Therefore Consultancy and Services Pvt. Ltd.

BuzzAngles: Automobile 2 Wheeler Sector

A Special Study By:

1st to 31st Aug’2014

Auto Mobile Client Report Snap Shot

Alert Count: 449

Mention Count: 6293

News Alert Count: 158

Blog Alert Count: 1

Web Alert Count: 283

Video Alert Count: 7 1

158

7

283

1

10

100

1000

Blogs Alert News Alert Videos Web Alert

Client Alerts

21%

79%

Alerts

Client Competitors

19%

81%

Mentions

Client Competitors

Category Wise Alerts

Competitor 1 580 28%

Competitor 2 373 18%

Client 449 21%

Competitor 3 322 15%

Competitor 4 366 18%

Cumulative Alerts

0 10 20 30 40 50 60

Daily Alert Trend Competitor 1

Competitor 2

Client

Competitor 3

Competitor 4

0

50

100

150

200

250

300

Week 1 Week 2 Week 3 Week 4

Weekly Alert Competitor 1

Competitor 2

Client

Competitor 3

Competitor 4

Category Wise Mention

Competitor 1 7785 23%

Competitor 2 6814 21%

Client 6293 19%

Competitor 3 5808 17%

Competitor 4 6618 20%

Cumulative Mentions

0 200 400 600 800

1000 1200

Daily Alert Trend Competitor 1

Competitor 2

Client

Competitor 3

Competitor 4

0

500

1000

1500

2000

2500

3000

3500

4000

Week 1 Week 2 Week 3 Week 4

Weekly Mentions Competitor 1

Competitor 2

Client

Competitor 3

Competitor 4

Shared To Exclusive Content Across All Brands

Exclusive 573 27%

Shared 1535 73%

All Brands

Brand Wise Shared To Exclusive Exclusive

131 22%

Shared 452 78%

Competitor 1

Exclusive 82

22%

Shared 292 78%

Competitor 2

Exclusive 179 39%

Shared 275 61%

Client

Exclusive 71

22%

Shared 258 78%

Competitor 3

Exclusive 110 30%

Shared 258 70%

Competitor 4

Top 10 Keywords

0

1000

2000

3000

4000

5000

6000

7000

Competitor 1

Client Competitor 2

Competitor 3

Competitor 2 product

Competitor 2 product

Competitor 1 product

Competitor 1 parent company

Competitor 3 product

Competitor 2 product

Men

tio

n C

ou

nt

Weekly Mentions Across Type

0

2000

4000

6000

8000

10000

12000

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Brand

0

10

20

30

40

50

60

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Management

0

500

1000

1500

2000

2500

3000

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Motorcycle

0

200

400

600

800

1000

1200

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Parent company

0

50

100

150

200

250

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Scooter

0

50

100

150

Week 1 Week 2 Week 3 Week 4

Me

nti

on

Co

un

t

Abbreviation

Weekly Brand Wise Mention

0

500

1000

1500

2000

2500

3000

3500

4000

Week 1 Week 2 Week 3 Week 4

Men

tio

n C

ou

nt

Competitor 1

Competitor 2

Client

Competitor 3

Competitor 4

Management Mention Count Across Brand

66

9 6 6

2

0

10

20

30

40

50

60

70

Client CXO Competitor 1 CXO Client CXO 2 Competitor 3 CXO Competitor 3 CXO

Men

tio

n C

ou

nt

Parent Company Mention Count Across Brand 1606

324

110 102 63

0

200

400

600

800

1000

1200

1400

1600

1800

Competitor1 parent company

Competitor4 parent company

Client Parent company Competitor3 parent company

Competitor2 parent company

Men

tio

n C

ou

nt

Product Mention Count Across Brand

198

125

72

19 16 10 6

0

50

100

150

200

250

Competitor 3 product

Competitor 2 product

Client product 1 Client product 2 Client product 3 Client product 4 Competitor 4 product

Men

tio

n C

ou

nt

Group Type Wise Mention Across All Brands 255 1%

25224 76%

89 0%

5099 15%

2205 7%

446 1%

Abbreviation Brand Management

Motorcycle Parent company Scooter

5871

123 117 110 72

1

10

100

1000

10000

Brand Motorcycle Scooter Parent company Management

Client Brand

Motorcycle

Scooter

Parent company

Management

Brand Wise Group Type

3724 2357

324 204

9

1

10

100

1000

10000 Competitor 4

5534

164 102

8

1

10

100

1000

10000

Competitor 3

192

6442

117 63

1

10

100

1000

10000 Competitor 2

5020 1606 971

125 63

1

10

100

1000

10000

Competitor 1

BFA Status

30 55%

25 45% Client Beneficial

Factual

0

1

2

3

4

5

Daily Alert Trend

Beneficial Factual

BUZZANGLES Measure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely

• Design your communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

Know what is been spoken about your brand in the Digital PR as well as Social space

Understand how is your brand represents

Who is speaking and when

Which are the sources who speak about your brand the most

Understand the cognitive intelligence behind every communication

Understand the dynamics of the sector and the socioeconomics of the system you are in

Know your competitor better and the perception they creates, understand what they are communication and how are they perceived

Have a relativistic understanding between your brand your competitor and other factors related to your business

Business Benefits with BuzzAngles

You Plan Therefore You Succeed

Thank You