Avvocating 2012 Keynote by Rich Barton
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Power to the People
And now they are mobile, cranky, and impa6ent
Rich Barton Co-‐Founder & Chairman of Zillow TwiAer: @Rich_Barton
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Play
2
1984
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Barton’s Power to the People Laws
• If it can be known, it will be known • If it can be rated, it will be rated
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I read that this property was in a “Methane Area”. What does that Mean? Anything to do with a Meth Lab?
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Freeway or catpiss thing on zillow
The property is located around an old oil field
which can produce methane... To my
knowledge there are no Meth Lab issues…
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I wonder what a paralegal at Baker & McKenzie makes?
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Glassdoor Salaries at a big law firm
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Barton’s Power to the People Laws
• If it can be known, it will be known • If it can be rated, it will be rated
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Let’s live it up tonight. What are the highest rated restaurants in SeaAle?
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What are the highest rated hotels in SeaAle?
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Trip Advisor on Iphone
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How do employees feel about working at Latham & Watkins?
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Glassdoor CEOs of Law Firm approval ra6ng
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Clearly, Avvo is On-‐Trend
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Now they are super-‐powered with Mobile
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You are here
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What does all this power do to the people?
Makes them cocky, cranky, and impa6ent
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15 minutes Later…
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Ne[lix Screen Shot
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“42% of consumers surveyed indicated they would contact another service provider if they have not heard back
within one hour.” -‐ Jason Rasmussen, Avvo Sales Overlord
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So, What Can I Do About All This?
Watch the Wizard of Oz and be Kelly Slater
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Courage
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Wisdom
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Heart
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Surf the Wave Like Ke11y Slater
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Ques6ons? My Affilia6ons
Rich Barton @Rich_Barton on TwiAer
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Power to the People
And now they are mobile, cranky, and impa6ent
Rich Barton Co-‐Founder & Chairman of Zillow TwiAer: @Rich_Barton