Automated

Service Provisioning

Dan Kusner – SE, APAC

Proprietary and Confidential

Agenda

� What is Automated Service Provisioning ?

� Why Automate ?

� Case study with Automated Service Provisioning

What is Automated

Service Provisioning ?

Proprietary and Confidential

OSS/BSS Architecture

Billing Service AssuranceService FulfillmentCustomer CareBilling

Network Management Systems

Service Delivery Platforms

Service Management

Probe Systems

Fault & Event

Activation Performance

Mediation

Rating & Pricing

CRM

Middleware

Eng Tools

Content

Management

Charging

Device Management

Telecom Apps

Server

Fraud & RA

Workforce Automation

Partner & Interconnect

Subscriber

Management

NRM / Inventory

Order Management

MobileResidential

Broadband

Business Data

ServicesPSTN

Customer Interaction

Billing Service AssuranceService FulfillmentCustomer CareBilling

Network Management Systems

Service Delivery Platforms

Service Management

Probe Systems

Fault & Event

Activation Performance

Mediation

Rating & Pricing

CRM

Middleware

Eng Tools

Content

Management

Charging

Device Management

Telecom Apps

Server

Fraud & RA

Workforce Automation

Partner & Interconnect

Subscriber

Management

NRM / Inventory

Order Management

MobileResidential

Broadband

Business Data

ServicesPSTN

Customer Interaction

Proprietary and Confidential

Service Fulfillment (Next-gen)

Network

Order

Management

Inventory / NRM

Activation

Network

Eng

Tools

Eng

ToolsInventory / NRM

Activation

Activation

Service Delivery

Platform

VoIP IPTV

eMail Gaming

IMS

Conferencing

Customer

CareBilling

Partner

CSPs

Service

Assurance

Content

Network

Order

Management

Inventory / NRM

Activation

Network

Eng

Tools

Eng

Tools

Eng

Tools

Eng

Tools

Eng

Tools

Eng

ToolsInventory / NRM

Activation

Activation

Service Delivery

Platform

VoIP IPTV

eMail Gaming

IMS

Conferencing

Customer

Care

Customer

Care

Customer

CareBillingBillingBilling

Partner

CSPs

Service

Assurance

Service

Assurance

Content

Proprietary and Confidential

Service Fulfillment

� Order Management – The customer ordering process from capture

through activation, delivery, notification of other business functions,

and updates of corresponding OSS/BSS and data stores.

� Provisioning/Activation – The process of activating network

elements to create capacity and services as well as the process of

configuring NEs, services and CPE to deliver services, features, and

functions to customers.

� Inventory – The source of record for network element, service,

customer, and third party provider physical and logical configurations.

Proprietary and Confidential

Additional Automation

� Zero-touch provisioning

� IPTV STB configuration (auto-discovery)

� Increase customer satisfaction with plug and play like capabilities

� Integration with Service Assurance (Fault)

� Service Assurance queries Service Fulfillment for customer

information (based on device alarm)

� Service Assurance instructs Service Fulfillment for network related

action (based on device alarm or notification)

Why Automate ?

Proprietary and Confidential

Overall Challenges

� Coordinated control across network and applications� Unique application security, bandwidth and QoS needs

� Service configuration across network and applications

� Customer self-service - millions of service configuration

changes daily� Service fulfillment scalable

� Management of potentially hundreds or thousands of

unique applications� Able to build and offer new and unique service offerings in days

� Offerings available on a portal for customer acquisition

Proprietary and Confidential

Challenges By Domain

Residential Broadband Services� Must automate to handle the volumes

� Moving from Internet Access to IPTV, gaming, blended services

Enterprise Services� Not volume, need consistency and control

� Rapidly customize

� Deploying VPNs and value-added applications

Mobile Services� Must handle a wide range of messaging, email, MMS, content,

download services, location services, commerce services, with a

seemingly limitless number of options and combinations.

� Mobile apps have potential to take off (iPhone SDKs, etc.) which

could lead to many more services to support.

