Australia Facebook Performance Report_October2013_SocialPulse.Co
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Transcript of Australia Facebook Performance Report_October2013_SocialPulse.Co
October 2013
Facebook Performance ReportAustralia
www.socialpulse.co // [email protected] // #fbreport
Analysed by Online Circle Digital
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
2
Contents
Social Customer Care Report
Top Facebook Pages by Engagement
Top 30 Facebook Pages by Fans
Top 20 Industries by Engagement
Top 20 Industries by Fans
Introduction
Airlines, Travel & Tourism
Alcohol - Beer, Wine & Cider
Alcohol - Spirits
Automotive - Manufacturers
Banks & Financial Institutions
Department & Online Stores
Education
Electronics
FMCG - Beverages
FMCG - Snackfoods
Government
Health, Beauty, Medical & Pharmaceutical
Insurance
Musicians & Bands
News & Magazines
Pets
Politics
Quick Serve Restaurants
Radio
Retail - Fashion
Retail - Grocery
Sporting Clubs
Telecommunications
TV Channels & Networks
TV Shows
Methodology
About Us
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4 - 5
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7
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9 - 10
11 - 12
13 - 14
15 - 16
17 - 18
19 - 20
21 - 23
24 - 25
26 - 28
29 - 31
32 - 34
35 - 37
38 - 40
41 - 42
43 - 44
45 - 46
47 - 48
49 - 51
52 - 53
54 - 55
56 - 58
59 - 60
61 - 62
63 - 64
65 - 66
67 - 69
70 - 71
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Social Customer Care Report - AustraliaData analysed by Online Circle Digital & collected by Social Pulse™
Australia’s most comprehensive industry benchmarking tool which shows how Australian brands are adapting to social media as a customer service channel.
View your industry and brand pages’:• Average response rate• Average response time• Number of consumer posts received
And compare your brand pages with your competitors.
Download the full report and see how your brand ranks when it comes to customer service here: www.socialpulse.co/socialcustomercare
Download the full report here: www.socialpulse.co/socialcustomercare Simple social media analytics that matter
Social Customer Care Report October 2013 // #ccreport
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Response Rate vs. Response Time
www.socialpulse.co // [email protected]
Data by Social Pulse™ - www.socialpulse.co Analysed by Online Circle Digital from 09 - 30 September 2013
Outliers
Response Rate vs. Response TimeLegend
Response Rate%
Aver
age
Resp
onse
Tim
e (m
ins)
Sporting ClubsTV Shows
Pets
Radio
News & Magazines
Metropolitan Newspapers
TV Networks
Retail - Grocery
Banks & Financial Institutions
InsuranceRetail - Department Stores
Airlines, Travel & Tourism
Automotive - Manufacturers
Alcohol - Spirits
Health, Beauty, Medical & PharmaceuticalEducation
FMCG - Beverages
Retail - Online DealsQuick Serve Restaurants
ElectronicsRetail
& Consumer MerchandiseGovernment Telecommunications
FMCG - Snackfoods
Alcohol - Beer, Wine & Cider
Size of bubble represents volume of posts received.
