Products: AdWordsAvella Specialty PharmacyIncrease Conversion Analytics

leverages SweetIQ’s platform to launch local campaigns on Google Maps driving a 670% increase of its local conversions.

GOALS:• Optimize Avella pharmacy locations within Google My Business for data accuracy• Increase location-specific mobile calls through the use of geo-targeted keywords• Increase conversions and revenue from Near Me searches

GAME PLAN:• Optimize overall data accuracy, including Google My Business (GMB)• Analyze existing AdWords success and strategy, then infused with new Local strategy• Creation of new custom local adcopy focusing on ‘Where to Buy’• Invest in locally optimized AdWords

Generated more than 670% phone conversions. (phone calls with intent to purchase)

CPC 65.8% below target Overall conversion rate of 11.4% (178% higher than Avella’s non-branded

AdWords conversion rate)

RESULTS & METRICS:

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“Local marketing is critical to the success of our pharmacies. Adding locally targeted ads to the strong local ecosystem SweetIQ built for us across GMB was a game changer.”- Todd Speranzo, VP Marketing, Avella

“By focusing on non -branded g eo- specific keywords we could help Avella drive ready to buy customers to their pharmacies. We’re happy to see Avella getting even more value out of local marketing than they had originally thought possible.”- Mohannad El-Barachi, CEO & Co-founder, SweetIQ

of mobile searches visit a store within a day76%

Products: AdWordsAvella Specialty PharmacyIncrease Conversion Analytics

WHY IT WORKED: