Awe Presentation
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You will learn about . . .
Some of the technologiescharacteristic of web 2.0
We will share. . .Some opportunities and low-cost ways
to start
This is not . . .
A how-to courseAn IT view of web 2.0
Disclaimer . . .
Jargon will be used
Web 2.0 –
the nomenclature seems to infer the next version of the web. It’s already here.
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Defining Web 2.0 – A Technology?
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Defining Web 2.0 – A Philosophy?
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Defining Web 2.0 – A Visual Style?
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Web 2.0 Cornerstones:- users add value for others
- Increased use inspires improvement- It’s benefits are derived only through
participation.
Web 2.0 is not about products – it’s about providing solutions that leverage
customer self-service.
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Defining Web 2.0
http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
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AUDIENCE
& CONTEXT
Tweens and Nex Gen - the most connected generations ever
Video games
Social Networks Internet
Mobile Devices
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Can older audiences be far behind?- It’s easier to use, and- Convenience driven
Internet
Mobile DevicesVideo games
Social Networks
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Google Maps – A Web 2.0 Poster Child• Accessible Information through web browser
applications (via computer, PDA or other).
• Users manage their own information by adding waypoint, mapping directions, etc.
• Users participate and add value for others by adding elements such as 3D visual effects or other
• It’s easy to use – even for the least tech savvy user.
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“for seizing the reins of the global media, for founding & framing the new digital
democracy, for working for nothing and
beating the pros at their own game, Time’s Person of the Year for 2006 is YOU”
– TIME Magazine
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Web 2.0‘YOU’ser Model
Digital Identity Mapping
Expression
What I say
[Blogging]
Profession
Where I work
[LinkedIn]
Publication
What I share
[YouTube, delicious]
Opinion
What I like
[Digg, Crowdstorm]
Reputation
What is being said on me
[eBay, Technorati]
Details
How and where to join me
[email, IM]
Hobby
What I am passionate about
[Bakespace]
Purchase
What I buy
[PayPal, Amazon]
Certificates
Who can certify my identify
[Cardspace]
Knowledge
What I know
[Wikipedia]
Audience
Who I know
[Myspace]
Avatars
What represents me
[Second Life]
• Online user roles are now more diverse and complex
• Users have been provided new tools to extend their online identify
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Web 2.0…
is driving a REVOL-YOU-sion!
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User Driven and Sustaining• Pervasiveness of Blogs and Wikis are based on
grass roots publishing of content• Mirrors the early days of the internet –
newsgroups, and ego sites, incorrect information
• Connectedness of content and users - not search engines - determines the potential audience
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Blog vs WebsiteStyle Interactivity Connect post-Browser
DiaryEditorial
Style
TrackbackOr Comment
Syndication“Deeplinking”
RSS Readers(email, iTunes)
Corporate WritingStyle
DiscussionForums
Linking/SEO Mobile web
Web
site
Blo
g
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Blogs
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Syndication (RSS)
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Benefits of Syndication?
Outbound• Communicate & keep other up-to-date
– Syndicate your communications– Aggregate content sources into your site
Inbound• Watch-lists• Competitor/customer intelligence• Audience opinions and interests• Trend tracking
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Podcasting demystified
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Do you belong?
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Collaborate and Belong
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Google Docs (collaboration)
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Del.icio.us (content tagging)
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LOOK BELOW THE SURFACE
Find common points of pain (among staff or customers) that can be addressed by Web 2.0
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WIKI BLOG PODCAST SYNDICATE
TAGGING CROWDCASTING WORKSPACESSOCIAL
NETWORKS
BUSINESS PROCESS
AUTOMATIONSIMULATION OPTIMIZATION
SUPPLY CHAIN MANAGEMENT
COMMUNICATE
COLLABORATE
PERFORM
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“If you don't like change,
you're going to like irrelevance
even less”
General Eric Shinseki, Retired Chief of Staff, US Army
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Consumers have opinions and frequently express them.
Users have become part of the communications process.
PR as advertising is rising, separating the two formerly distinct areas.
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A Provocative Moment:Where will these folks be in 5 years?
How will business address their needs?
http://www.youtube.com/watch?v=dGCJ46vyR9o
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Next Steps
• Review other sites• Find others to muse with • Create a Google doc with your colleagues
as an experiment• Create a sandbox to play in• Become a part of a group• Sign up for a news reader account• Create a blog • Learning 2.0 - the ‘23 Things’ program
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Coordinates
Tracy AnnicchiaricoCommunications Manager &
Online Research Specialist
780.413-8288 ext. 126
1.877.837.5087