Case StudyTriple Play

Proprietary and Confidential

Subex Service Fulfillment Solutions

Proprietary and Confidential

Next-gen service fulfillmentSyndesis product fit

Network

Order

Management

Inventory / NRM

Activation

Network

Eng

Tools

Eng

ToolsInventory / NRM

Activation

Activation

Service Delivery

Platform

VoIP IPTV

eMail Gaming

IMS

Conferencing

Customer

CareBilling

Partner

CSPs

Service

Assurance

Content

Network

Order

Management

Inventory / NRM

Activation

Network

Eng

Tools

Eng

Tools

Eng

Tools

Eng

Tools

Eng

Tools

Eng

ToolsInventory / NRM

Activation

Activation

Service Delivery

Platform

VoIP IPTV

eMail Gaming

IMS

Conferencing

Customer

Care

Customer

Care

Customer

CareBillingBillingBilling

Partner

CSPs

Service

Assurance

Service

Assurance

Content

Source: OSS Observer

Syndesis Express bundles: ACM, NetProvision, Service Manager, Service Creator,

Management Console

Syndesis NetProvision,

Syndesis NetOptimizer

Syndesis Controller

Syndesis Adaptive Resource Manager(ARM),

SyndesisTrueSource

Syndesis Application

Configuration Manager

(ACM)

Proprietary and Confidential

Enabling Zero-touch STB Provisioning

STB RG DSLAM MSTV

5750

DHCP

ACM NetProvision

5750

AM

MSTV

AM

0-Touch

Handler

1. RG Gets IPAddr from DHCP

2. DHCP registers RG with DSLAM Port ID

(Option 82)

3. STB gets plugged in and makes Bootstrap

request for service using Device ID & RG IP

4. IPTV Middleware generates exception event

to IPTV AM (Device ID & RG IP)

5. ACM accepts event and directs request to

DHCP to correlate IP and DSLAM Port ID

6. ACM requests SM for IPTV Acct ID correlated

to DSLAM Port ID

7. ACM adds STB Device ID for IPTV Acct ID

8. Notify Order Management to complete

ordering process and begin billing

1

Service Manager

2

3

4

5

6

7

Key Value Proposition

1) Ability to accept requests from NetworkKey Value Proposition

1) Accurate data cache allows correlation of

DSLAM Port and MSTV Acct ID

Key Value Propositions

1) Real-time event handler

2) Validate STB capabilities with existing

service mix (Future)

Key Value Proposition

1) Deep Discovery of RG once plugged in to feed details

(Serial #, MAC addr, time, etc) to offline systems

8

Proprietary and Confidential

Enable Zero-Touch STB Provisioning

� Removes customer buying obstacles (aka reducing “friction”)

� Enables more efficient Operations

� Less truck rolls

� No CSR interaction

� Fully automated to avoid manual input errors

� Increase customer satisfaction with plug and play like

capabilities

Enable Zero-

touch STB

Provisioning

Proprietary and Confidential

Express automates the complexity

Residential Gateway • DHCP / PPPoE Profiles• Traffic Prioritization• QoS, Security Profiles• Associate Subscriber ID• Associate Site ID• Customer Information• DSLAM Information

DSLAM• Enable Port• Associate Subscriber ID• QoS and Bandwidth Profiles• Assign Subscriber VLAN ID• Connect to Network Side

Ethernet Switch• Create Service Access Point• Associate VLAN ID• Associate VPLS• QoS, Policing, Bandwidth Profiles• Access Control• Associate Subscriber ID

IPTV Middleware• Create Account• Add channel packages• Associate STB to account

IPTV Request• Account ID• QoS Profile• Channel Packages

Proprietary and Confidential

Provisioning: IPTV PlatformActivating IPTV Middleware Services

� STB management

� Zero-touch STB configuration - auto-discovery

� Pre-provision STB association

� Account Management

� Multiple Devices (STB) per account

� Multiple Users per Account

� Account/Device/User management (PIN, credit limit, etc.)

� Subscriber Group and Package Management

� Multiple Package subscription support

� Offers & Grant support

� VoD, PPV

Proprietary and Confidential

Provisioning: Residential GatewaysActivation CPE

� RG management

� CPE creation, pre-provision CPE configuration

� Zero-touch CPE configuration - auto-discovery

� Policy management and account assignment

� Push modifications to Auto Config Server

� Understanding TR-069 standards

Proprietary and Confidential

Provisioning: IPTV Services Policy and DHCP Servers

�Account Management

� Account configuration

� Multiple User handling per account (DSL, STB, IAD, RG/CPE, etc.)

� DHCP parameter assignments

� IP Pool assignment

� Policy Management (bandwidth, etc.)

� Account and User feature Assignment, Packages/Services, ProfileSet

� Infrastructure management

� Organization, Domain setup

� Profile Set setup

� DHCP options, IP pool options

Proprietary and Confidential

IPTV Service Fulfillment Challenges

� Rapid Deployment of New (and differentiated) Service Bundles forIP-TV

� Ability to support high volume flow-through environments including self-service portals

� Manage multitude of vendors in an emerging technology

� Provide a simplified user interface so services can be quickly and

efficiently provisioned in network

� OpEx efficiencies through next gen and consolidated Provisioning

platform

� Residential Gateway management

� Bandwidth, Security and QoS Synchronization

Thank you!