Available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing...
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available to IEEE Sections, Societies,conferences, departments and events
IEEE’s in house marketing communications agency
IEEE Creative Services
Professional staff that provides creative services to IEEE departments and organizations.
Part of the Marketing & Sales department.
We’re your in house agency.
Get to know us.
Partner with the businesses of the IEEE to achieve business and promotion results in support of IEEE goals and objectives
Provide professional marketing communication, advertising and creative services
Identify, create and optimize opportunities for integrated marketing communication throughout the IEEE community, and beyond
Protect, use and honor the IEEE brand, and the value messages which support it
Execute promotional projects for allocated and non-allocated IEEE clients
Our mission
Services for MD officers
IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits
What’s New @ IEEEYour Source for IEEE News
Creative ServicesA fee-for-service program of IEEE Marketing and Sales
Services for MD officers
IEEE Online Promotional LibraryYour Source for Promoting IEEE Values and Benefits
Promo library – a service
Makes available hundreds of unique, pre-approved ads
Now available for instant download
Updated monthly
A no-charge service
Source: Creative Services-managed promotions for IEEE businesses
Extending the reach of IEEE value messages, brand
www.ieee.org/promolibrary
Simple to use
Enlarge,select,register,take the file.
Hundreds of web ads, too
Web ads include destination URLs, advice regarding usage, calendar concerns.
Site Launch, Upgrades
17 April 03: Site Launcho Print ads delivered as electronic files via
auto email generated requests, webs adsavailable after registration
16 March 04: Improved delivery modelo The featured “IEEE is…” ad campaign made available for
immediate download in QuarkXpress format (pilot)
1 June 04: Improved delivery modelo Featured a pre-selected Package of Camera Ready Ads (Linos).
1 Jan 05: Improved delivery model, again!o All print ads made available for immediate download in PDF
format
Promo library usage is soaring!
209 print ad downloads in 1Q05.96 Universities/Student Branches
54 Sections/Councils
21 IEEE Pubs (staff)
11 Societies3 NonIEEE Publications
24 Other
The most popular print ad in 2004
Services for MD officers
What’s New @ IEEEThe American Society of Association Executives Gold Circle Award Winner First Place Electronic Newsletters/Bulletins
What’s New @ IEEE
A monthly link to IEEE.
Opt-in, at the desk, communication.
More than 150,000 subscriptions.
Retains the IEEE relationship with members, prospects and those who cannot, or choose not to, retain their membership for a time.
We surveyed readers in 2004 – they value it highly.
What’s New @ IEEE
Our commitment and editorial mix includes member benefit news in every issue of every title, except WN Libraries.
45 of our 1,134 unique stories in 2004 (not counting sidebars) were member benefit articles.
How can you use What’s New @IEEE in your MD efforts?o repurpose the articleso dig into the archives
www.ieee.org/whats-new/archive
What’s New @ IEEE
“What’s New is an excellent service from IEEE. Time and again I pick up some wonderful ‘pearls’ to share with friends and IEEE members…
“Your ability to focus on the key issues in the monthly crop of publications is commendable.”
Anthony Lobo, IEEE Bombay Section
What’s New @ IEEE
How can you help What’s New @IEEE?o Contribute story ideaso Tell us what we can do better
Managing Editor, What’s New@ IEEE:John Platt
IEEE Business Communications [email protected] 732.981.3449
Creative Services IEEE Marketing & Sales
Services for MD officers
Creative ServicesA fee-for-service program of IEEE Marketing and Sales
offering professional marketing communication services
Top ten reasons to get to know us
1 We know what you needOn time, on budget, high quality work
2 We've done it beforeHundreds of times!
3 We know IEEEFrom membership to identity standards to reaching your prospects
4 We're talentedThis is no time for humility, check out our work, ask about our awards
IEEE Creative Services Top Ten
5 We're experiencedAn IEEE marketing professional will handle your project from start to finish
6 We're cost effectiveOur prices are below market value, the IEEE experience comes free
7 We're mission drivenThe IEEE mission
IEEE Creative Services Top Ten
8 We listenTo your needs
9 We've got the resourcesTop talent, great business relationships, crackerjack interns, royalty-free image library and more!
10 With our colleagues throughout the staff, we're the answer to the question"How the heck do I do this?"
One more for the top ten…
Keep the business here, with IEEE.
It’s who we are, it’s what we do.
You know our work
Server InfrastructureServer Infrastructure
System Application Environment System Application Environment
Production Operations Production Operations
Network Network
Security Security
Staff Desktop Services Staff Desktop Services
IEEE Business Systems IEEE Business Systems
Electronic Products and Services Electronic Products and Services
More Than Meets the Eye…More Than Meets the Eye…
These are the componentsthat make IEEE electronic business possible
Integrated marketing communications
Best practice mix of
tools, techniques Award-winning
promotion, strong results
Local, national peer recognition
Or you may not?
ShopIEEE
Innovative Membership Promotions
…that work.
Society, journal and conference promotions
The Future ofIEEE Conference Proceedings…is Clear
<< toggle back
Our services…What can we create for you?
Multimedia Membership
promotion Conference
promotion Journal promotion Product promotion Brochures Web sites
Posters Exhibit displays Advertising Direct Mail Web graphics Marketing
communication Premiums
Take advantage of Creative Services
Use the promotion library. Use the What’s New archives. Run the “movie” at your next meeting. Get us involved in your next promotion. Let us know how we can help you.
See Lauren Hall at the exhibit today.
Get to know us.
Phone +1 732 562 7811Fax +1 732 465 6430Email [email protected] http://www.ieee.org/creativeservices
IEEE’s in house agency
