AutoUni Educational institution of the Volkswagen Grouparbeitgeber.nsf/res/PPP...

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AutoUniEducational institution of the Volkswagen Group

Transfer knowledge and skills in the core competences of the

Group Academy:

� Vocational training� Technical further

training� Interdisciplinary further

training� Leadership and

management training� Foreman training

Organize of knowledge transfer by experts:

� Vocational family training together with the specialist departments in the vocational family academies

Enable early access to future

knowledge:

� AutoUni and theInstitutes of the vocational families together with selected research organizations

Define development paths for

outstanding competence:

� HR development in the vocational families together with the home departments and HR personnel

The strength of the Group Academy:To combine all four approaches so as to ensure the growth of all players.

Volkswagen Group Academy

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Qualification within the Professional Families

Volkswagen Group Academy

Stand: 02.07.2014 3Abteilung: K-SE-6

Umbrella organization for all Group Academies coordinates training activities in the Group

Competence of the AutoUni

Based on innovative methods and formats the AutoUni provides access to relevant knowledge in cooperation with top level universities/institutions and experts worldwide.

Volkswagen Group

Knowledge generation

Knowledge transfer

Knowledge supply

Advisory Board

(Experts)

Departe-ment

Universities, technical colleges and research

establishments

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5

Organization of AutoUni

Event managementProfessional organization of the events

Learning StrategyConsulting, Tutoring, Quality Management

University CooperationInternationalization through cooperation with well-known universities

Cross-sectional support:

Institute for

Information Technology

Institute for

Labor and Personnel Manage-

ment

Institute for

AutomotiveEngineering

Institute for

Marketing and Sales

Institute for

Procure-ment

Institute forFinance

andControlling

Institute forProduction,

Logistics and

Compo-nents

Institute for

Communi-cation

Institute for

Quality

The 9 institutes of AutoUni secure the department specific transfer of academic knowledge.

International Offers for Qualification on Academic Level (2013 until now)

2013

Total Events 216

Presence at int. locations*

24

Total Participants(ca.)

9.000

Participants from int. locations (ca.)

500Puebla Shanghai

Uitenhage

Sant`AgataBolognese

KalugaAuburn Hills

Beijing

Sao Bernardo do Campo

Martorell

Palmela

Barcelona

Navarra Bratislava

Changchun

location of the event &Multiplicatormultiplicator only

location of the eventonly

Buenos Aires

Dublin

Osiecznica

Polkowice

Stockholm

London

Brüssel

Crewe

Mlada Boleslav

Salzburg

Poznań

Deutschland (various multiplikators and events)

**

**

**

**

**

**

**

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Online Phase

Cooperative study modules

� Exclusive extraction from a master program

� Only for internal experts with graduate degree

Top-Experts-Modules� current research findings

� innovative, foresighted

Conferences� Exchange between internal and

external experts

Lectures � Overview of knowledge1,5 hour

0,5 - 2 days

10 - 20 weeksCourses

� current practice knowledge� process know-how� group wide networking

AutoUni formats for Knowledge transfer

Length

In-d

epth

exp

ertis

e

Presence Phase

University cooperations at Volkswagen

AutoUni International

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University cooperation at Volkswagen Functions of the AutoUni unit University Cooperation

• Transparency regarding existing cooperations with universities and researc h institutions within the VW Group

• Intensive networking by all scientific multipliers throughout the VW Group

• Creation of synergy effects between:

• Divisions, brands and subsidiaries

• Research & teaching

• Academic cooperations and recruitment

• Development of standardized processes regarding the formation and implementation of scientific cooperations

• Development of a medium- and long-term roadmap for s cientific cooperations

University cooperation at Volkswagen worldwide (Examples)

Stanford University

MIT

Tongji University

ETH Zürich

Volkswagen Group:

More than 1500 cooperations at 220 universities

in 29 countries worldwide

TU DresdenRWTH Aachen

TU Braunschweig

University of Oxford

University of Parma

TU München

University of Stuttgart

Nelson Mandela Metropolitan

UniversityUniversity of Buenos Aires

University of Santa Catarina

Tsinghua UniversityTU Wien

TU Delft

University of Barcelona

KTH Stockholm

UPAEP

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Back-up

In consideration of the submission date the learning hours of the online learning phase can be individually adjusted with the supervisor.

