Avoid Shiny Object Syndrome in Digital Marketing
-
Upload
tiffany-starnes -
Category
Marketing
-
view
17 -
download
0
Transcript of Avoid Shiny Object Syndrome in Digital Marketing
![Page 1: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/1.jpg)
Cure for Shiny Objects Syndrome
CURE FOR SHINY OBJECT SYNDROME
![Page 2: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/2.jpg)
HI. I’M TIFFANY
• PR professional turned digital strategist• Tours on both coasts, proud to call NOLA
home• Founder Starnes Solutions• @TiffanyStarnes
![Page 3: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/3.jpg)
LET’S TALK SHINY OBJECTS…
![Page 4: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/4.jpg)
![Page 5: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/5.jpg)
![Page 6: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/6.jpg)
yellow pages
![Page 7: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/7.jpg)
doctor
![Page 8: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/8.jpg)
flu symptoms
![Page 9: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/9.jpg)
![Page 10: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/10.jpg)
CHANGES…
![Page 11: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/11.jpg)
CHANGES…
![Page 12: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/12.jpg)
AND JUST WHEN YOU HAVE THE CHANGES DOWN…
![Page 13: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/13.jpg)
![Page 14: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/14.jpg)
GOALS Growth Reach Engagement Web Traffic Lead Generation sales
Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?
SHINY OBJECT CHECKLIST
![Page 15: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/15.jpg)
SHINY OBJECT HACKS
![Page 16: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/16.jpg)
Geography
SHINY OBJECT HACK: TARGET PRACTICE
+demographics
+Behavior
![Page 17: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/17.jpg)
![Page 18: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/18.jpg)
SHINY OBJECT HACK: HIJACK HASHTAGS
![Page 19: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/19.jpg)
SHINY OBJECT HACK: HIJACK HASHTAGS
![Page 20: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/20.jpg)
SHINY OBJECT HACK: START SMALLStory- $50K Lens- $500K
![Page 21: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/21.jpg)
GEO-Filter: less than $100
SHINY OBJECT HACK: START SMALL
![Page 22: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/22.jpg)
SNAPCHAT
![Page 23: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/23.jpg)
![Page 24: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/24.jpg)
SHINY OBJECT HACK: DIVE INTO YOUR DATA
![Page 25: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/25.jpg)
![Page 26: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/26.jpg)
![Page 27: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/27.jpg)
![Page 28: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/28.jpg)
![Page 29: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/29.jpg)
![Page 30: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/30.jpg)
![Page 31: Avoid Shiny Object Syndrome in Digital Marketing](https://reader036.fdocuments.net/reader036/viewer/2022070509/58a4734e1a28aba34c8b5887/html5/thumbnails/31.jpg)
Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?
LET’S REVIEW… SHINY OBJECT CHECKLIST