2,300
1,300
300
1,800
800
0% 10% 50%30% 70% 90%20% 60%40% 80% 100%
Download the Social Customer Care Report Now
Simple social media analytics that matterwww.socialpulse.co // [email protected]
4
3.0%
3.6%
4.7%
4.8%
5.7%
5.9%
6.8%
7.2%
18.4%
38.8%
0% 20% 40% 60% 80% 100%
Coca-Cola Amatil
Youi
nib health insurance
Hello Mobile
Chandon Australia
Fishchick Aquatics
SpinTel
Tasmanian Young Labor
Craig Emerson
Chewbies
1.5%
2.1%
2.8%
3.4%
6.0%
6.1%
7.0%
11.4%
14.8%
17.2%
0% 20% 40% 60% 80% 100%
Adam Internet
Internode
Nick McKim
Lara Giddings
Michael Ferguson
Will Hodgman
Police Bank
Greyhounds As Pets
Tasmanian Greens
IGA Victoria
7.0%
7.0%
7.3%
10.3%
10.3%
15.1%
15.4%
23.4%
31.3%
42.1%
0% 20% 40% 60% 80% 100%
Australian Federal Police
City of Perth
Medibank
BankSA
Frangelico Australia
Paws For Life
Ed Husic, Federal Labor for …
Hey Pup
AEC
Christine Milne
13.6%
15.4%
17.0%
19.3%
27.6%
27.7%
30.4%
31.7%
35.6%
72.4%
0% 20% 40% 60% 80% 100%
news.com.au
The Grill Team
Matt and Jo
Nova 937
ABC News
Malcolm Turnbull
The NT News
92.9
SF Australia
SAFM
* Average for September 2013
787 to 2,245 Fans 2,291 to 6,638 Fans
7,027 to 20,002 Fans 20,678 to 71,048 Fans
Data collected by Social Pulse™ - socialpulse.co
Data collected by Social Pulse™ - socialpulse.co Data collected by Social Pulse™ - socialpulse.co
Data collected by Social Pulse™ - socialpulse.co
Top Facebook Pages by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com
Simple social media analytics that matterwww.socialpulse.co // [email protected]
5
26.2%
26.9%
27.8%
30.6%
36.2%
49.2%
58.4%
61.1%
62.2%
112.4%
0% 20% 40% 60% 80% 100% 120%
TODAY
Carlton Football Club
Kyle and Jackie O
Australian Labor Party
The Australian Greens
Hawthorn Football Club
Babyology
2Day FM
B105
Fox FM
6.9%
8.6%
10.9%
11.3%
12.5%
13.6%
16.0%
20.7%
25.1%
38.9%
0% 20% 40% 60% 80% 100%
Black Milk Clothing
Essendon Football Club
Collingwood Football Club
Hungry Jack's
The X Factor - Australia
Official Big Brother Australia
Sunrise
Tony Abbott
9 News
Fifi and Jules
0.70%
0.70%
0.80%
0.90%
1.90%
2.40%
2.70%
3.10%
3.10%
3.50%
0% 20% 40% 60% 80% 100%
[V] Music - Channel [V] Australia
Hamish & Andy
Coca-Cola Australia
MasterChef Australia
[yellow tail]
Lorna Jane
Visit Queensland, Australia
McDonald's Australia
Home and Away (Official)
KFC Australia
* Average for September 2013
71,244 to 232,186 Fans 233,806 to 648,408 Fans
709,848 to 1,854,761 Fans
Top Facebook Pages by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com
Data collected by Social Pulse™ - socialpulse.co
Data collected by Social Pulse™ - socialpulse.co
Data collected by Social Pulse™ - socialpulse.co
Simple social media analytics that matterwww.socialpulse.co // [email protected]
Australia.com McDonald’s Australia JB Hi-Fi Official
MasterChef Australia Foxtel The Voice Australia
Hamish & Andy triple j Coles
[yellow tail] Justice Crew 7-Eleven Australia
[V] Music - Channel [V] Australia Neighbours Kogan
Bananas in Pyjamas KFC Australia The X Factor - Australia
Coca-Cola Australia Michelle Bridges 12 Week Body Transformation
WoolworthsAustralia’s Fresh Food People
Black Milk Clothing
Home and Away (Official) Subway Australia V Energy Drink Australia
Visit Queensland, Australia Official Big Brother Australia
Lorna Jane Dreamworld Australia Commonwealth Bank
2111
2515
2313
2717
2919
2212
2616
2414
2818
3020
4,467,607 738,257 553,313
1,116,400 621,292 533,342
1,854,761 648,408 542,980
902,112 609,868 521,524
792,674 572,895 497,208
2,519,842 709,848 553,149
949,619 609,897
515,321
531,400
1,120,424 621,323 535,139
802,284 599,045
784,478 569,120 492,100
1
5
3
7
9
2
6
4
8
10
Top 30 Facebook Pages by Fans* Data analysed by Online Circle Digital - www.theonlinecircle.com
* Average for September 2013
Simple social media analytics that matterwww.socialpulse.co // [email protected]
20.90%
4.32%
4.65%
2.95%
2.70%
11.35%
3.03%
4.44%
2.87%
2.12%
3.80%
4.59%
2.92%
2.56%
7.60%
4.43%
2.75%
2.08%
2.26%
Airlines, Travel & Tourism
Politics
Quick Serve Restaurants
Alcohol - Spirits
Pets
Education
Sporting Clubs
TV Networks
Government
Electronics
Automotive - Manufacturers
News & Magazines
Retail - Fashion
Alcohol - Beer, Wine & Cider
Health, Beauty, Medical & Pharmaceutical
Banks & Financial Institutions
Musicians & Bands
Radio 12.73%
