Australian Yoga LIFE Magazineayl.com.au/wp-content/uploads/2016/01/AYL_Media-Kit_2016.pdf ·...

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Australian Yoga LIFE Magazine Asana: a personal perspective 2 asana a personal perspective Duncan Peak 3 Most of the time beta brain waves predominate; they are associated with concentration, alertness, and cognition. However – as you can imagine – at the highest, most rapid wave level, beta is associated with anxiety, worry, and unease. This state uctuates based on external and internal stimuli; this is the brain wave pattern many of us practice asana under. At times, we are lost in anxiety about how long we have to hold a pose, or we are thinking about what could go wrong in the future. As any dedicated practitioner will know, it all comes up on the mat. The next, slower brain wave pattern involves alpha brain waves. In this state, concentration is very easy. It is what yogis would experience when they say they are ‘being present’. It can be likened to the process of withdrawing from the external senses to one of internal concentration (pratyahara/ dhyana). It is in this state of mind that what is called the state of super-learning and focus can occur. The next level of brain waves is theta, produced during dreaming sleep or a deep level of awakened presence. Theta waves are associated with increased creativity and intuitive understanding – what the yogis may experience in dharana/dhyana (concentration and/or meditation). In this state, the left-brain lters of the conscious mind – lters that are often self-sabotaging – are by-passed, making our ability to de-condition the mind easier. Modern psychology refers to this as an exploration of the unconscious mind, and uses cognitive behavioural therapy to alter belief systems and positivity. Best of all, theta is also a state of tremendous stress relief. In the slower theta brain wave pattern, the brain makes lots of relaxing endorphin’s that really do melt your stress away. The slowest brain wave pattern is delta, the brain wave pattern of dreamless sleep. Generally, people are asleep in this state, but there is evidence that it is possible to remain alert – in a deep trance-like, non-physical state in which you enjoy a corresponding increase in balance between the two hemispheres of the brain, or what yogis experience in dhyana/samadhi (meditation and bliss). Deconditioning the Mind The original use of asana was to prepare the body to sit in meditation for long periods and to keep it healthy and vibrant so that prana channels could ow freely. These days, asana is practised for many reasons, from increasing muscle tone and denition or becoming more exible, to just experiencing a greater sense of wellbeing. For whatever reason yoga is practised, it is wonderful that its growth continues in modern times. Again, any experienced practitioner will admit that you can’t just practise the postures and breathing without a spark of inquiry being initiated. This inquiry is the doorway to greater depth in our practice and is what yogis refer to as swadhyaya or self-study. Deconditioning the mind is an essential part of self-study. In modern psychological terms it is known as, ‘cognitive behavioural therapy’, or for ancient yogis, understanding vasanas (trace memories) that leave samskaras in your karmic path. This study is fundamental to our exploration of unity. A great Indian guru used to say to me, “Duncan, you did not come to yoga to learn anything new; you came to unlearn all those bad habits you have.” Understanding our belief systems about others and ourselves is the pathway to reconditioning and, ultimately, deconditioning the mind. This is a simple process of asking yourself questions such as, “What are my beliefs about myself, my work, my identity, my life, my friends and loved ones?” “Are they true?” “How does this belief hold me back in areas of my life?” “What would be possible if I changed this belief system to a newer, positive one?” These questions are powerful tools to challenge inbuilt belief systems. During our basic asana practice, we are provided with many opportunities to understand our inherent, conditioned personalities and thus transcend the ego over time. This process is at the core of most traditional teachings and it seems these days that science and modern expressions of yoga are also moving toward the same place – to tame the ego. Even though our asana practice is a quick 90-minute session three times a week for the average budding yogi, it Not enough emphasis has been given by teachers and students alike to experiencing and embracing the awakening of a compassionate heart, an equanimous mind, and a joyful spirit through their asana practice. T a m a s R a j a s S a t t v a Australia’s longest running yoga magazine www.ayl.com.au E: [email protected] P: 07 5455 4792 M: 0408 121 621

Transcript of Australian Yoga LIFE Magazineayl.com.au/wp-content/uploads/2016/01/AYL_Media-Kit_2016.pdf ·...

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Australian Yoga L I FE Magazine

A s a n a : a p e r s o n a l p e r s p e c t i ve

australian yoga life 2

asanaa personal perspective

D u n c a n Pe a k

australian yoga life3

Most of the time beta brain wavespredominate; they are associated withconcentration, alertness, and cognition.However – as you can imagine – at thehighest, most rapid wave level, beta isassociated with anxiety, worry, andunease. This state fluctuates based onexternal and internal stimuli; this is thebrain wave pattern many of us practiceasana under. At times, we are lost inanxiety about how long we have to holda pose, or we are thinking about whatcould go wrong in the future. As anydedicated practitioner will know, it allcomes up on the mat.

The next, slower brain wavepattern involves alpha brain waves. Inthis state, concentration is very easy. It iswhat yogis would experience when theysay they are ‘being present’. It can belikened to the process of withdrawingfrom the external senses to one ofinternal concentration (pratyahara/dhyana). It is in this state of mind thatwhat is called the state of super-learningand focus can occur.

The next level of brain waves istheta, produced during dreaming sleep

or a deep level of awakened presence.Theta waves are associated with increasedcreativity and intuitive understanding –what the yogis may experience indharana/dhyana (concentration and/ormeditation). In this state, the left-brainfilters of the conscious mind – filters thatare often self-sabotaging – are by-passed,making our ability to de-condition themind easier. Modern psychology refers tothis as an exploration of the unconsciousmind, and uses cognitive behaviouraltherapy to alter belief systems andpositivity. Best of all, theta is also a state oftremendous stress relief. In the slowertheta brain wave pattern, the brain makeslots of relaxing endorphin’s that really domelt your stress away.

The slowest brain wave pattern isdelta, the brain wave pattern of dreamlesssleep. Generally, people are asleep in thisstate, but there is evidence that it ispossible to remain alert – in a deeptrance-like, non-physical state in whichyou enjoy a corresponding increase inbalance between the two hemispheres ofthe brain, or what yogis experience indhyana/samadhi (meditation and bliss).

Deconditioning the MindThe original use of asana was to preparethe body to sit in meditation for longperiods and to keep it healthy andvibrant so that prana channels could flowfreely. These days, asana is practised formany reasons, from increasing muscletone and definition or becoming moreflexible, to just experiencing a greatersense of wellbeing. For whatever reasonyoga is practised, it is wonderful that itsgrowth continues in modern times.Again, any experienced practitioner willadmit that you can’t just practise thepostures and breathing without a sparkof inquiry being initiated. This inquiry isthe doorway to greater depth in ourpractice and is what yogis refer to asswadhyaya or self-study.

Deconditioning the mind is anessential part of self-study. In modernpsychological terms it is known as,‘cognitive behavioural therapy’, or forancient yogis, understanding vasanas(trace memories) that leave samskaras inyour karmic path. This study isfundamental to our exploration of unity.A great Indian guru used to say to me,“Duncan, you did not come to yoga tolearn anything new; you came to unlearnall those bad habits you have.”

Understanding our belief systemsabout others and ourselves is thepathway to recondit ioning and,ultimately, deconditioning the mind.This is a simple process of askingyourself questions such as, “What aremy beliefs about myself, my work, myidentity, my life, my friends and lovedones?” “Are they true?” “How does thisbelief hold me back in areas of my life?”“What would be possible if I changedthis belief system to a newer, positiveone?” These questions are powerfultools to challenge inbuilt belief systems.

During our basic asana practice, weare provided with many opportunities tounderstand our inherent, conditionedpersonalities and thus transcend the egoover time. This process is at the core ofmost traditional teachings and it seemsthese days that science and modernexpressions of yoga are also movingtoward the same place – to tame the ego.Even though our asana practice is aquick 90-minute session three times aweek for the average budding yogi, it

Not enough emphasis has been given byteachers and students alike toexperiencing and embracing theawakening of a compassionate heart, anequanimous mind, and a joyful spiritthrough their asana practice. T a m

a s

Raja

s

S a t t v a

Australia’s longest running yoga magazine www.ayl.com.au

E: [email protected]: 07 5455 4792M: 0408 121 621

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Helping you solve the advertising puzzle

Cost effective quarterly magazine – high frequency publications deplete your advertising dollars.

Display and classified options to suit your budget: – Classified $285 to $425 – Display $665 to $1510

FREE web listing for products and services, your web link included.

FREE web advertorials for your retreats.

Your product or service associated with other high quality suppliers.

Contact Colin on 0408 121 621 or e-mail [email protected]

COST EFFECTIVE ADS

WEB SOLUTION

S

HIGHLY RECOGNISED

CO

NSCIOUS

MAGAZINE

CO

NSUM

ERS

COST EFFECTIVE ADSWEB SOLUTIO

NS

HIGHLY RECOGNISED

CONSCIOUS

MAGAZINE

CONSUMERS

E: [email protected] • www.ayl.com.au

Australian Yoga LIFE is Australia’s longest running yoga magazine offering print and web solutions for advertisers.

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2016 Media KitIn its 16th year Australian Yoga LIFE is recognised as Australia’s premium yoga magazine with articles and information sourced from Australian yoga practitioners. It is highly regarded for the quality of in-depth articles and information.

Readership profiling has determined our readers are active people seeking to use or participate in services and products offered. Australian Yoga LIFE offers a quality opportunity to target your advertising dollars at a specialist market.

The magazine is issued 4 times a year with on-sale dates March, June, September and December - this spreads your advertising dollar further than short dated titles.

