Automotive User Interface Design: Innovative UI design in a slow moving industry ... I mean...
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Transcript of Automotive User Interface Design: Innovative UI design in a slow moving industry ... I mean...
Automotive User Interface Design
High-Tech UI design in a slow moving industry
Mark PalmerVice President, Human Centered DesignLextant
Russell J. Branaghan, Ph.D.Associate Professor, Human Systems Engineering Arizona State UniversityScientific Advisor, Research Collective
Steve SimulaSenior Director, User Experience DesignLextant
Mark DuerDesign Researcher, User Experience Design Ford Motor Company
Our goal for today …
• Introduce you to the state of UX in cars
• Discuss specific challenges designing car interfaces
• Share our vision of how interfaces should be designed
Big ideas to take away …
• Technology changes a lot fast than people evolve
• Interface technology changes faster than cars
• Great interface design requires prioritized user needs
• Physical controls work best in cars
BENCHMARK
“Design should be like a good English butler … they're there for you when you need them, but in the background at all
other times.” - Dieter Rams
Driving is the experience!
BENCHMARK
They’re just too fast …
Moments
Yesterday Today Tomorrow
Yesterday Today Tomorrow
Consumer
Technology
Hub
Sanctuary
Experience
Experience
Consumer
Vehicle
If you watched a move about a guy who wanted a Volvo and worked for years to get it, you
wouldn’t cry at the end when he drove off the lot, testing the windshield wipers. You wouldn’t tell your friends you saw a beautiful movie or go
home and put a record on to thing about the story you had seen.
The truth is, you wouldn’t remember that movie a week later, except you’d feel robbed and want
your money back.
Nobody cries at the end of a movie about a guy who wants a Volvo.
But we spend years actually living those stories, and expect our lives to be meaningful.
The truth is, if what we choose to do with our lives won’t make a story meaningful, it won’t
make a life meaningful either.
“Many of us have the sensation we are standing two inches away from a huge screen; and it’s noisy and
crowded and its changing with every second.
That screen is our lives.
And it’s only by stepping back, and then further back and holding still that we can begin to see what the
canvas means, and to catch the larger picture.
So in the age of acceleration, nothing can be more exhilarating than going slow.
And in an age of distraction nothing is more luxurious than paying attention.
And in an age of constant movement, nothing is so urgent as sitting still.
So you can go on your next vacation (destination) to Paris, Hawaii, New Orleans (Text, Tweet, Make A Phone
Call, Surf the Internet) I bet you’ll have a wonderful time.
But, if you want to come back home alive, full of fresh hope and in love with the world, I think you might want
to try considering going nowhere.”
There is no such thing as the creative type.As if creative people can just show up and make stuff
up. As if it were that easy.I think people need to be reminded that creativity is a
verb;a very time consuming verb.
It’s about taking an idea in your headand transforming it into something real.
And that is always going to be a long and difficult process.
If you are doing it right, it is going to feel like work.
Automotive Design Challenges• Development cycles - automotive vs.
phones• Many departments working together (not!)• Apple CarPlay and Android Auto
Long Development Cycles
2007 2014
Engineers vs. Designers vs. Researchers
Evolution of Apple CarPlay & Android Auto
https://techpinions.com/the-evolution-of-carplay/38762
“In this great future you can’t forget your past.”
- Bob Marley
Millions of Years agoPast
Present1234
AustralopithecusWalked upright
4 million years ago
Homo HabilisStone tools
2 million years ago
Homo Erectus - Fire1.8 million years ago
Homos SapiensBuried Dead
300, 000 years ago
http://en.paperblog.com/did-australopithecus-make-stone-tools-392748/
http://www.odec.ca/projects/2011/yuyuya/page7.html
http://tylerprestonsocials7.weebly.com/home-erectus.html
http://joycekim121.weebly.com/611-hunter-gatherer-society-and-the-development-of-tools-and-the-use-of-fire.htmlhttp://www.consumerreports.org/cro/magazine/2015/04/infotainment-systems/index.htm
Multiple resources theory
http://www.ise.ncsu.edu/nsf_itr/794B/papers/Wickens_2008_HF_MRT.pdf
Automotive User Interface Design
High-Tech UI design in a slow moving industry