AUSTRIA CONNECT AUSTRALIA / NEW ZEALAND SYDNEY, …...• Upsell and cross-channel marketing •...

SYDNEY, CUSTOMS HOUSE

THURSDAY 22.03.2018 – FRIDAY 23.03.2018

AUSTRIA CONNECT – AUSTRALIA / NEW ZEALAND

AUSTRIA CONNECT –Australia / New Zealand

Sydney, Customs House

Friday, 23 March 2018

Austria in Australia –Key Activities and Industries

Karl Hartleb,Austrian Trade Commissioner

AUSTRIA CONNECT – Australia / New Zealand

Technology, Innovation and R&D in Australia

Jens Goenneman,Managing Director / Advanced Manufacturing Growth Centre

Anto Komarica,Vice President Solution Consulting / Kapsch TrafficCom

Australia

KJ Pittl,Strategic Cloud Engineer / Google Australia

Monica Wulff,CEO and Co-founder / Startup Muster


6

TRANSFORMING AUSTRALIAN MANUFACTURING

DR JENS GOENNEMANN

MANAGING DIRECTOR

ADVANCED MANUFACTURING GROWTH CENTRE

www.amgc.org.au

7

GROWTH IN MANUFACTURING = COMPETING ON VALUE

8

COMPETING ON VALUE = MASTERING COMPLEXITY

Hausmann, R., & Hidalgo, C.A. (2014) The atlas of economic complexity: Mapping paths to prosperity. MIT Press

9

THE INTENT OF INDUSTRY POLICY IS SHIFTING

Sector

Market

Activity

Policy

Transforming Facilitating

Directing Enabling

10

MANUFACTURING IS MORE THAN PRODUCTION

Source: Curve adapted from: ‘Interconnected economies benefitting from global value chains’, OECD 2013

11

MANUFACTURERS MUST ADOPT ADVANCED CHARACTERISTICS

12

WE DRIVE INDUSTRY-LED TRANSFORMATION…

13

TRANSFORMING AUSTRALIAN MANUFACTURING

DR JENS GOENNEMANN

MANAGING DIRECTOR

ADVANCED MANUFACTURING GROWTH CENTRE

www.amgc.org.au




Australia




Real-world Machine Learning

with TensorFlow and Cloud ML

Cloud-based ML solutions in Action

The Buzz Words

AI, ML and Neural Network

Neural NetworkA type of algorithm in machine learning

Artificial IntelligenceThe science of making things smart

Machine LearningBuilding machines that can learn

2nd generation

Tensor Processing Unit

ASIC for TensorFlow

Designed by Google

180 Tflops / chip

11.5 Pflops / pod

Machine Learning use cases at Google

SearchSearch ranking

Speech recognition

AndroidKeyboard & speech input

GmailSmart reply

Spam classification

DriveIntelligence in Apps

ChromeSearch by image

AssistantSmart connections

across products

MapsParsing local search

TranslateText, graphic and speech

translation

CardboardSmart stitching

PhotosPhotos search

Google Photos

“boats”

Smart reply

in Inbox

12%of all responses

sent on mobile

Google Translate

Recent Translate improvements

Perfect translation

Human

Neural (GNMT)

Phrase-based (PBMT)

English>

Spanish

English>

French

English>

Chinese

Spanish>

English

French>

Spanish

Chinese>

Spanish

Translation model

Tra

ns

lati

on

qu

alit

y

old: PBMT

new: GNMT

Google DC OpsApplying ML lead to 40% reduction

in cooling energy in Google

datacenters.

Deep Learning growth at Google

2012 2013 2014 2015 2016

Framework GitHub Star Count

TensorFlow 45581

scikit-learn 16423

Caffe 15882

CNTK 9540

MXNet 8226

Torch 6344

Theano 5647

2010

2013 20152014 2016 2017

12500

25000

37500

50000

0

ML in the real-world

Real-world use case of

TensorFlow and ML Engine

Music for Everyone

75M+ Users

2B+ Playlists

30M+ Songs

Data is the center

of the Spotify

music experience

With Google, data

teams get big data

insights in minutes

versus hours

labs.spotify.com

http://labs.spotify.com/

Trawl Long Line Purse Seine

Ulrich Karlowski 2008_Marine PhotobankChris Howell, ShipspotterIvonne Pellworm Marinephotobank

Taxi demand forecast

with machine learning

AI Taxi

Uses ML to continuously improve

quality of baby food

Good for baby food

or not?

