Avon Cosmetics (Malaysia) has revolutionized its online presence

and with it, its sales. Its digitalization of order processes and

customers’ journey has enabled overhead costing reduction, time

efficiency, easy referrals, and increased convenient debt collection

and data reporting. Since its web store implementation in January

2019, both internal and external initiatives have taken place.

Among them, staff and representatives received monthly online

trainings, social media and email marketing were heavily

implemented to optimize website traffic as well as conversions,

and website USPs as seller tools lead to exponential growth in

online users. In less than two years, Avon Cosmetics Malaysia

achieved a 700% increase growth and increased head count from

1,400 to 4,700 as well as number orders from 1,900 to 8,600.

Avon Cosmetics (Malaysia)Nominee

It took VIRESA less than 6 months, with 2 months of limited

work due to the COVID-19 pandemic, to bring its e-commerce

site live on May 2020. Its clean, simple, intuitive and innovative

design not only follows the same style as their printed catalog

published earlier this year, but it also easily assess more than

7,000 products in just a few clicks. Its launch reflects the hard

and coordinated work achieved by all its departments

involved — no external staff was hired or delegated work. As an

ambitious and determined newcomer, VIRESA plans to bring

100 of its best customers before the end of 2020, thus

generating savings by 50% with the reduction of call center

service time.

VIRESANominee

Saccheria Franceschetti is the first manufacturer and supplier of

flexible containers in Italy to create a web store. Since November

2019, its e-commerce platform has allowed smaller companies to

buy directly from the manufacturer and obtain the same high-

quality products at cheaper prices. Saccheria Franceschetti is

continuously improving its user experience and ensuring excellent

customer service. It offers free glossaries and guides, how-to

videos, and increased presence in social media platforms —

which has already proven success. In recent months, its number

of web store users increased despite difficulties faced during the

COVID-19 crisis. Its market sales are predominantly based in Italy

(90%) and in Germany (10%), but Saccheria Franceschetti is

ready to expand to the rest of Europe.

Saccheria FranceschettiNominee

Since ESG launched its web store in February 2020, it showed

strong revenue figures, conversion rates, and returning visitors.

In just 4 months, ESG generated over £100,000 in revenue (ex

VAT), a conversion rate of over 4% and an AOV of £1,225.16.

Furthermore, in May ESG’s number of users almost doubled.

This performance marks only the beginning of a successful

business as customers are increasingly shifting to online

markets. Its e-commerce site’s initial performance exceeded

expectations and had a significant positive impact. ESG’s web

store also alleviated pressures from manually picking up orders

and proved vital during the COVID-19 crisis by enabling a

remote product browsing and the opening of new accounts.

ESGNominee

With its digital transformation, user experience, and AI-marketing,

the Baby’s Corner has successfully grown into a unique e-

commerce and omnichannel player in Belgium and internationally.

Since December 2019, its web store has further valued the once

in a lifetime journey of (future) parents. Far more than providing

high quality products, it has become a community where

customers can find practical information, advice, and even the

sharing of experiences. It also promotes personalized SEO-pages,

data-driven (email) marketing, inspiring blog articles, and a handy

and customizable online birth list to dream for. It has never been

this convenient to prepare for the arrival of your little one while

being surrounded by the support of your family and friends.

The Baby’s CornerNominee

With Sana Commerce’s platform and the NAV 18

implementation, West Music’s order processing time has

improved by over 50%. Much of its growth in 2019 is attributed

to its user-friendly website with personalized, precise and up-to-

date information as well as positioning its customers as top

priority. West Music also managed to steer many disruptions

faced during the COVID-19 pandemic by turning their traditional

physical summer training workshops into e-commerce activities.

The creative alternative provided private URLs, unique promo

codes, and segmented product selections. With increased

online orders, larger average orders and basket size growth,

West Music’s online sales eclipsed $5 million with an average

order value of nearly $195.

West MusicNominee

Since Yue Hwa Chinese Products integrated its web store with its

ERP and member portal, productivity increased significantly. By

seamlessly and continuously transferring new products into its e-

commerce site, working on SEO for popular items, and reducing

unfulfillment rate, its sales have almost doubled. Yue Hwa

Chinese Products has also cleverly enabled convenient and on-

the-go mobile access as well as delivery zones and tracking

orders by regions in Singapore. As its e-commerce operations flow

improved, inventory problems were resolved, and routing was

optimized, its conversion rate increased from 0.4% to 0.88% and

average order value increased from $91 to $106.

Yue Hwa Chinese ProductsNominee

Since early August of 2019, Diversey has registered around €7

million worth of sales in more than 9,000 transactions with AOV

of €704.96, a 15.30% e-commerce conversion rate, and a 78%

increase of new users. It has achieved so by getting multiple

country teams engaged and over 6 web store live — with many

more to come. It has also steadily scored an overall customer

satisfaction rate of 4 out of 5, with 4,5 in Denmark, and received

various compliments from customers and sales representatives.

Even with the COVID-19 pandemic disruptions, Diversey has

been working on steady developments and plans to slowly build

a new digital landscape and successfully embark on a great

adventure ahead.

DiverseyNominee

In one year, Forbo Flooring processed a total of 11,969 orders of

which 1,533 came through its web store. This amounts to 12.81%

of its total number orders and 5.47% of turnover. Not only was it

possible to achieve such an outcome by having a web store with

increased efficiency in order processing, but also due to Forbo

Flooring’s initiates to motivate account managers and attract

customers alike. Incentives to motivate Belgian account managers

included an evening at a casino and hotel in Ostend. But for this to

happen, customers purchasing from forbOnline had to double and

online sales had to increase by 5%. Furthermore, the

implementation of various actions with extra discounts for certain

periods positively impacted orders.

Forbo FlooringNominee

Boards & More successfully runs 2 B2B and 3 B2C web stores.

In just the course of this year, its B2C web stores saw a

doubling increase in order values. This is partly due to its great

customer experience with a state-of-the-art visual design, quick

access to relevant topics, fast search functionality, and 100%

correct information display. It has also adapted static homepage

widgets and professional editable content blocks to manage it

as a store of its own. To such extent, Boards & More revamped

its ION store to sell bike products and raised the weekly order

value from $1,000 to $13,500 — truly showing its e-commerce

success and its capabilities to offer, indeed, more.

Boards & MoreNominee