AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units...

AUTOMOTIVE SOLUTIONSNew auto sales are expected to jump 6.6% this

year and will reach 16.2M units by 2015

AUTOMOTIVE INTENDERS

2014 DIGITAL EXTENSION ALLOCATION

PROFILE

• 62% of new vehicle registrations are A50+

• Older consumers are buying more cars as boomers try to retain their youth

• 56% of consumers who visit automotive sites are A35-64

HABITS • 1 in 3 consumers who visited a dealer site purchased a

vehicle

• 3 in 5 will abandon a brand because of a poor online experience

• 63% watched online videos as a part of the purchase experience

• 81% decide on a vehicle within 3 months

TRENDS

• Brand loyalty in the auto industry is about 48%, ie., half of any OEM’s consumer base will defect to another brand

• Millennials are driving less (about 23% fewer miles) and opting for alternative methods of getting around

• 41 new vehicle launches are set for 2014, meaning more options for consumers

• Consumers will now use 18+ digital sources (social media, manufacturer sites, auto content sites, mobile apps) before even getting to the dealership

Mobile48%

Desktop31%

Video21%

*Local auto dealers in the US are diversifying their digital marketing budgets to stay in front of a multi-screen audience.

*Leading the growth in Tier 3 digital marketing budgets is mobile – which has experienced a threefold increase from the first 6 months of 2013 compared to the same time period this year!

AUTOMOTIVE TARGETING OPTIONS

All campaigns are inclusive of [O&O placement here]

BASE MODEL

SPEND PER MONTH:

$XXXX (at least $800*)

STANDARD FEATURES:

• [INSERT O&O SITE PLACEMENTS]

• Choice of one tactic (see above)

• Retargeting to your site visitors across desktop sites.

LOADED

SPEND PER MONTH:

$XXXX (at least $1,500*)

STANDARD FEATURES:


• Choice of two tactics (see above)


PREMIUM

SPEND PER MONTH:


STANDARD FEATURES:


• Choice of three tactics (see above)


RETARGETINGReach users who have

already visited the advertiser’s site.

ADVANCED AUDIENCETargeting based on 3rd party

data.

MOBILEReach users on mobile apps

and sites.

CATEGORY Reach users on a mini

network of national and local sites.

TOPICTargeting based on site level

and article level content.

PRE-ROLL VIDEOReach users across video

content.

EXTENDED REACH (RON)Maximize reach across a

wide variety of sites.

300X600High impact ad unit, aka Monster Ad or Tall Block.

TABLETReach users on tablet apps

and sites.

LUXURY

SPEND PER MONTH:


STANDARD FEATURES:


• Choice of four tactics (see above)


*PLEASE READ AND DELETE: Monthly spend indicated covers Centro minimums only. If including your own inventory in the packages please increase the monthly spend accordingly.

ENTERTAINMENT SOLUTIONS

ENTERTAINMENT INTENDERS

ENTERTAINMENT DIGITAL AD SPENDING

CONSIDERATION & RESEARCH

• The majority spend 2 weeks researching before making a purchase

• 64% say the internet is the main source for live entertainment information

• 79% use smartphones to look up live event information at the beginning of their research

• If people had been aware that an event was happening in their area, 30% would have purchased tickets

• Top 4 ways smartphones are being used in event research:

• Search Engines• Social Networking • Ticket Sites• Online Video

TRENDS

• 36% of people use their desktop to purchase tickets for live entertainment shows and 41% use their mobile (phone and tablet) devices

• When downloading entertainment content, 39% of users use their mobile phones

• Regardless of venue type, adults 18-34 are more likely than older adults to have attended a live event in the last 12 months

• 66% of people attending a live event engage in online activities during the event

2012 2013 2014 2015 2016 2017 2018

Spen

ding

in b

illio

n U

.S. d

olla

rs

3.5 4.235.15

6.096.94

7.698.54

This timeline shows media and entertainment industry digital advertising spending in the US from 2012 and 2013, as well as a forecast until 2018. eMarketer projected that the media and entertainment industry will spend 8.54 billion U.S. dollars on digital advertising in 2018.

ENTERTAINMENT TARGETING OPTIONS

GENERAL ADMISSION

SPEND PER MONTH:


STANDARD FEATURES:




FLOOR SEATS

SPEND PER MONTH:


STANDARD FEATURES:




FRONT ROW

SPEND PER MONTH: $XXXX (at least $2,000*)

STANDARD FEATURES:




VIP

SPEND PER MONTH:


STANDARD FEATURES:








data.


and sites.






content.





and sites.


DIGITAL AUDIENCE SOLUTIONSThis year US adults will spend 5 hours and 46 minutes a day with Digital

Media

DIGITAL CONSUMPTION

THE [INSERT MARKET] CONSUMER

TRENDS

• Over 80% of American households have internet access – more than DOUBLE the number with internet access in 2000

• 49% of a consumer’s time spent online is on a mobile device

• 86% of mobile phone time is spent on apps

2014 TIME SPENT WITH MAJOR MEDIA

XXX Million XX%ONLINE CONSUMERS

IN OUR MARKET

[INSERT YOUR SITE] ALONE HELPS YOU TO REACH

OF THEM

WITH [INSERT

PROGRAMNAME]

WECAN

THE REST

DIGITAL TARGETING OPTIONS

TIER 1

SPEND PER MONTH:


STANDARD FEATURES:




TIER 2

SPEND PER MONTH:


STANDARD FEATURES:




TIER 3

SPEND PER MONTH:


STANDARD FEATURES:




TIER 4

SPEND PER MONTH:


STANDARD FEATURES:








data.


and sites.






content.





and sites.