Online learning phase

Classroom phase

Preparation for the presence phase

AutoUnicertificate

Online learning phase

Lecture, discussion, presentation and networking

Reinforcement through transfer task (individual/ in a team)

Dep

th

Duration

12 weeksmaximum

Up to 6 weeks Up to 6 weeks1,5 Days

approx. 10 learning hours



incl. small-group workand online-tests

AutoUni formats for Knowledge transfer: Corporate S tudy Module

Stand: 02.07.2014 Abteilung: K-SE-6 12

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Assignment Professional Families / Professional Fam ily Academies / Institutes AutoUni

Abteilung: K-SE-6Stand: 2/12/2015 13

Institutes of AutoUni Professional Family Academies

Labor and Personnel Management Personnel Management Academy

Information Technology IT-Academy

Automotive Engineering TE Academy planedProduct Academy

Procurement Procurement Academy

Marketing and Sales Sales AcademyFS Academy

Production, Logistics and Components Productions AcademyLogistics AcademyComponents Academy

Finance and Controlling Finance Academy

Communication Academy of Communications

Quality Management Academy Quality Management

The employees of the professional families learn wi th and from each other. The experts and top experts pass their knowledge to the employees while teaching at AutoUni‘s institutes.

Integration Professional Families / Professional Fa mily Academies / Institutes AutoUni

Abteilung: K-SE-6Stand: 2/12/2015 14

Production Academy Institute for Production, Logistics

and Components

Toolmaking

Planning

Pre Series Center (PSC)

Paint Shop

Panel, Body Production, Press Shop

Assembly

Industrial Engineering

Procurement Academy Institute for Procurement

Procurement

Components AcademyInstitute for Production, Logistics

and Components

Toolmaking

Foundry

Running Gear

Powertrain, Engine, Transmission

Seats

Plastic

Product Academy Institute for Automotive

Engineering

Product Management

IT-Academy Institute for Information

Technology

IT

Personnel Management Academy Institute for Labor and Personnel

Management

Personnel Management

Financial Services

Finance AcademyInstitute for Finance and

Controlling

Business Admin

Treasury

Academy of Communications Institute fo Communication

Communication

TE Academy (in foundation)Institute for Automotive

Engineering

Design

Development Concepts

Powertrain, Engine, Transmission

E-traction

Elektronics

Running Gear

Total Vehicle

Body Engineering

Sales Academy Institute for Marketing and Sales

Dealer Sales

Marketing

After Sales

Q-Academy Institute for Quality

Quality Assurance

Logistics Academy/Logistics CampusInstitute for Production,

Logistics and Components

Logistics

FS Academy Institute for Marketing and Sales

Financial Services

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Abteilung: K-SE-6Stand: 12.02.2015

Train the responsible persons

Train the responsible persons

Abteilung: K-SE-6Stand: 12.02.2015 16

Puebla

Shanghai

Hanover

Uitenhage

Crewe

Ingolstadt

Sant`AgataBolognese

Mlada Boleslav

Wolfsburg

Dresden

Zwickau

Kaluga

AuburnHills

Beijing

Sao Bernardo do Campo

Arazuri

Palmela

Barcelona

Stuttgart

GrazParis

PoznańPolkowice

Navarra Bratislava

Pamplona

Verona

SalzburgChangchu

n

Brunswick

Brüssel

Buenos Aires

Elements of Qualification:

• Training of the responsible persons at the locations: 2 months before program in Germany

• Enforcement KSM/Program in foreign country: international transport of knowledge

• Networking at the locations with universities and speakers

• International responsible persons as multiplicator at the locations

For a further expansion of AutoUni‘s products it‘s i mportant to qualify the local contacts.