We print between 12,000 and 14,000 magazines each issue and readership is estimated to be in the vicinity of 30-40,000 readers. The magazine is available in newsagents around Australia, select bookshops and participating yoga studios.

We offer: Competitive rates Australian wide distribution Active readership A well recognised title

Australian Yoga Life is a Quarterly

publication with on sale dates:

March, June, September and December.

Contact Colin on 0408 121 621 or e-mail [email protected]

E: [email protected] • www.ayl.com.au

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Design: All ads designed for use in AYL are done so at discounted design rates to appear in AYL only. Permission MUST be obtained from AYL to publish these ads elsewhere.

We do not, cannot and will not accept any files created in Microsoft, Coreldraw,

or any other PC based software.

High Resolution print ready PDF is the preferred format for supplied advertising.

For successful printing of your ad ALWAYS embed all the fonts when creating a PDF, and any transparency MUST be flattened for your file to print correctly. For optimal results print a postcript (.ps) file to your desktop and manually distill this through Acrobat Distiller using a ‘press’ or ‘high quality’ setting. For further information on using Distiller or Adobe Acrobat go to www.adobe.com

Mechanical Specs

Mac Files: Material may be supplied on CD and DVD in thefollowing programs:

Adobe Illustrator: Please ensure you include ALL FONTS and LINKED IMAGES usedin the ad along with a colour proof.

Adobe InDesign: Please ensure you include ALL FONTS and LINKED IMAGES usedin the ad along with a colour proof.

Adobe Photoshop: .jpg file and send with a colour proof.

Quark Xpress: Please ensure you include ALL FONTS and LINKED IMAGES usedin the ad along with a colour proof.

All images supplied must be high resolution (300dpi) and in CMYK format, and at 100% of size to be used in ad material. Images are to be in JPEG format, saved on a setting 6.

Emailing Ad Files: Material emailed to be sent to [email protected]

Do not email us anything over 10mb. Please contact us for delivery options.

Mark clearly as advertising material. Please name your ad clearly with your name. Do not call your ad ‘AYL Ad’.

Important: Any alterations, including correction of wrong size, may incur an additional charge.

Please post material to:

AUSTRALIAN YOGA LIFE P.O. Box 1932 Noosa Heads QLD 4567 Telephone: (07) 5455 4792 Mobile: 0408 121 621 Fax: (07) 5455 4774 Email: [email protected] www.ayl.com.au

We do not require deposits but request payment within 14 days of publication.

Publisher, Powerpoint, Word, Pagemaker

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2016 Rate Card

classifieds advertising

Classified Three Horizontal$425Ad size:(w) 115mm x (h) 57mm No Bleed.

display advertisingFull Page$1510Trim size:(w) 210mm x (h) 297mmplus 5mm bleed all edges.

Type area:(w) 176mm x (h) 263mm

Half Page Horizontal$895Ad size:(w) 174mm x (h) 124.5mm No Bleed.

Half Page Vertical$895Ad size:(w) 83.5mm x (h) 256mm No Bleed.

Quarter Page $665Ad size:(w) 83.5mm x (h) 124.5mm No Bleed.

1/8 Retreat Page$475Ad size:(w) 85mm x (h) 57mm No Bleed.

Classified One $185Ad size:(w) 55mm x (h) 27mm No Bleed.

Classified Two$295Ad size:(w) 55mm x (h) 57mm No Bleed.

Classified Three Vertical$425Ad size:(w) 55mm x (h) 118mm No Bleed.

Closing Dates:January 18 for March editionApril 14 for June editionJuly 14 for September editionOctober 14 for December edition

issues per year

4

E: [email protected] • www.ayl.com.au

2016 Rate Card

classifieds advertising

Classified Three Horizontal$425Ad size:(w) 115mm x (h) 57mm No Bleed.

display advertisingFull Page$1510Trim size:(w) 210mm x (h) 297mmplus 5mm bleed all edges.

Type area:(w) 176mm x (h) 263mm

Half Page Horizontal$895Ad size:(w) 174mm x (h) 124.5mm No Bleed.

Half Page Vertical$895Ad size:(w) 83.5mm x (h) 256mm No Bleed.

Quarter Page $665Ad size:(w) 83.5mm x (h) 124.5mm No Bleed.

1/8 Retreat Page$475Ad size:(w) 85mm x (h) 57mm No Bleed.

Classified One $185Ad size:(w) 55mm x (h) 27mm No Bleed.

Classified Two$295Ad size:(w) 55mm x (h) 57mm No Bleed.

Classified Three Vertical$425Ad size:(w) 55mm x (h) 118mm No Bleed.

Closing Dates:January 18 for March editionApril 14 for June editionJuly 14 for September editionOctober 14 for December edition

issues per year

4

E: [email protected] • www.ayl.com.au