INDIVIDUAL ASSIGNMENT-

QUESTIONNAIRE DESIGN USING

EMAIL SURVEY

NAME: Nandish Avlani

STUDENT ID: 300873711

COURSE NAME: Fundamental Marketing Research

COURSE CODE: MKTG 743- 001

PROFESSOR NAME: Tulsi Dharel

DUE DATE: 29th March, 2016

SUMMARY OF THE RESULTS

The survey is being conducted as a practice exercise by the students of Marketing Research & Analytics.

Our objective is to find out the opinions and ideas to improve the product and serviceability of Subway

in our college cafeteria at Progress campus.

The screening questions were all answered “Yes” by the respondents which showed us that the survey

was reached to appropriate respondent.

Based on the survey analysis we can Subway in cafeteria is quite popular. 47.62% visit Subway two to

four times per month. Non-Vegetarian Subway is the most ordered Subway (66.67%). Majority of

respondent is satisfied with the friendliness, helpfulness and appearance of the staff. The taste of the

food provided also received favourable responses. The only issue respondents had was with the speed

of the service.

Pizza Pizza is the other alternative most respondents would prefer over Subway followed by Tim

Hortons. 55% respondents will eat Subway more often if more discounts and special offers is provided.

Smoothies is the kind of drink 55% of respondents would want Subway to include in future.

The recommendations provided by the respondents to improve the satisfaction with Subway mainly

dealt with reducing wait lines. Other recommendations provided were to increase the area of Subway,

more vegetarian options, accepting discount coupons and introducing orders to be taken on mobile.

RESPONSE OVERVIEW

RESULTS

QUESTIONNAIRE