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Automatically Turn Top Performing Products into Facebook ...Automatically Turn Top Performing...
Transcript of Automatically Turn Top Performing Products into Facebook ...Automatically Turn Top Performing...
Automatically Turn Top Performing Products into Facebook Ads with Kenshoo Demand-Driven CampaignsTM
COLOR: blue
BRAND: Tennis Pro
PRODUCT: tennis racket
PRICE: $18.99
AVAILABLE: 14
tennismerchant.com$14.99
tennis merchant.com$21.99
tennis merchant.com$18.99
Products from my feed
My top-performing products in Kenshoo Search
The Old Way (Manual) The Kenshoo Way (Automated)
• Analyze sales performance data from backend systems
• Select top products to advertise
• Gather product info, images, prices, landing pages, etc.
• Create ad copies, polish assets, create tracking URLs
• Leverage trend signals from inventory systems Likes, loves, shares, wishlists, sales volume, etc.
• Identify performance triggers from SEM and PLA campaigns CVR, ROI, click volume, etc.
• Dynamic ad copy and audience targeting templates
• Go!
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Kenshoo Universal Platform
Purchases and Revenue
Product Page Views
Facebook Ads
Merchant Inventory Feed
Product Listing Ads
Google Search
Kenshoo Ad Wizard
© 2015 Kenshoo, Ltd. All Rights Reserved [email protected] | Kenshoo.cn.com
SOCIAL
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Kenshoo Demand-Driven CampaignsEnabling Evergreen Product Ads on Facebook and Cross-Channel Budget Optimization
Create Demand-Driven Campaign Customize Ads with Dynamic Attributes Reach New and Existing Customers with Lookalike and Custom Audiences
Results from Demand-Driven Campaigns (DDC) for Leading Retailer
vs. non-DDC benchmarks
62% 23%62%
41%4x45%
HIGHER CTR
LOWER CPA
LOWER CPC
HIGHER ROI
HIGHER CVR
TIME SAVINGS
© 2015 Kenshoo, Ltd. All Rights Reserved [email protected] | Kenshoo.cn.com