TV Shows
Department & Online Stores
* Average for September 2013
Top 20 Industries by Engagement* Data analysed by Online Circle Digital - www.theonlinecircle.com
Simple social media analytics that matterwww.socialpulse.co // [email protected]
10,167,365
3,724,131
4,235,820
2,909,211
2,054,606
4,536,348
3,041,336
4,145,566
2,359,749
1,240,671
3,364,209
4,157,606
2,899,158
1,959,588
4,507,687
3,806,574
2,077,568
1,178,203
1,878,938
Airlines, Travel & Tourism
FMCG - Beverages
Quick Serve Restaurants
Alcohol - Spirits
FMCG - Snackfoods
Alcohol - Beer, Wine & Cider
Sporting Clubs
TV Networks
Government
Electronics
Automotive - Manufacturers
News & Magazines
Retail - Fashion
Retail - Grocery
Health, Beauty, Medical & Pharmaceutical
Banks & Financial Institutions
Musicians & Bands
Radio
9,112,141
TV Shows
Department & Online Stores
* Average for September 2013
Top 20 Industries by Fans* Data analysed by Online Circle Digital - www.theonlinecircle.com
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
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Introduction
Welcome to the 2013 October Edition of the Australian Facebook Performance Report.This report is our most exciting one yet, as it marks the launch of our sister company, social media analytics software, Social Pulse™: www.socialpulse.co
This report also establishes us as the largest and most reputable Facebook benchmarking tool in Australia, since reaching a quarter of a million people with our last report back in June.
Using data from Social Pulse™, mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Digital Data team, the Facebook Report provides success benchmarks to increase your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The full report can be downloaded at: www.theonlinecircle.com
What’s changed?Facebook has undergone some big transformations since our last report, including the removal of the
requirement that promotions on Facebook only be administered through apps. This change is particularlysignificantforsmallbusinessesandstart-ups that can now economically run fan-growth driven competitions.
In addition to changes to the Facebook platform, theresultsofthisreporthavealsobeenaffectedby TV social integration; with TV Shows overtaking Tourism as the number 1 industry on social media.
With shows like Big Brother, X Factor and Q&A utilising the power of Facebook and Twitter, social media integration has become the rule for the 2013 TV season.
New additionsThe biggest addition to the October Facebook Report is the Customer Care Report.
As Facebook Pages emerging as a customer service channel for brands, we felt it was necessary to benchmark and understand the current state of play for Australia. The report evaluates brand pages and industries’ average time to respond to customer posts, and response rate percentage. Download the full report here and see how your brand ranks when it comes to customer care:
www.socialpulse.co/socialcustomercare
Along with the Customer Care Report, we have also created 3 graphics.
The top 30 Facebook Pages by fans, the top 20 industries by fans and our newest addition: the top 20 industries by engagement.
Brand Pages which have fallen below the level of statisticalconfidence(ofengagementrate)butstill have high fan growth have been included as shaded data on each table.
We have also updated our report by broadening some categories to include even more brand pages. If you don’t see your brand in this report and would like to add it to the next report, you can do so here: www.socialpulse.co/australian-facebook-performance-report
Last wordsThis report is here to provide you with numerical benchmarks across Australian brands on Facebook. These numbers are not opinion and should assist you along with other varying factors.
Data for this report was collected from our data analysis and visualisation software, Social Pulse™ on the 2, 9, 16, 23 and 30 of September. Please review the methodology at the end of the report for a clear understanding of each metric.
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
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Introduction
Social Pulse™ provides social media analytics, competitive intelligence, consumer insights, andfinancialscalculationsforsocialmedia.
