Autonomous Agency Employee Handbook
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Transcript of Autonomous Agency Employee Handbook
| your digital agency
EMPLOYEE HANDBOOK
WELCOME TO
What you just got yourself into.
Welcome to +autonomous.
New chapters in life and other overused
metaphors aside, you’ve just stepped
into something… different. You’ve just left
the world of tradition and safety behind.
You’ve just entered a digital agency that’s
young, but with the experience of some
of the largest global agencies and clients
under its belt. No pressure.
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
What is +autonomous?
Autonomy is something we prize and cherish
here. Chances are you’re here because we see it
in you. So what does it mean to be autonomous?
Well for starters, it means you’re self-directed.
We won’t micro-manage you because we trust
you to have the professionalism and experience
to know the rules—and to break them when
necessary. We’ll give you the freedom to take
projects in new and interesting directions that
will earn you recognition and give you that
warm, fuzzy feeling inside. Everyone’s happy.
Especially our clients.
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
What’s with the + ?
Like our clients, we all have our own unique
cultures and habits. And while being unique
is great, we believe that to be autonomous
is to be something more. To add autonomy
to the skills and abilities you already have
is to uncover your full potential. Besides,
the possibilities and rewards for daring to
take initiative are so much more exciting
than just floating along, don’t you think?
Here, you can accomplish anything you
set your mind to. We’ll do our best to help.
You + autonomous = ?
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
The French philosopher Voltaire once said “With great power comes
great responsibility” (or you might have heard it from that Spider-
man movie). Sometimes, independence is a gift. Sometimes, it’s a
necessity. Here, it’s both. We’ll provide you with structure, a safe
haven to take risks, and yummy snacks and caffeine, but what you
do with that freedom and candy is up to you.
How is this going to be a little different?
Freethinking is at the foundation of the creative work that we do;
we love it because it’s an opportunity to innovate and end up
somewhere new.
Oh, and “work” has a different meaning at +autonomous. Work here
is exciting. It’s new. We want work to be something you can be proud
of. We want work to be a source of inspiration. After all, if you’re
giving up your time for money, it might as well be a fun and inspiring
learning experience.
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
Living in the Digital Age
Twitter. Tumblr. LinkedIn. Mobile.
With platforms and applications being developed and improved
every hour, advertising has changed. Our audiences no longer lean
back and passively absorb TV commercials; they now lean forward
to take in information and entertainment that they want. They have a
say in what content they want to consume, and if they don’t like what
they see, they can click away. If you think throwing ads at consumers
is still the best way to increase sales, we’re going to have a problem.
But if you want to spark conversations amongst your audience and
create content that they just can’t click away from, you’re in the right
place.
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
Rules of Engagement
+ Being honest and open can be tough, we know. We can’t count
how many times we’ve had to say, “Yes, that shirt looks great on
you” either, but there’s no room for bruised egos here. All ideas
are valuable, because no matter how silly they may sound in your
head, you never know if they can lead to something amazing. So
contribute and feel free to disagree if you think you’ve got a point
(it’s not arguing, it’s passionate discussion). But be willing to ‘fess up
if you’ve made a mistake because that takes courage and we respect
that just as much as you being right. But of course these discussions
aren’t productive unless you listen too. Yes, we can tell when your
eyes glaze over.
+ If we’ve brought you on board, it means we believe in you, so don’t
hold back. Because unless you are well versed in sign language, silence
kills creativity and collaboration. An unwillingness to compromise and
be honest will do that too. In advertising, as in a few other fields (law for
instance), telling the truth is risky, but it’s our greatest asset—so use it.
Oh yes and we encourage “passionate discussion,” but please recognize
that beyond a certain decibel level it just becomes angry conflict.
WHAT MAKES GREAT WORK
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
Teamwork.
While it’s easy to get sucked into the glamour of doing it on your
own, we believe that the truly best work has always come from a
collaboration of minds. There’s a place for ego, and it’s on the other
side of our agency’s doors. The difference that another person’s
perspective makes could be all it takes to go from a “Hmm that’s
pretty good” to a “… I think we just made something special.” Oh,
and another brain will come in handy on days when you feel like you
left yours at home.
“Talent wins games, but teamwork and intelligence wins
championships.” – Michael Jordan
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]
So now, you know what we’re about. We hope you share our respect
for teamwork, the wonderful opportunity to be creative here in the
digital world, and most importantly, the power of autonomy.
Let’s get started and create something amazing, shall we?
700 - 402 West Pender Street, Vancouver, BC V6B 1T6 • 604.568.1125 • [email protected]