Aves bird nest new
Transcript of Aves bird nest new
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Business PlanMEMBERS:
LIM JOE ONN
CHONG JIN FENG
CLEMENT CHEN KIT SEONG
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN Foundation of Natural and Built Environments (FNBE)Introduction to Business [BUS30104]
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AVES Sdn. Bhd.
A business company that specializes in bird nest production, processing and merchandise.
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Why AVES?The name of Aves is derived from the scientific name of birds.
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WHAT MAKES US
DIFFERENT?
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OUR PRODUCT
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MAIN IDEATo provide healthy bird nest drinks for Malaysians of all age groups
Earn maximum profit from it
To make our bird nest drink popular and become part of Malaysian lifestyle
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ULTIMATE GOAL Make our bird nest drink the number one health drink of Malaysia.
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HOW CAN WE ACHIEVE THAT?
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MARKET ANALYSIS Parents and students demand products that enhance studies
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University students (especially archi students) need a healthy, easy-to-prepare drink that gives them energy
MARKET ANALYSIS
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People (especially women) need a healthy drink to enhance beauty
MARKET ANALYSIS
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People like to drink
MARKET ANALYSIS
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MAIN COMPETITORS
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WHAT MAKES US THE TOP CHOICE?
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Price: RM 2.50
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Comparison
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Comparison
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Comparison
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Product Variety
Bird Nest Original BeautyNest PowerNest
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Product Demonstration
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Why Buy AVES Drinks? It is healthy
Provides energy
Easy to carry around
Doesn’t require a long time to prepare
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MARKETING STRATEGIES
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Advertising
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Multiple Outlets
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MascotsAttract attention
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Promote In Schools Seminars
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Public Promotions
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Social Media Advertising
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Conventional Bird Nest Buildings
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AVES BIRDNEST TOWER
Bird Nest Warehouses
Office Lots & Headquarters
Retail Stores and Distribution
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MANAGEMENT STRATEGIES
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Organizational Chart of AVES
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Operation & Management Department
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Production Team Responsible for providing raw materials
Make sure that the process of collecting bird nest goes smoothly
Maintain and clean the bird nest warehouses
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Processing TeamConverting raw bird nest into edible, packaged bird nest
Quality control
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Logistics TeamTransporting and distributing processed drinks to retail outlets
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Human Resources DepartmentIn charge of recruiting and training of employees
Manpower planning
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Sales & Marketing Department
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Sales & Marketing DepartmentSales and planning the distribution of products to different regions
Decides promotion methods for the products
Arrange advertisements
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Finance Department
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Finance DepartmentIn charge of accounting reports
Keeping record of sales
Provides financial information & details
Management of wages
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Total WorkforcePosition/Division Manpower
C.E.O. 1
Vice C.E.O. 1
General Secretary Managers 4
Human Resources Department 30
Production Team 180
Manufacturing Team 250
Logistics Team 150
Sales & Marketing Department 300
Finance Department 30
TOTAL 946
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FINANCIAL PLAN
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Starting Aves Sdn Bhd•Starting Capital : RM 100 mil
1. Establish headquarters (Aves Tower)
-To create offices for rent
-Carry out R&D, management, sales and marketing
-Birds nest Harvesting
2. Build factory for mass production & processing
-Mass produce Aves drink
-Distribute, export & import to suppliers
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Funding Loan•5.0% p.a interest rate
• 8 years repayment
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Phase Cost (RM)
Land Purchase (50,000 sq ft) 15,000,000
Design Costs 200,000
Service Connections 15,000
Groundwork 2,000,000
Floor Structure 35,000
Roof structure 60,000
Landscaping 10,000
Electrical 25,000
Construction 35,000,000
Legal Fees 35,000
Total 52,380,000
GST (6%) 3,142,800
A. GRAND TOTAL 55,522,800
Setting Up Cost For AVES Bird Nest Tower
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Phase Cost (RM)
Land Purchase 5,000,000
Design Costs 20,000
Service Connections 75,000
Groundwork 900,000
Floor Structure 35,000
Roof structure 60,000
Coverings 15,000
Electrical 25,000
Landscaping 5,000
Construction 5,000,000
Total 11,135,000
GST (6%) 668,100
B. GRAND TOTAL 11,803,100
Setting Up Cost for a Processing Factory
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Cost item Costs (RM)
Birds nest warehouse 50,000
Equipment 100,000
Human Resources 30,000
Website 5,000
Total 185,000
GST (6%) 11,100
C. GRAND TOTAL 196,100
Total Start-up cost: A+B+C (55,522,800 +11,803,100+196,100 )
=RM 67,522,000
Cost of Source & Materials
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Monthly Cost Distribution
Marketing20%
Production33%Finance
13%
Management33%
Marketing Production Finance Management
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Sales Unit (RM)Sales (invoiced) 200000Cost of goods sold 100000Gross profit 100000
Expenses Accounting fees 2000Advertising 3500Bank charges 2000Bank interest 800Electricity and gas 2800Equipment hire/lease 6000Insurance 100Legal fees 500Motor vehicle expenses 700Postage, telephone and fax 500Repairs and maintenance 2000Security 1500Transport/courier costs 250Wages 57150Workers compensation 500
Total expenses 59000 Profit
Net profit 41000
Monthly Profit Costs
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Sales & Profit
Jan Feb Mar0
50000
100000
150000
200000
250000
300000
350000
400000
100000150000 170000
59000
6500065000
41000
85000105000
Sales Expenses Profit
RM
Month
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Jan Feb March April0
10000
20000
30000
40000
50000
60000
Original Powernest Beautynest
Forecast Sales
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Item Month
Incoming: Jan
Cash Sales 50000
Accounts 3000
Receipts 3500
Outgoing:
Fixed Costs
- Administration 3250
- Marketing 4000
- Operations 1000
Incoming:
- Administration 5000
- Marketing 6500
- Operations 2000
Cash Flow Forecast
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Referencing• Business Organization and Combination: An Analysis of the Evolution and Nature of Business
Organization in the United States and a Tentative Solution of the Corporation and Trust Problems, Lewis H. Haney, Ph.D. Professor of Economics in the University of Hanly, S. (2011, June) Business Hierarchy.
• Hanly, S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from http://smallbusiness.chron.com/levels-hierarchy-business-22635.html
• Bakshi, D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014 from http://www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-notes/884-functions-of-different-departments
• Brands Sdn. Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from http://www.brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-Manufacturing-Process
• PT Swift Sdn. Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from (http://www.1malaysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Itemid=81&lang=en