AUTOCONNECTION 2012 CONFERENCE & EXPOSEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

HOSTED BY PRODUCED BY

CONNECTING YOUR DEALERSHIP WITH THE RIGHT

TO CREATE POWERFUL NEW OUTCOMES

TECHNOLOGIESSTRATEGIES& LEADERS

SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

Powerhouse Keynote Speakers

JIM ZEIGLER

GRANT CARDONE

WILLIAM LOVEJOY

LON SAFKO

DAVEANDERSON

DAVIDLEWIS

Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high content presentations on leveraging relationships into increased sales and profits, internet marketing and prosperity.

Grant is a Best-selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show host. Through his five books, he discusses how to be successful in this new economy. Cardone revolutionized the auto dealer industry by re-engineering their sales process and philosophy.

Lovejoy headed GM Vehicle Sales, Service and Marketing, and oversaw an increase in GM’s U.S. market share in one of the most competitively challenging markets the industry has ever seen. Under his leadership, GM’s truck sales set records, while GM’s scores in National Automobile Dealers Association dealer satisfaction surveys improved dramatically.

Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows corporations how to train managers to think creatively, details the secrets of launching a successful on-line business. His best selling book The Social Media Bible, is transforming marketing strategies

President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books, including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run Your Business by THE BOOK, and How to Lead by THE BOOK.

David has been training Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve their sales and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling.

HOSTED BY PRODUCED BY

PRELIMINARY AGENDA

SEPTEMBER 5TH 1:00 PM Registration Opens3:00 PM Business Assessments5:00 PM General Session6:00 PM AWA Reception7:00 PM 2012 AWA Awards Ceremony

SEPTEMBER 6TH 7:30 AM Breakfast8:30 AM General Session10:00 AM Ten Workshops11:00 AM Break in Exhibit Hall11:45 AM Ten Workshops1:00 PM Lunch2:00 PM General Session Keynote3:15 PM Break in Exhibit Hall4:00 PM Ten Workshops5:15 PM Sponsored Labs6:00 PM General Session7:00 PM Evening Reception in Exhibit Hall

SEPTEMBER 7TH 7:30 AM Breakfast8:30 AM General Session10:00 AM Ten Workshops11:00 AM Break in Exhibit Hall11:45 AM Ten Workshops1:00 PM Lunch2:00 PM Panel Discussion3:15 PM Break in Exhibit Hall4:00 PM Ten Workshops5:15 PM Sponsored Labs6:00 PM General Session7:00 PM Evening Reception in Exhibit Hall

SEPTEMBER 8TH 7:30 AM Breakfast8:30 AM Ten Workshops10:00 AM General Session11:30 PM Closing Remarks12:00 PM Bonus Workshop Sessions

AutoCon 2012 Common ThemesPEOPLE Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is greater than ever before. How do you make the most out of the Millennial Generation?

What are some of the most effective and lowest cost resources for pre-screening and selection? What are the interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to connect you with the resources that you need to ensure that people power your success and become your greatest asset, rather than becoming another challenge to deal with.

PROCESS Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process definition, implementation, and training to support the consistent execution of work flow procedure is more acute today than ever before.

With more prospective customers than ever before making contact with dealers prior to physically visiting the dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will provide mission critical information and insights on process management such as CRM, email template design and daily use, daily workflow task lists, BDC design and implementation, Internet Sales.

MEASUREMENT Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” yet far too often dealers are asked to make decisions around marketing, sales, process and investments without adequate performance metrics, analytics or other information that would make up what we all refer to as “measurement”.

This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive measurement and accountability in a dealership so that your decisions become data empowered and more likely to result in an ongoing, ever improving competitive advantage.

SOCIAL MEDIA Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true in the automotive industry, where customer service and social interactions are the foundation of a successful dealership.

This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other niche networks.

LOCAL REACH Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results, such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.

AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to your dealership.

MOBILE Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest growing consumption channels, with smart phone adoption rates skyrocketing among consumers.

With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design, creating custom mobile apps, SMS marketing strategies and more.

SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

AUTOCONIS

DEALERCENTRIC

So Many Reasons to Attend

AUTOCON LABS

AutoCon offers hands-onpresentations of productsand technology in a genius

lab setting.

