Availpro - SoLoMo new distribution trends
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New distribution trends London, Independent Hotel 12 Antoine Buhl, CTO Availpro Lo So Mo
description
Internet encounters several revolutions nowadays which has an impact on hotels distribution - The web is becoming more SOcial - The diversity of search tools (web, tablets and smarrtphones introduces a new LOcal dimension to the search - The boom of the smartphone / mobile search redefines the way the distribution needs to present their offer (conversion funnel, offer…) Independent hotels cannot avoid those massive changes. It’s a new opportunity for them to build a stronger brand awareness and take advantage oOf the new possibilities which arise.
Transcript of Availpro - SoLoMo new distribution trends
New distribution trendsLondon, Independent Hotel 12Antoine Buhl, CTO Availpro
LoSo Mo
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Lo+local
So+social
Mo+mobile
3 major internet trends are changing the way people search and book hotels:
= New direct booking opportunitiesfor your hotel
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Lo+local
So+social
Mo+mobile
Social media growth
Internet users now spend more time on Facebook than on Google search…
Facebook reached
1,000,000,000 users
=
Google+: The Social Network from Google
• Same basic functionalities as Facebook
• Integration of Google’s research tools
• Integration to local pages
• 100M users
You can create claim your hotel page on Google+ !
Google Search becomes Social
The leading players integratesocial networks…
Booking.com: Secret Deals for Fans only
Social = Recommendation,one of the three keys of online booking
• TripAdvisor is the worldwide leading travel site
• Opinions are integrated in all booking websites (eg: Booking.com)
Description Reviews
Price
… and social media is expanding all over the web
TripAdvisor integrates Facebook:• Friend recommendations• Sharing opinions with
friends on Facebook…• …opinions which are then
passed on to Tripadvisor.com
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Develop direct bookings through Social Media
(more to come…)
DirectClick FacebookBooking Engine
With Availpro DirectClick, get bookingsdirectly from TripAdvisor
Your booking engine appears
under the “Official website”
namewith a click on
Show Prices
The Direct Click interface in Availpro
Availpro DirectClick
• Your booking engine on TripAdvisor– And on several price comparison sites: Kelkoo and Trivago
• Qualified visitors• Visitors can directly book on your booking engine• No distributor commission fee, but based on a Pay Per
Click model.• With a Comprehensive Report
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Develop direct bookings through Social Media
(more to come…)
DirectClick FacebookBooking Engine
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The viral strength of
* Facebook statistics
1 fan 130 friends*
1,260 fans 163 800 friends
…informed for free.
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Your fans are your hotels ambassadors,give them a preferential rate!
Increase recommendationswith a booking engine on Facebook
The Availpro Facebook Engine
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User must be a fan to access the fan rate
Reward your fans Increase your fan base
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Fan ratefor fans
only
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So+social
=New opportunitiesfor direct bookings
Lo+local
So+social
Mo+mobile
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« This is a revolution. »
The first internet terminal will be mobile
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More smartphone internet users than on computer in 2014Morgan Stanley study
Forecasted before the introduction of the iPad…
2009 2010 2014
A rapid evolution in the market due to very strong competitionApple, Samsung, Sony, HP, HTC, Microsoft
« This is a revolution. »Yes, again.
0
60M
2011
15M
A new terminal: tablets+200M
Number of tablets sold by all of the manufacturers*
*Source : IHS iSuppli - http://www.isuppli.com
What consequences for the hospitality business?
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Mo+mobile
Website
Distributors adapt…
iPad app
Mobile site
Mobile app
The Booking.com example
Website
…Hoteliers also adapt!The hotel La Belle Juliette **** example
Mobile site
Mobile app
Impact on distribution?
Offers need to be simplified
Smaller screens
Tactile interface
Weaker connectionsLess time for mobile situations
The simplification of offers is becoming a trendin all environments
Enter the mobile universe
The Availpro Mobile booking engine:• A interface designed for tactile screens• A simplified offer and process• An iPhone, Android, Windows Phone, Blackberry
compatibility• And also:
– Personalized design– Available in 14 languages– Online payment– Complete integration to Availpro
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Lo+local
So+social
Mo+mobile
Your hotel has a local page on many sites(even if you do not know it…)
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Google Local in Google Maps, Google Search and now Google+
Facebook Places
Yelp: now, on iPhone Maps
Etc.
Google+ Local : Your local page is becoming increasingly important!
A Google Local page exists for your hotel.Even if you have done nothing…
An overview is displayed in Google Search when the keywords are the name of the hotel.
Your Google Local page is now Social
Local Pages are now included in Google+
You can merge your Google Local page with your Google+ Page (postcard verification).
Local is mobile and social
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Google+ Local App for Smartphone• Hotels near me• With ratings from other
users…• …and from my friends on
Google+
= Improve the local pages of your hotel
• On Google+ Local• On Facebook Places
• An updated website address• An unchanged telephone
number• An accurate localization• Any additional information
that can be added!And if you have time… ;)
A Direct link to your website and your Web & MobileBooking Engines
The evolution of distribution
So+social
Lo+local
Mo+mobile
new direct booking opportunities
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What can do for youAvailpro provides you with
the most advanced productsfor these new business opportunities
Those hotels already trust us and many more…
Advanced solutions for all distribution channels
Want to know more about it?
Meet us after this conference
or
Visit us on our stand: IH56
Thank you for your attention!
Jennifer Frederiksen Directrice des ventes
[email protected] 01 58 62 58 15
www.facebook.com/availpro +
