Automotive Chat Software Presentation
33
Are You Chatting??? Are You Chatting??? Chat your Way to Automotive Sales
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date post
12-Sep-2014 -
Category
Automotive
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1.075 -
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description
Helping dealership engage more online visiting using chat software or managed chat services. Learn what works when dealing with shoppers on your dealership website.
Transcript of Automotive Chat Software Presentation
Are You Chatting???Are You Chatting???Chat your Way to Automotive Sales
The ShiftThe Shift
Informational to Conversational
Why Chat?Why Chat?
Solved a Problem
12,000 Unique Visitors
300 Leads
11,700 Missed Opportunities
AgendaAgenda
Connecting with Site Visitors
Modifying your Sales System
Increase your Site Conversion
Connecting With Site Connecting With Site VisitorsVisitors
Connecting With Site Connecting With Site VisitorsVisitors
Proactive Engagement
Passive Engagement
Connecting With Site Connecting With Site VisitorsVisitors
Right Messaging Right Time
Connecting With Site Connecting With Site VisitorsVisitors
5 Second Rule
Connecting With Site Connecting With Site VisitorsVisitors
I don’t mean to interrupt
Would you like assistance with that
We have additional information on that vehicle if you would like it
Are you looking for new or pre-owned?
Connecting With Site Connecting With Site VisitorsVisitors
Imbedding the Keywords into the Offer
Only Way to Establish SEM ROI
Connecting With Site Connecting With Site VisitorsVisitors
High Probability Pages
Alert System
Connecting With Site Connecting With Site VisitorsVisitors
Fixing Holes in Your Site Process
Modify Your Sales SystemModify Your Sales System
Modify Your Sales SystemModify Your Sales System
Dedicated Staff
100 Words Per Minute
Modify Your Sales SystemModify Your Sales System
Steering the conversation
Two Option Sales Approach
Modify Your Sales SystemModify Your Sales System
Transition from Chat to Phone
Increase Your Site Increase Your Site ConversionConversion
Increase Your Site Increase Your Site ConversionConversion
Repeat Site Visitors
Trend Spotting with Chat
Chat to Sales Metrics
Four Step Conversion Four Step Conversion ProcessProcess
Establish Rapport
Steer the Conversation
Give options
Provide Information
Management OversightManagement Oversight
Chat Reviews
Process Improvements
Real-Time Chat Monitoring with Whisper
Conversational Adjustment
Repeat Site VisitorsRepeat Site Visitors
Relational Management
Trend Spotting in Chat Trend Spotting in Chat SessionsSessions
Keywords
Click Paths
Chat to Sales MetricsChat to Sales Metrics
3-4% Website Visitors Engage in a Conversation
75%-90% 3 Point Data Capture Full Name Email Phone
Extended Data Product of Interest Trade Information
Processing DataProcessing Data
Real Time Data Capture
Process and Act
Prospect Next StepProspect Next Step
Chat to Email
Chat to Phone
Chat to Appointment
Service / PartsService / Parts
Book Service Online
Provide Service / Parts Information
Improved CSI
Typical Dealership Typical Dealership BreakdownBreakdown
3000 Unique Visitors
30-50 Leads Per Month
2950 Anonymous Opportunities
85-115 Chat Per Month 3%-4%
72-96 Additional Leads 80%
The FutureThe Future
Mobile Phone Chat
The FutureThe Future
Extended Data Lead Scoring FICO Scores
The FutureThe Future
Combining Chat with Video
DMS IntegrationDMS Integration
Real Time One to One Experience
Advanced ROI Reporting
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