Avoiding a Brand Identity Crisis, Online and Off
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Transcript of Avoiding a Brand Identity Crisis, Online and Off
Avoiding A Brand Identity Crisis,Online and OffFor the audio portion of today’s event, dial 1-866-740-1260 and enter code 2925553
About Albers Communications Group
• Full-service public relations and digital marketing agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
Today’s Topics
• Definition of a brand• Why your brand matters • Five characteristics of sticky brand • Where to begin – three questions• A branding success story• Questions and discussion
Why Does Your Brand Matter
• A memorable and lasting brand: • Builds trust and loyalty
• Tells your story
• Develops an emotional connection
• Remove internal language • Be conversational, be personal• Develop trust by being authentic • Bring the outside-in focus • Tell a story
Five Characteristics of a Sticky Brand
• As you evaluate your company’s brand:• Who are you talking to? • Identify your audience• What are they looking for? • What characteristics are unique to you?
Where to Begin: Three Questions
• Research• Using video to tell your story• Social content to reinforce message• Your website and online image
Brand Integration
Upcoming Webinars
Are you (Linked)In or Linked(Out)?
Hosted by Gina Pappas
Wednesday, Sept. 15 @ 10 a.m.
Register at alberscommunications.com/learning-opportunities