❯ Responder(s)

• Someone who can go to the site• Notify of transport – will call if we know the customer is transported

❯ Payment information – all are electronics❯ Shipping – if different❯ Email addresses - optional

Target market

❯ Approximately 120,000 medical alert systems are sold in the U.S. every month (almost all are traditional limited to in the home coverage)

❯ There are approximately 2.8M devices active today• This is only about 7% of the senior market

98% of these are landline-based systems, they only provide protection in the customer’s home.

❯ Market is growing a 17-18% per year and is expected to continue for the next ten years

Target Market

❯ Many purchases are event related• 1/3 of all seniors will fall this year and more than 1/2 will need help

getting up.• People who have fallen are twice as likely to fall again. • People who live alone are twice as likely to fall.

❯ People with medical alert systems live longer and live in their own homes longer ~ about 4 years longer!

The Cost of Seniors Falls

According to the CDC in 2012 ❯ More than 2.4 million older adults were

treated in ERs for falls❯ More than 722,000 (30%) of these patients

had to be hospitalized • (average cost of $50K per patient)

❯ More than 21,700 older adults die from injuries suffered in falls each year

❯ Medical costs from falls are estimated to be more than $36 billion each year and are projected to grow to nearly $62 billion by 2020