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Scientific cooperation at Volkswagen




University cooperations at Volkswagen Functions of the AutoUni unit University Cooperations

• Transparency regarding existing cooperations with universities and researc h institutions within the VW Group

• Intensive networking by all scientific multipliers throughout the VW Group

• Creation of synergy effects between:

• Divisions, brands and subsidiaries

• Research & teaching

• Academic cooperations and recruitment

• Development of standardized processes regarding the formation and implementation of scientific cooperations

• Development of a medium- and long-term roadmap for s cientific cooperations

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University cooperations at Volkswagen worldwide (Examples)

Stanford University

MIT

Tongji University

ETH Zürich

Volkswagen Group:

More than 1500 cooperations at 220 universities

in 29 countries worldwide

TU DresdenRWTH Aachen

TU Braunschweig

University of Oxford

University of Parma

TU München

University of Stuttgart




Tsinghua UniversityTU Wien

TU Delft

University of Barcelona

KTH Stockholm

UPAEP


Scientific cooperation at Volkswagen „Las Américas“ (Examples)

Stanford University

MIT

Volkswagen Group „Las Américas“:

Around 90 cooperations at more than 35 universities




UPAEP

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University strategy committee of the Volkswagen Group




University strategy committee of the Volkswagen Gro up(existing and suggestions K-SE)

HSK China

University strategy committee (HSK) Volkswagen Group

HSK Audi HSK VW HSK SKODA…

Audi China

VW China

SKODAChina

HSK Brazil, Argentina, South Africa

Audi Brasil

VW do Brasil

VW South Africa

HSK Mexico

Audi Mexiko

VW de Mexico

HSK USA

VW Groupof America

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University strategy committee of the Volkswagen Gro up HSK China

• Tasks and aims

• Committee for the coordination of scientific cooperation of the company societies in the region

• Responsible for strategic decisions � providing overall strategic orientation of partnerships with local universities

• Increasing transparency with focus on research, recruitment and teaching support

• Use of synergies within the Group

• Continuity through regular meetings (takes place once a year)


Research partner AutoUni – selected projects

Relevant insights into research projects

AutoUni acts as a research partner for all locations and brands of Volkswagen due to an international networkin g of highly regarded universities, institutes and experts.

In cooperation with the departments AutoUni identifies relevant research questions and fields .

Not only problems are being identified and application-oriented solved but also concepts and action alternatives are being developed.

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Approach (2014)− Online survey – 92 questions themed in 16 topics− Within the Group: selected organizational units (OUs) in

development, production and sales (7 international plants), in parallel to Stimmungsbarometer 2014, ca. 9,500 employees

Current Status− Survey in process, preliminary descriptive results are expected in July 2014

Stand: 12.02.2015

Research Questions� How does employer attractiveness influence motivation and performance?� What are results/effects of changes in the evaluation of employer attractiveness since 2011?� Is the model applicable to other companies, industries, countries as well?

Project coordinator: C. Markert Duration: 2013 – 2015 Coordinator IFAP: Prof. Dr. U. Götzen

Background− Strategic goal (Strategy `mach 2018`): “Top Employer”− A scientific model was developed as the basis for the corporate personnel strategy− Empirical confirmation of the model through a first survey in 2011− Advancement of the model through the survey in 2014

Institute for Labor and Personnel Management – Empir ical Evaluations “Employer Engagement Survey”

Abteilung: K-SE-6 25

Background− Introduction of monetary and non-monetary performance incentives affects acceptance

and motivation for the varying plants differently− Differences in acceptance and motivation are partly explained by organizational factors

as well as by cultural context factors

Stand: 12.02.2015

Course of Action− Case studies at VW-plants in Germany, Russia and Slovakia; comparative case studies in additional companies− Method: guided interviews with managers, employee representatives, foremen, team representatives, workers;

complemented by a survey and a participant observation (depending on the plant)

Research Questions� How is performance understood within the different cultural contexts?� How do monetary incentives affect motivation in different cultures?� Which factors influence the effectiveness of performance incentive systems in the long run?