AUTOCONCULTURE

Breakfast and Lunch are a greatopportunity for peer-to-peer

networking and sharing of bestpractices – and all are included

in your registration.

BUSINESSFRIENDLY

Staying connected is a priority -FREE WiFi is provided in all

areas (exhibit hall, hotelrooms, workshops and labs).

EDUCATIONALCOURSES

Our Educational Workshops arepitch-free, lead by vetted industry

experts, national speakers, andproven thought leaders.

SPONSOREDWORKSHOPS

Gives dealers who are shopping for solutions, new

technology, products and services the opportunity

to hear rst hand from supplier experts.

MORE FOR THE MONEY

Aria Room Rates $125 /night, Dealer Principals receive

complimentary registration,Early Bird RegistrationDiscounts End June 30

YOU’LL LOVE THIS TOWN

There are many things to do, and you are already

here. You could have some fun after you learn.

THE EXPO HALL

Our exhibition hall isorganized by product groups,

making shopping easy.People, Process, Measurement,

Social Media, Local Reach, Mobile

HOSTED BY PRODUCED BY

“I have attended several First Class Educator events, and I am always impressed with the comaraderie of deal-ers, the quality of speakers and trainers, and I always manage to leave with more ideas than we can put into place. I highly recommend FCE events for any dealer that wants to stay ahead of the curve.”

Dani Hart

Internet Sales DirectorPohanka Auto Group

“I have participated in 2 events that First Class Educators has sponsored, Digi-tal Marketing Strategies and Automo-tive Boot Camp. FCE always seems to have their finger on the pulse of what is happening in the Auto Industry and the impact that digital marketing has on it (I think Carrie has a crystal ball). FCE has the best speakers, teachers and even mentors to guide and teach you. The se-lection of topics and classes is wide and varied, I just wish I could clone myself so I could get to ALL of them! I usually walk in thinking I know it all, and walk out hav-ing learned so much new information. I

look forward to the next event!”

Trish SpagnolaDirector of Interactive

Marketing & MediaWestbury Jeep Chrysler

Dodge Ram, Grand Prix Subaru, Garden City Jeep

Chrysler Dodge Ram, FIAT of Westbury,

Levittown Ford

“This year I’ve had the opportunity to attend both the Digital Marketing Strate-gies and Automotive Boot Camp confer-ences put on by First Class Educators and both have indeed been first class events. The digital marketing landscape is becom-ing increasingly dynamic and the FCE events I’ve attended have really hit on the latest trends and developments. Even the most seasoned automotive digital marketers will learn something new given the diversity and depth of topics lead by experts from within and outside the industry. FCE conferences are a great opportunity to quickly and efficiently bring your dealer team up to speed on all things digital and get them energized to adjust and implement their marketing strategies. This is exactly why we brought 21 members from our group to Automotive

Boot Camp.”

Ben RobertaccioMarketing Manager

Morrie’s Automotive Group

“First Class Educators brings together some of the best and brightest in the industry. Consequently, Automotive Bootcamp events have been a valu-able source of information and provided me with some of the tools and ideas necessary to build our eCommerce

operations.”

Tony RhoadesInternet Sales Director

Gunn Auto

“First Class Educators have provided game-changing education in the digital marketing realm for my staff and I. This is the way of the future. These events are excellent for dealers ready to change and wanting to understand the digital world.

MJ MacDonaldOperations Manager and General Sales

ManagerBountiful Mazda and

Orem Mazda

“The team at FCE seems to always outdo themselves and I expect AutoCon2012 to be no different. The line-up of speakers that they attract are true Industry leaders. I always end up having not just a few but many things to implement back at the dealership. In just two days I can gain more information from peers and speakers than months of training and

research on my own. ”

Lindsay LaveryeCommerce DirectorLavery Automotive

“There are dozens of dealer events, and it can be an overwhelming deci-sion choosing which one(s) to attend. However, I will always send my team to the FCE events because I want the best

– and they always deliver!”

Tracy MyersDealer Principal

Frank Myers Auto Maxx

People are Talking About AutoCon

SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

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THIRD FLOOR EXHIBIT HALL MEETING ROOMS

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For Sponsorship, Exhibitor and Speaker Opportunitiescall Carrie Hemphill, Managing Director of First Class Educatorsat 908-601-6475

Event Sponsors & Exhibitors

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