Author Authority for Advanced Search Marketers

Author Authority

for the Advanced Search Marketer

@marktraphagen #smx #12c+MarkTraphagen

Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen



Author Authority:

Rel=author & Beyond

December 2013 Authorship Purge

stonet.co/AuthorshipPurge@marktraphagen #smx #12c+MarkTraphagen


Factors in Authorship Retention

1. Site authority & history2. Content quality3. Author trust


Present Powers of rel=author


Beyond rel=author


Google Must Go Beyond rel=author


Every Brand Needs a Badass


How to Build Author Authority


How to Build Author Authority

BE the “anyone” they WANT to listen to!


Be Productive


Be Authoritative


Know Your Stuff Better than Anyone Else


Be Thorough


Be Different


Say What No One Else Is Saying


Find Your Own Voice


Be Ubiquitous


Expand Your Networks & Mediums


Build Your Social Following


Keep Sharing Your Best Content

Mark TraphagenSr. Director Online MarketingStone Temple Consulting@marktraphagen+MarkTraphagen


Thanks!

Marketing