#AwardWinningExcuse To Oscars
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Transcript of #AwardWinningExcuse To Oscars
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#AWARDWINNINGEXCUSE TO OSCARS
How Star Movies Leveraged Creative Content and
Relevant Influence to bring present the Oscars LIVE!
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BRIEFStar Movies had planned to
telecast the Oscars event LIVE on February 27th
The Entertainment Channel wanted to bring in buzz as a Teaser to the entire gala!
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OBJECTIVEThe Goal was to bring in thousands of conversations which
were not just Fun, but also Witty…
All this while also ensuring the whole activity turned into a Viral Phenomenon!
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THE PLANThe brand decided to play on Sarcasm and wit and rolled out
a FUN to Participate activity rather than a Serious one!
People had to give their #AwardWinningExcusesto bunk office / college to sit back and watch the
Oscars LIVE…
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ROLL OUT
We kick-started with over 80 Quirky Movie
buffs on Twitter!
Relevant Influencers followed up on the buzz next…
As planned, the Brand launched the contest at
the peek moment!
1 2 3
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RESULTS
Got VIRAL in no time! Trended
more than18 hrs across 2
days!
Bliss was when BOLLYWOOD STARS picked it up and jumped in
the fun!
Over 60,000 conversations were
triggered eventually
increasing visibility