You can sign up for a free, all-access trial of Social Pulse™ here: www.socialpulse.co
Lucio RibeiroMD Social Pulse™ Australia
Airlines, Travel & TourismAustralian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
11
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
9,112,141 418,648 409,518 207,680 431,615 3.5% 4.5% 4.6% 3.7%
1 1 Australia.com 4,467,607 285,423 236,239 70,014 180,656 1.6% 4.5% 6.4% 5.8% 68.2%
2 2 Visit Queensland, Australia 802,284 22,008 77,703 5,560 151,846 0.7% 25.8% 2.7% 11.7% 5.3%
3 3 Dreamworld Australia 569,120 5,035 4,714 2,162 5,213 0.4% 0.9% 0.9% 0.8% 1.2%
4 4 Qantas 400,920 4,337 5,349 5,469 8,809 1.4% 2.5% 1.1% 1.5% 1.0%
5 5 Flight Centre Australia 320,339 11,858 15,449 11,794 5,983 3.7% - 3.7% 5.7% 2.8%
6 6 Virgin Australia 274,086 18,778 7,011 20,815 9,223 7.8% 3.8% 6.9% 2.8% 4.5%
7 9 P&O Cruises Australia 267,365 13,234 7,592 35,661 9,700 14.3% 5.3% 4.9% 4.0% 3.2%
8 7 Jetstar Australia 255,851 4,111 5,057 6,901 8,022 2.7% 3.5% 1.6% 2.2% 1.0%
9 8 Expedia.com.au 193,673 1,743 5,153 601 3,171 0.3% 1.7% 0.9% 2.7% 0.4%
10 10 Western Australia 177,962 7,237 8,150 1,247 6,297 0.7% 3.8% 4.1% 4.8% 1.7%
11 11Warner Bros. Movie World - Gold Coast, Australia
158,513 1,625 2,336 1,464 3,609 0.9% 2.4% 1.0% 1.6% 0.4%
12 13 Air New Zealand 154,971 1,482 4,294 2,079 7,005 1.3% 5.3% 1.0% 3.2% 0.4%
13 14 Escape Travel 149,875 5,949 4,568 11,638 2,333 8.0% - 4.0% 3.5% 1.4%
14 12 Sea World - Gold Coast, Australia 147,482 3,473 4,955 1,686 2,711 1.1% 2.0% 2.4% 3.6% 0.8%
15 - Northern Territory - Australia's Outback 144,239 9,346 4,294 12,677 6,202 9.1% 8.5% 6.5% 5.6% 2.2%
16 18 STA Travel Australia 132,914 1,157 3,722 1,174 10,196 0.9% 9.7% 0.9% 3.4% 0.3%
17 16 Melbourne Cricket Ground (MCG) 125,407 8,521 4,469 1,717 2,255 1.4% 1.9% 6.8% 3.8% 2.0%
18 15 AirAsia Australia 125,161 789 1,040 990 1,130 0.8% 1.0% 0.6% 0.9% 0.2%
19 17 Australia Zoo 123,047 8,247 3,743 3,247 2,187 2.7% 2.0% 6.7% 3.3% 2.0%
20 19 Student Flights Australia 121,325 4,295 3,680 10,784 5,067 9.2% 5.1% 3.5% 3.6% 1.0%
Airlines, Travel & Tourism
#1
#2
#3
Top Posts by Shares
#1
#2
#3
Top Posts by Comments
#1
#2
#3
Top Posts by Likes
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Australia.com
Australia.com
Australia.comVirgin Australia
Australia.comAustralia.com
Australia.com
Australia.com
8,389 Shares
A roadtrip from Alice Springs to Darwin (9 photos)
9,021 Shares
Meet Lily. (6 photos)
9,720 Shares
30°C and sunny today on Cable Beach, Western Australia - (photo: KIMBERLEY MEDIA)
2,172 Comments
30°C and sunny today on Cable Beach, Western Australia - (photo: KIMBERLEY MEDIA)
Australia Zoo
3,887 Comments
Can you guess what this is? Leave your answer below and if you guess right, you’ll go into the draw to win an Adoption (maximised) of your choice...
4,597 Comments
Essendon entry: “A classic tale of loveatfirstsight.Thisisastoryofhow one young mosquito - armed with passion, courage and vigour - went the extra mile.”