Improves user experience of

the royalty program with AI

Tracking millions of

users with the bottle cap

>$10K: 0.1%

$100s - $1000s: 7-10%

No accident: ~90%

Source: AXA

AXA: finding “large loss” car accidents

About 7% - 10% of insured drivers cause a car

accident every year

0.1% of all car accidents require insurance

payment over $10K

Predict if a driver may cause a large loss case

during the insurance period

Proprietary & Confidential

AUCNET: Real-time car auction

5M cars, 30K car dealers

20 images per each car

Labeling takes 15 mins

● Identifying parts and

car make

Inception v3 + Transfer Learning

200 images per car model, 150K images total

ML Engine: increased training performance for 86X faster

Operation time reduced from 15 min to 3 min

Car Image Classifier with TensorFlow/ML Engine

• Predictive maintenance, condition monitoring• Warranty reserve estimation• Propensity to buy• Demand forecasting• Process optimization• Telematics

• Predictive inventory planning• Recommendation engines• Upsell and cross-channel marketing• Market segmentation and targeting• Customer ROI and lifetime value

• Alerts and diagnostics from real-time patient data• Disease identification and risk stratification• Patient triage optimization• Proactive health management• Healthcare provider sentiment analysis

• Risk analytics and regulation• Customer Segmentation• Cross-selling and up-selling• Sales and marketing campaign management• Credit worthiness evaluation

Manufacturing

RetailHealth Care & Life Sciences

Financial Services

cloud.google.comfor more info and demo

Thank You!




Australia




Coffee BreakSydney, Customs House


~30 Minutes

Getting to the Customer:The Logistics of the

Australian MarketImport, Domestic Airfreight, Warehousing, Supply Chain

Management and E-Commerce

Ron Köhler,CEO / Schenker Australia

Brett Ambrose,Managing Director / Blum Australia

Prof. Rico Merkert,Professor and Chair in Transport and Supply Chain Management / Institute of Transport and Logistics

Studies, University of Sydney


DB Schenker at Advantage Austria

Schenker Australia | Ron Koehler | March 2018

49

Our Mindset | The path to excellence

People | Successful as a team

Strategy and Outlook | Making it happen

DB Schenker has an integrated network with its

own IT systems, traffic management, transport

equipment and terminal facilities

DB Schenker is one of the largest global companies

in the world for land, ocean, and airfreight as well

as logistics solutions, and has 720 terminals

throughout Europe

DBSCHENKER was founded

Represents transportation and

logistics activities of Deutsche Bahn

LOCATIONS in all of the world’s

most important economic regions

and well equipped with network

partners

BILLION IN 2014.

Approximately 52% of the DB

Group’s revenues

1872 EUR 20.3

> 130> 2,000

> 95,000

COUNTRIES

EMPLOYEES worldwide

DB Schenker

Footprint - Globally

DB Schenker delivers – across the regionBoth in terms of quality and quantity

96,000 tair freight volume

304,000 TEUsocean freight volume

9 mil. land transport

consignments

(8.3 mil. tons in volume)

60 cross docking stations

Czech Republic

Austria

Slovakia

Hungary

SloveniaCroatia

Bosnia &

Herzegovina

Romania

Serbia

Albania

Greece

Bulgaria

Turkey

Cyprus

Moldova

534,000 m2

warehouse area

Over 10.000 km rail road network

Macedonia

Montenegro Kosovo

50

CZ

HU

SK

SI

HR

DB Schenker AustriaThe connection with South East Europe

Overview Details

2,000 employees

12 offices

1872 founded in Vienna

141,631 m2of warehouse space

Located in the heart of South East

Europe.

Founded over 140 years ago in Vienna, DB Schenker in Austria has nearly 2000

employees spread over 14 offices today. It is closely involved in the European and

worldwide network. Because of its central position DB Schenker in Austria can

provide customers operating in many different sectors.

