In Celebration of the UMass Memorial Neonatal Intensive Care Unit Rotary NICView Success
Australian Rotary Success Conference Social media workshop 2012
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Transcript of Australian Rotary Success Conference Social media workshop 2012
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Social Media
Simone Carot CollinsRotarians on Social Networks Fellowship Training Chair
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Social media = engagement
Sharing with your trusted networks Conversing with those who share a common
interest Telling your Rotary story authentically
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Rapid information sharing For real time events, such as live events and
disasters, Twitter is best.
– Can use hashtags, to denote a keyword, such as #rotary, #ricon12, #polio
Facbook status updates are also great. For wide coverage, use a variety of channels,
but DON'T SPAM!
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Meetings & Collaboration Groups & Live Chat are useful for
meetings and committee work
– Facebook & Linked In Groups
– Skype or Google+ Hangouts Work with a specific audience Facebook groups have a
document repository
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Reaching out to the public Promote clubs, programs and projects via
dedicated pages / channels / accounts
– “Official” presence(s) approved by your board
– Part of your PR & Communications strategies
– Use the right tools to reach the right people Showcase your club: your unique stories
– Images are great (if chosen well)
– Videos are even better Share other related news
RI on vimeo: http://vimeo.com/channels/99832
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Want to learn more? Rotarians on Social Networks Fellowship
offers a variety of resources
– www.rosnf.net
– www.facebook.com/rosnf
– www.twitter.com/rosnf