66,510 Likes
Meet Lily. (6 photos)
68,015 Likes
Jump if you love a sunny weekend. (Photo by Suzanne Ebert on Kangaroo Island Marine Adventures)
77,968 Likes
30°C and sunny today on Cable Beach, Western Australia - (photo: KIMBERLEY MEDIA)
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
13
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,054,606 42,709 52,476 54,115 75,244 1.8% 6.9% 2.1% 3.9%
1 1 [yellow tail] 902,112 16,915 14,023 37,098 36,132 4.2% 4.7% 1.9% 1.8% 39.6%
2 2 Rekorderlig Cider - Australia 261,658 8,866 11,285 4,343 4,442 1.7% 1.8% 3.4% 4.5% 20.8%
Pure Blonde 227,671 - 1,387 -147 2,527 -0.1% 1.1% - 0.6% -
3 5 Dan Murphy's 126,336 766 909 1,518 1,548 1.2% 1.3% 0.6% 0.8% 1.8%
Tooheys Extra Dry 123,274 - 732 155 776 0.1% 0.6% - 0.6% -
4 6 Riccadonna 100,112 1,112 3,343 14 3,225 - 3.4% 1.1% 3.5% 2.6%
5 8 XXXX GOLD 71,402 1,150 2,907 571 1,613 0.8% 2.4% 1.6% 4.3% 2.7%
6 7 VB 71,244 2,243 2,790 1,732 1,024 2.5% 1.5% 3.1% 4.1% 5.3%
7 10 Tooheys New 61,951 1,061 3,286 -64 4,887 -0.1% 12.7% 1.7% 8.1% 2.5%
8 11 Carlton Draught 43,500 693 1,079 834 648 1.9% 1.6% 1.6% 2.7% 1.6%
9 12 Brown Brothers Winery 43,384 1,648 667 660 749 1.5% 1.9% 3.8% 1.7% 3.9%
10 16 Bulmers Australia 42,122 304 2,526 -19 7,545 - 26.1% 0.7% 7.8% 0.7%
11 9 Strongbow Australia 41,906 444 1,032 48 -40 0.1% -0.1% 1.1% 2.5% 1.0%
12 Hahn 37,701 1,383 2,558 3,816 7,296 10.8% 59.8% 3.7% 16.0% 3.2%
13 15 Wolf Blass Wines Australia 37,146 346 1,660 42 4,573 0.1% 14.2% 0.9% 4.9% 0.8%
14 13 Guinness Australia 35,314 799 838 99 182 0.3% 0.5% 2.3% 2.4% 1.9%
15 14 Magners Australia 34,945 357 392 134 53 0.4% 0.2% 1.0% 1.2% 0.8%
Sol Beer Australia 32,363 - 700 -1 1,970 - 6.6% - 2.2% -
16 17 getwinesdirect.com 32,176 366 341 54 85 0.2% 0.3% 1.1% 1.1% 0.9%
17 19 Yellowglen 30,863 1,681 1,028 1,817 77 6.0% 0.3% 5.4% 3.4% 3.9%
18 20 Coopers 29,523 760 476 595 793 2.0% 2.9% 2.6% 1.7% 1.8%
19 - Peroni Nastro Azzurro Australia 25,635 577 766 -4 -30 - -0.1% 2.2% 3.0% 1.4%
20 - Little Creatures Brewing 25,576 1,238 570 827 442 3.3% 1.9% 4.8% 2.4% 2.9%
Alcohol - Beer, Wine & Cider
#1
#2
#3
Top Posts by Shares
#1
#2
#3
Top Posts by Comments
#1
#2
#3
Top Posts by Likes
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
365 Shares
All weekends should start a little like this... Have a good one everyone!
Riccadonna
480 Shares
TONIGHT ONLY. Share and like and we’ll draw 5 winners for a case of this trophy winner. Trophy Winning , Gold Medal winning and voted Top 10...
getwinesdirect.com
847 Shares
Brown Brothers Winery
208 Comments
TONIGHT ONLY. Share and like and we’ll draw 5 winners for a case of this trophy winner. Trophy Winning , Gold Medal winning and voted Top 10...
getwinesdirect.com
264 Comments
Two very well known pollies, with very little in common except for their love of the baggy green.So tell us, who would you rather have a beer with, Hawky or ...