Roethis

Innsbruck

Kufstein

Lienz

Klagenfurt

Graz

Salzburg

Bad Ischl

St. PoeltenLinz

RiedVienna

51

52

DB Schenker Logistics has the world's leading

transport and logistics network

DB Schenker's worldwide network

Land transport

No. 1 in Europe

95.3 m shipments in 2017

Air freight

No. 2 in the world

1.1 m tons in 2017

Ocean freight

No. 3 in the world

1.9 m TEU in 2017

Contract logistics/SCM

No. 5 in the world

6.0 million m2 warehousing

space in 2017

Own sites

Partners

DB Mobility Logistics AG, Transport and Logistics division52

Schenker Australia/New Zealand

Plus 1 office in Darwin

Sydney Melbourne Brisbane Adelaide Perth Canberra Auckland

Employees 650 212 130 18 83 2 95

Warehouse

Space

180,000

sqm

72,000

sqm

37,500

sqm

4,250

sqm

12,000

sqm

600

sqm

9,500

sqm

Facilities 10 4 3 2 1 1 3

Staff: 1,190

Warehouse: 315,850 sqm

Import / Export Commodities

54

Distribution of Import Containers

55

Over 80% of import containers

through Port Botany are

delivered within a 40 Kilometre

radius of the Port

Distribution of Import Containers

56

And this will remain

over the next 30 years

Container Truck Types – Port Botany

57

NSW Air Freight

It is estimated that unconstrained demand for AF tonnage would quadruple between 2010 & 2060

58

Domestic Landscape

Addressable Domestic Express AU Market Estimated $4.2 billion

Concentrated on east coast and transported by road.

Melbourne, Brisbane and Sydney represent approx. 78% of total.

Dominated by 4 key players: Toll, TNT, Australia Post & Startrack

Express (STE)

They form 85% of the national express market.

STE & Toll dominate the “overnight air market” on the back of having

their own aircraft fleet.

59

DB Schenker e-commerce

Small parcels and large items

Business hours and after hours

SMS and email pre-alerts

Re-deliveries

Authority to Leave

Parcel drop points

Same day Metro – 2 hr. 4 hr.

Real-time visibility

Flexible pricing options

DB Schenker current solution

60

DB Schenker e-commerce – last mile delivery options

FutureCurrent

20

Parcel lockers

Shared drops PUDO networks

Home lockers

2-sided market places – hypa local networks

Airborne drones

Autonomous guided vehicles

Augmented reality

Car boot drop off

Thank you

The University of Sydney Merkert and Alexander (2018) Challenges to domestic air freight in Australia

Austria Connect – AUS/NZ Conference, Sydney, 22-23 March 2018

Challenges to domestic air

freight in Australia

Prof Rico Merkert

Institute of Transport and Logistics Studies

THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL

Austria Connect – Australia / New Zealand Conference

Sydney, Australia, 22-23 March 2018

Based on: Alexander D and Merkert R (2017). Challenges to domestic air freight in Australia: Evaluating air traffic markets with

gravity modelling, Journal of Air Transport Management, 61, 41-52.

Evaluating air traffic markets with gravity modelling



Background

Australian domestic freight task

– 6th largest landmass by country

– Ranked 2nd by GDP/capita of G20

– 24.13 million inhabitants, 5 large cities + lots of regions

– E-commerce and perishable freight = 2 key trends

– 737.9bn tkm across all modes

– Freight task in NSW=$200bn p.a. and to double over next 40years (TfNSW, 2017)

– Transport can account for 30% of final cost of commodities



Background #2: AUS top ten imports &exports (A$m, 2016/17)

Source: DFAT, 2017



Background #3

Domestic Air freight specifics

– SYD-MEL, SYD-BNE routes heavy passenger/aircraft movements

– Air now being second most dominant mode of transport

– Airline duopoly- Qantas/Jetstar, Virgin/Tiger

– Tonne-km 2016- 0.3 billion less than 0.1% of total non-bulk, 0% of bulk

– Tonnage 2017=186,881, 2013=182,738, 1984=169,537

– Stronger growth of international air freight (e.g. MEL +17%; surprisingly bi-directionally)



Components of our gravity model

Attraction factors of trade– Population

– GDP, GDP/capita

– Disposable Income

– Consumer tastes? Culture? Language?

Impediment factors– Distance (and “distance decay”)

– Time

– Cost (is it correlated to distance?)

– Others?



Rationalisation of our gravity model (1)



Rationalisation of our gravity model (2)



Discussion of the results

– Distance is a significant impediment in one model for air freight BUT substitution effect (price premium + time) between road and air services all routes to Perth comp. advantage for air

– GRP of origin significant positive impact on air freight

– Trade factors such as unemployment and availability of skilled technicians, machine workers, drivers, trades people significant for both origin & destination

– Components of air freight supply (e.g. ATM) not significant (plausible, LF=18%)

– Short haul (e.g. SYD-CBR) air freight simply not competitive

– Will this change with new technology(i.e. UAVs)?