Project coordinator: Dr. M. Krzywdzinski, WZB Duration: 09/2012 – 11/2015 Coordinator IFAP: Dr. K. Stegemann

First Results− The organizational context strongly influences the effects of performance evaluation and performance bonus− Effects of cultural context factors become apparent with regard to the assumption of responsibility, compliance and

the level of trust

Institute for Labor and Personnel Management – Empir ical Evaluations“An International Comparison of Performance Policie s and Career Systems“

Abteilung: K-SE-6 26

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Personnel Strategies and Production System of Autom obile Manufacturers in the BRIC Countries – Institute for Labor and Pers onnel Management

Research topic:• What are the critical differences of the conditions for

personnel management in the BRIC-countries?

• How do the automobile manufacturers deal with these conditions in regard to the particularities of their production systems?

• Which possibilities and limits of the standardization of the personnel systems exist in face of the various national conditions?

Involved parties: • AutoUni, Berlin Social Science Center

Research design:• Secondary and field research (qualitative surveys)

Status:• Extensive comparative study, which was discussed on all locations and across the group

• Results were presented in a series of lectures at AutoUni for group members, in particular from the professional family Personnel Management, with big and positive response


Urban Mobility in India

Research topic:• Indian Culture and Mobility

• Mobility and Safety of Women

• Mobility of Disabled Persons

• Slum Mobility

Involved parties: • AutoUni, Volkswagen India (VW IPL), Future Affairs (K-EFZ),

Fergusson University Pune

Research design:• Desk Research & Field Research (qualitative surveys)

Status:• Extensive study and analysis of 532 interviews (based on SPSS)

• Transfer workshop to compile ideas for VW IPL

• Embedding of the results to colleagues, who are working with the Indian Market

• Planed: Present the results in form of a lecture at AutoUni

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Multiplicators of AutoUni


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3

At the moment there are 27 Multiplicators acting as liaisons with AutoUni for the different brands. They have

been expanding information about the AutoUni offerings for many years. With their assistance AutoUni

can identify the demand for further qualifications and develop new training courses for the various

international locations.

2 2 Brand/Subsidiary

Multiplicator

DepartmentInstitutes

Coordinator

Cooperation of AutoUni with its Multiplicators and o ther Contact PersonsFormer concept including Multiplicator Meetings

1 Demand Identification / Communication of the Offerings

2 Identification of Contacts

3 Operative Implementation

One central element is the Multiplicator Meeting which has taken place yearly since 2007. Topics are:

• Presentation of AutoUni offerings and inner working processes

• Networking and information exchange

• Development of new projects (2012: 37 projects / 2013: 47 projects)

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3

1


22

• Identification of Contacts• Request of Running Activities

Coordinator ↔ Multiplicator• Information about AutoUni Offerings• Conveying of Contacts• Main Contact of AutoUni for Multiplicators• Collaboration Survey (2013)• Multiplicator Webpage • Multiplicator Manual (Multiplicator guidelines)

Institute ↔ DepartmentOperative Conduction of the Teaching Events

Subject-specific Topics

Professional Family

Academy

Integration into CDC Meetings• Fundamental Information about AutoUni

• Initiation of Cooperation (Teaching / Research)

Fundamental Information and

ContactsCDC

Demand Identification and Conception of Teaching Events in the Professional Family Academies

Optimization / Innovation

Multiplicator

Department

Brand/Subsidiary

Institutes

Coordinator

Cooperation of AutoUni with its Multiplicators and o ther Contact PersonsNew Concept with Integration into CDC Meetings

Back Up


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Program „ Technology and Innovation Management“ Institute for Automotive Engineering


Content : Basic Issues of Innovation, Technological Capability, Strategic Marketing and Innovation, Sources of Innovation, Corporate Entrepreneurship and Innovation

Target group : Engineering, Product Management, FG- and SET-speakers, Management

Location : Sao Bernardo do Campo, 25 participants

Duration : 150 h, once a year, first run 2010

Program sequence:

Online phase

1 weekFace-to-

face phase

Tutorial phase

Program „ Powertrain SAM“ Institute for Automotive Engineering


Content : Trends Powertrain, Engineering Techniques, Engine Production

Target group : Engineering, Product Management, QA, FG- and SET-speakers, PH, PSC


Duration : 180 h, once a year, first run 2010

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Program „ Whole Vehicle SAM“ - Institute for Automotive Engine ering


Content : Customer Demands, Testing, Engineering Sign Off

Target group : Engineering, Product Management, QA, FG- and SET-speakers, PH, PSC


Duration : 180 h, once a year, first run November 2012, next April 2014


The AutoUni offers the conference „stable productio n“ internationally.

