Avoiding Accidental IR: What Not To Tweet - November 18, 2011
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Avoiding Accidental IR or, What Not to Tweet Presented on Nov 18, 2011 Darrell Heaps Co-founder and CEO Q4 Web Systems
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Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Transcript of Avoiding Accidental IR: What Not To Tweet - November 18, 2011
Avoiding Accidental IR or, What Not to Tweet Presented on Nov 18, 2011 Darrell Heaps Co-founder and CEO Q4 Web Systems
The World Today
“If you look at what’s happening today with communications and disclosure, we’re moving from a world where it was very paper based into a world where it’s very much based in the Internet and on social media.
We have to recognize that those changes are happening and we need to embrace that change and drive it forward and do it in a way that’s efficient.”
Rob Williams, VP IR at Dell March 23, 2011
ARE INVESTORS USING SOCIAL MEDIA?
Financial Blogging is Mainstream
Twitter has replaced the trading floor
StockTwits has over 10k pro-investors
1.6M Retail Investors on Facebook
Institutional Investors Read Blogs
49% of institutional investors read financial blogs. 33% at least weekly*
*Rivel Research – 257 Institutional Investors in the US
3 out of 5 financial bloggers use Twitter as a primary news source***
***Financial Media Conference, NYC, Feb 2011
New Social Data Providers & Finance Apps
The New Informa>on Food Chain
Institutional Investors
National Media
Major Online News Hubs
Financial Bloggers
Individual Social Media Posts
Financial Times
Forbes, WSJ
Seeking Alpha & StockTwits Network
Investors
ARE IR DEPARTMENTS USING SOCIAL MEDIA?
Website
Social Media for IR
Corporate IR Website
Social Networks Publish and monitor
Social Media Publish and Integrate
Twitter Facebook SlideShare YouTube Blogs 2010 65.00% 37.00% 11.00% 29.00% 10.00% 2011 68.00% 46.00% 45.00% 35.00% 19.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00% U
sing
Soc
ial M
edia
for I
R
362 companies in 2010, expanded to 629 in 2011 Q4 Whitepaper Research
Social Media IR Adoption 2010 - 2011
2010
2011
0
50
100
150
200
250
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350
400
450
Large Mid Small
Social Media Use by Market Cap
SlideShare
YouTube
Blog
Airline Automotive
Consumer Goods Exchanges
Financial Services Industrial goods/Basic materials
Media Natural Resources
Pharma/Healthcare/Biotech Real Estate
Services Technology
Telecommunications Utilities
0 20 40 60 80 100 120 140
Companies Included in Study by Sector
BEST PRACTICES SHARING AND RETWEETING ON TWITTER
Industry-related News from Financial Blogs
Q4 Whitepaper Research 2011
http://twitter.com/#!/AXI_IronOre/status/58189594910408704
Analyst Reports: The Good & The Bad
Q4 Whitepaper Research 2011
http://twitter.com/#!/rdsa/status/54885200928309248
Analyst Reports: The Good & The Bad
Q4 Whitepaper Research 2011
http://twitter.com/#!/rdsa/status/55338202017447937
Partnerships/Acquisitions
Q4 Whitepaper Research 2011
http://twitter.com/#!/TXInstruments/status/55260974634115072
Partnerships/Acquisitions
Q4 Whitepaper Research 2011
Engagement: Investors
Q4 Whitepaper Research 2011
http://twitter.com/#!/NovaGold/status/65802175070220288
Best Practices LIVE TWEETING EARNINGS
Linking to disclaimer
Linking to materials
Soliciting questions in advance
Consistent use of #hashtags
Appending tweets with $ticker
Discussion Point RegFD and Twitter
Web Brands CEO pushing RegFD on Twitter
BEST PRACTICES SOCIAL MEDIA WEBSITE INTEGRATION
Typical corporate website links out to social
Best practice is to integrate social into your website
Next generation of social integration
RETURN ON INVESTMENT
What is the ROI of using social media?
1. Increased awareness 2. Improved strategic understanding 3. Elimination of low-value tasks 4. Improved liquidity
More on Q4: www.q4websystems.com
Thought leadership: www.q4blog.com
Contact: Darrell Heaps 1-877-426-7829 ext. 222 [email protected] twitter.com/darrellheaps