Q&A

Thank you very much for your attention !!!

PROF RICO MERKERT PHD FHEA

Editor in Chief Journal of Air Transport Management

Institute of Transport and Logistics Studies

THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL

Rm 209, Building H73

The University of Sydney NSW 2006

Street Address: 378 Abercrombie St, Darlington NSW 2008

T +61 2 911 41883 | M +61 4 68784439

E [email protected]

W sydney.edu.au/business/itls

ERA Rank 5 (Transportation and Freight Services)

Join the ITLS group on LinkedIn

Workshop: Waltzing the KangarooThe Cultural Challenges and Joys of Austro-Australian Cooperation

Volker Latus,Director / Involve International

Astrid Mulholland-Licht,Director / Austrian National Tourist Office

Eugene Cora,Director Business Development / Ardexa


–

“Waltzing the kangaroo“

The cultural challenges and joys of

Austro-Australian cooperation

Volker Latus, Involve International

Astrid Mulholland-Licht, Austrian National Tourist Office

Eugene Cora, Ardexa

Business Culture ProfileAuthority, status and hierarchy

Austria• Structured hierarchy,

although accessible

• Respect of authority

• Quite formal

• Status through ascriptions

(Personal titles, education,

position, seniority, class,

family)

Australia• Accessible hierarchy

• Low respect of authority

(Tall poppy syndrome)

• Rather informal

• Status through

achievements

Business Culture ProfileIndividualism

Austria• Less individualistic

• Individual identity shaped

by the organisation

• Both individual and

collective decision making

• Less personalisation

Australia• Strong individual

responsibility and

accountability

• Organisational identity

shaped by individual

• Individual decision making

• Success and failure

personalised

• Rather risk averse

Business Culture ProfileAttitude to uncertainty

Austria• Higher uncertainty

avoidance

• Need for rules, structure,

details and planning

• Rather long term

orientation

• High loyalty to decisions

and plans

Australia• Low uncertainty avoidance

• Less need for rules, details

and planning

• Short term orientation

• High flexibility, low loyalty to

yesterday’s actions

Business Culture ProfileTask/rules versus relationships

Austria• Concerned with a set task

or objective

• Hold on to standards (law,

norms, rules, agenda, …)

• More emphasis on work

and duty than on

relationships

• Task/rules > relationships

Australia• Prefer to do business with

people they know

• Obligations to relationships

• Flexible regarding tasks

and rules

• Development of trust and

partnership may preside

over business matters

Business Culture ProfileBusiness/work versus private life

Austria• Business and private life

generally separated

• Expectations of protection

of privacy

• Access to specific areas

only

• Communication includes

only selected non-work

topics

Australia• Business and private life

can well overlap

• Expectations of

relationships outside work

• Access to multiple areas

of life

• Communication includes

private matters

Three Don’ts when doing

business with …

Austria

• take shortcuts or be too

pragmatic

• beat around the bush

• discuss private things or

ask personal questions too

early

Australia

• overload with information

and formalities

• go too straight to business

• over-assert your (high)

status

Three Dos when doing

business with …

Austria

• Be on time and come

prepared/informed

• Be specific rather than

generic

• Promise = deliver

Australia

• Plan time to build

relationships

• Talk to the decision maker

• Provide references and

back-up data

Three things Austrians and

Australians share

• Time outdoors

• Socialising with friends

• Sharing a drink or two!

Prost! Cheers!

Workshop: Waltzing the KangarooThe Cultural Challenges and Joys of Austro-Australian Cooperation

Volker Latus,Director / Involve International

Astrid Mulholland-Licht,Director / Austrian National Tourist Office

Eugene Cora,Director Business Development / Ardexa


–

Aussie Style BBQ & Lawn BowlingThe Greens – North Sydney Bowling Club50 Ridge Street, North Sydney NSW 2060

Departure by bus to North Sydney Bowling Club

Vielen Dank

für Ihre Aufmerksamkeit

AUSTRIA CONNECT AUSTRALIA / NEW ZEALAND SYDNEY, …...• Upsell and cross-channel marketing •...

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Transcript of AUSTRIA CONNECT AUSTRALIA / NEW ZEALAND SYDNEY, …...• Upsell and cross-channel marketing •...