ESKIMI’

13+M

7+M

90% mobile

1 hour

6MB of traffic

1+M

0.8+M

CUSTOMER SEGMENTS

TOP 10% of Nigerian audience by disposable income use ESKIMI everyday.

25-34

18-24

0-17

35-44

45+

Users by Age Users by City

1 10.75 20.5 30.25 40

Lagos

Abuja

Ibadan

Benin-City

Abeokuta

Port Harcourt

Ilorin

Warri

Akure

Other

MEDIA IN AFRICA IS

MOBILE!90%81%

ESKIMI

7 hours

6.5 hours

Proposal is focused on growing Ramadan 2014 Fanclub

audience, engaging with users and growing brand

awareness.

There is a perfect space for brand to position itself as user-

friendly.

Ramadan is one of the most important observances for Eskimi

users, so they will look for a place where they can share prayers

and good deeds;

Users will be able to share prayers and invite friends to join the

club.

GOAL

RAMADAN CLUB

SPONSORSHIP

LAUNCH SPONSORED “RAMADAN” CLUB

- Fanclub will be reached by external link

m.eskimi.com/c/ramadanng

- Fanclub will be promoted inside Eskimi.

CASE STUDY

RAMADAN Fanclub has more

than 33’000 members.

Engagement with users is very

high, single post has more than1’500 comments and likes.