Conference „stable production“ - Institute for Production, Logistics and Components

Content : The stable production requires the observance of an early set assembly sequence which gets passed to the suppliers immediately. Capital bonds, storage areas and the handling scope can get reduced. For a successful implementation it is essential that all parties match up on each other. In several factories the stable production is reality.

Target Group: Participants from local brands, suppliers and universities

Location: Hannover, Pamplona (2012), Martorell (2013), 2014 in Mladá Boleslav

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AutoUni International Offerings

KalugaIFRS kompakt/compactOctober 201024 participants

CreweIFRS compactMarch 201113 participants

SalzburgIFRS kompaktSeptember 2012, 22 participantsIFRS kompakt/compactApril 2013, 18/19 participantsIFRS kompaktSeptember 2013, 18 participantsOctober 2013, 17 participantsMarch 2014, 11 participants

PueblaIFRS compactMay 201023 participants

Sao PauloIFRS compactJune 20122 x 15 participants

PekingIFRS compactSeptember 2011 17 participantsSeptember 201116 participantsSeptember 201225 participants

WolfsburgIFRS kompaktOctober 2008, 23 participantsJune 2009, 14 participantsJune 2010, 24 participantsOctober 2010, 13 participantsJune 2011, 22 participantsJune 2012, 19 participantsJune 2013, 25 participantsJune 2014, planed

MartorellIFRS compactMay 200914 participants Sant'Agata

BologneseIFRS compactMay 201318 participants

Cooperative Study Module „IFRS kompakt/compact“ Institute for Finance and Controlling


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Cooperative Study Module „IFRS kompakt/compact“ Institute for Finance and Controlling


Content : Overview of IFRS: Relevant standards, institutional and conceptual bases, scales of values, accounting treatment and presentation of certain individual balance sheet items, profit concept, structuring of the profit and loss account, changes in methodology, cash flow statement.

Target Group: Staff particularly from finance and accounting

Duration: Two-day event, update per year

Sequence: Blended learning (e-learning platform “Bildungsportal”):

• Virtual module start, scripts and tests in the online learning phases• Transfer phase

Speaker: Prof. Dr. Thorsten Sellhorn, MBA, Chair of External Accounting, WHU - Otto-Beisheim School of Management, Vallendar, Germany


AutoUni program „vehicle production“ international:Currently local versions of the program are planned in Brazil and Mexico (2015).

Program „vehicle production“ Institute for Production, Logistics and Components

Content : The program vehicle production gives further insights in the production system of the Volkswagen group. Internal and external speakers (local and from Germany) mediate theorganization, the process and the strategy of vehicle production on the example of several factories and their integration in the Volkswagen group.

Sequence : Blended Learning• Kick-Off• 3 classroom phases and online learning

Duration : 180 h

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Video transmissions Institute for procurement


Topics

• Procurement controlling (14th of January 2014)

• Sustainability in supplier relationships (20th of March 2014)

• Modularization of procurement (middle of 2014)

• Risk management of procurement (middle of 2014)

The institute for procurement transmits different l ectures via video to Puebla – this is also possible for other location.


Research partner AutoUni – selected projects

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Aims of University Cooperation at Volkswagen

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Recruitment

Knowledge Transfer• Gaining knowledge through research

cooperation• Training of employees

• Recruitment of graduates• Recruitment of new employees through

research cooperation

„The Volkswagen Group cooperates already today with over 280 universities and research institutes – upward trend. With that we set a sign for the shoulder-to-shoulder-stance of science and economy for the solution of the great issues of the future – from the mobility, the energy supply to the working environment of tomorrow.“

Prof. Dr. Martin Winterkorn in occasion of the general meeting of May 13, 2014

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