HEALTHCARE SOLUTIONSeMarketer predicts that the US healthcare and pharmaceutical industry will

spend $1.41 billion on paid digital media in 2014.

HEALTHCARE AD SPENDING

MOBILE OPPORTUNITY

TRENDS

• 56% of total ad spend will go toward direct response advertising with the remaining 44% will go toward branding-focused campaigns

• 12 million people are expected to buy insurance through healthcare exchanges in 2014

• US healthcare and pharmaceutical ad spend will reach $2.22 billion by 2018

26.5% of total healthcare and pharmaceutical ad spend will go toward mobile. With a continued emphasis on direct response for this industry, we expect this number to continue to rise.

HEALTHCARE TARGETING OPTIONS





data.


and sites.






content.





and sites.

ACCEPTABLE

SPEND PER MONTH:


STANDARD FEATURES:




TRAINING

SPEND PER MONTH:


STANDARD FEATURES:




FIT

SPEND PER MONTH: $XXXX (at least $2,000*)

STANDARD FEATURES:




ATHLETE

SPEND PER MONTH:


STANDARD FEATURES:



• Retargeting to your site visitors across desktop sites. *PLEASE READ AND DELETE: Monthly spend indicated covers Centro minimums only. If

including your own inventory in the packages please increase the monthly spend accordingly.

REAL ESTATE SOLUTIONS90% of home buyers shopped online during their home buying process

REAL ESTATE INTENDERS

A CASE FOR RETARGETING

PROFILE

• The typical home buyer was 42 years old, while the typical first-time buyer was 31 and the typical repeat buyer was 52

• The 2012 median HHI of home buyers was $83,300

• 66% of recent home buyers were married couples

• The typical home buyer searched for 12 weeks

TRENDS

• For 42% of home buyers, the first step in the home-buying process was looking online for properties and 14% first looked online for information about the home buying process

• 51% of new home shoppers use their mobile devices to read general home information

• When researching new homes in their current residence, 77% of consumers will use their mobile device

• 36% of new home shoppers use mobile and TV at the same time

While 24% of new home shoppers take action on a real estate site the same day they began their research, the majority will conduct research for 60-120 days prior to taking action.

Additionally, 78% of new home shoppers visit 3+ sites prior to taking action on a real estate site

REAL ESTATE TARGETING OPTIONS





data.


and sites.






content.





and sites.

STUDIO

SPEND PER MONTH:


STANDARD FEATURES:




TOWNHOUSE

SPEND PER MONTH:


STANDARD FEATURES:




SINGLE FAMILY

SPEND PER MONTH:


STANDARD FEATURES:




MANSION

SPEND PER MONTH:


STANDARD FEATURES:





RETAIL SOLUTIONSThe US retail industry’s advertising spending on paid digital media will

reach $11 billion in 2014 and rise to $17.4 billion by 2018.

ONLINE SHOPPERS

RETAIL MOBILE CLICKERS

THE OPPORTUNITY

• eMarketer estimates 120 million US consumers use their smartphones & tablets while shopping, browsing for new deals, research and buying products

• Retail continues to spend more than any other US industry digitally

• The US retail industry’s advertising spend represents a 12.8% compound annual growth rate between 2013 and 2018

TRENDS

• 42% of consumers chose finding a better price online as their reason for purchasing online after shopping in a store.

• En route to the store, 70% of smartphone shoppers use a store locator to plain their shopping trip

• 19% of consumers leave a store and look for lower prices online

One-third of tablet owners and nearly a quarter of smartphone owners were most likely to click on ads that were locally relevant.

For retailers using mobile, the “consideration” phase of the traditional funnel model is best expressed as engagement: consumers interacting with retailers.

Source: eMarketer

RETAIL TARGETING OPTIONS

BUDGET SHOPPER

SPEND PER MONTH:


STANDARD FEATURES:




COUPON CLIPPER

SPEND PER MONTH:


STANDARD FEATURES:




OCCASIONAL SPLURGE

SPEND PER MONTH:


STANDARD FEATURES:




SHOPPING SPREE

SPEND PER MONTH:


STANDARD FEATURES:








data.


and sites.






content.





and sites.


EDUCATION SOLUTIONS

EDUCATION INTENDERS

A CASE FOR RETARGETING

Sources: Noel Levitz Research, Think Education by Google, Compete

TRENDS

• 8 out of 10 students apply online.

• 1 in 4 education researchers never look to sources outside the web.

• Learners are adopting a 3-screen approach when conducting research online and using desktop, smartphones and tablets.

• 2 out of 3 researchers use video to understand specific features of a school.

• 62% of prospective students who use video as part of their research will access YouTube as a source.

72% of education researchers arrive to the brand website at least 2 weeks prior to conversion.

The U.S Department of Education projects a enrollment growth rate of 13.9% from 2012-2022.

PROFILE

• 90% of High School Seniors and 80% of parents have access to a mobile device. 71% and 45% have looked at college websites on their mobile devices respectively.

• 9 in 10 of education researchers do not know which school they want to attend as they initiate their journey.

• Many factors are considered with applying to a higher education institution including: affordability, location, flexible learning, and reputation.

EDUCATION TARGETING OPTIONS





data.


and sites.






content.





and sites.

ELEMENTARY

SPEND PER MONTH:


STANDARD FEATURES:




SECONDARY

SPEND PER MONTH:


STANDARD FEATURES:




COLLEGE

SPEND PER MONTH:


STANDARD FEATURES:




MASTERS

SPEND PER MONTH:


STANDARD FEATURES:





AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units...

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Transcript of AUTOMOTIVE SOLUTIONS New auto sales are expected to jump 6.6% this year and will reach 16.2M units...