VB
274 Comments
We’ve got something special for all our Moscato fans and we think it’s the must-have accessory. Our Still Moscato 2 Litre is available...
We’ve got something special for all our Moscato fans and we think it’s the must-have accessory. Our Still Moscato 2 Litre is available...
Brown Brothers Winery
2,676 Likes
Who’d like a dozen of these strawberry roses?
Rekorderlig Cider - Australia
2,754 Likes
All weekends should start a little like this... Have a good one everyone!
Riccadonna
2,782 Likes
Want!
Rekorderlig Cider - Australia
Alcohol - Beer, Wine & Cider
Data analysed by Online Circle Digital - www.theonlinecircle.com
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
15
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,959,588 41,588 47,267 56,978 41,752 4.4% 2.3% 2.1% 2.3%
1 1 Wild Turkey Australia 293,464 4,842 8,507 6,025 10,282 2.1% 4.1% 1.6% 3.3% 11.6%
2 3 Jim Beam 269,875 2,834 8,417 711 17,754 0.3% 10.3% 1.1% 4.7% 6.8%
3 2 Bundy Rum 233,830 11,235 6,398 17,786 3,783 7.9% 1.9% 4.8% 3.2% 27.0%
4 - Smirnoff 216,515 1,630 - 4,275 -212 2.0% -0.1% 0.8% - 3.9%
5 5 Jack Daniel’s Australia 156,235 5,541 5,259 13,308 1,945 8.9% 1.3% 3.5% 3.6% 13.3%
6 4 Baileys Australia 150,992 3,173 7,454 28 1,726 - 1.2% 2.1% 5.0% 7.6%
7 7 American Honey Australia 132,929 4,724 1,768 7,814 421 6.1% 0.5% 3.6% 1.9% 11.4%
8 6 Johnnie Walker 119,079 1,114 2,816 -8 851 - 0.7% 0.9% 2.4% 2.7%
9 8 Bundy R. Bear 83,345 661 1,667 440 997 0.5% 1.2% 0.8% 2.1% 1.6%
10 10 ABSOLUT 82,154 1,058 1,169 715 153 0.9% 0.2% 1.3% 1.6% 2.5%
Jagermeister Australia 79,257 - 1,337 -6 43 - 0.1% - 1.7% -
11 11 Jameson Irish Whiskey Australia 69,800 1,255 469 -186 535 -0.3% 0.8% 1.8% 0.7% 3.0%
12 12 Midori Australia 58,198 370 1,738 -26 433 - 0.8% 0.6% 3.0% 0.9%
Canadian Club 53,211 - 12,951 53 6,972 0.1% 15.3% - 27.6% -
13 14 Stoli Vodka Australia 45,006 1,162 802 2,209 1,562 5.0% 4.1% 2.6% 2.1% 2.8%
14 15 Southern Comfort 32,809 500 803 282 1,468 0.9% 6.1% 1.5% 3.2% 1.2%
15 - Frangelico Australia 13,228 1,367 - 3,488 -4 30.6% -0.1% 10.3% - 3.3%
Russian Standard 11,270 - 77 -25 13 -0.2% 0.1% - 0.7% -
16 - Chandon Australia 2,129 122 - 117 58 5.6% 3.2% 5.7% - 0.3%
Alcohol - Spirits
#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Bundy Rum
667 Shares
Sarsaparilla & Red Rum. Deceptively delicious.
Bundy Rum
689 Shares
American Honey Australia
1,415 Shares
The perfect combination of hot and cold to get your taste buds dancing!1) Melt butter in pan over medium heat & stir in...
American Honey Australia
366 Comments
The year is 2050, all other drinks have been destroyed and the battle for supremacy rages on between Cola & Dry.Choose your side.
Jack Daniel’s Australia
369 Comments
One word to describe your family?
Bundy Rum
468 Comments
Delicate honey, caramel and spice on the tongue. Sandblasted crystal tumblers on the hand. And walnut wooden encasing on the mantelpiece...
Wild Turkey Australia
2,526 Likes
Wild Turkey RARE will be in store before you know it. In the meantime, let’s hear from the lucky few who got their hands on The First Batch. Let us know...
Bundy Rum
3,501 Likes
Sarsaparilla & Red Rum. Deceptively delicious.
5,267 Likes
Delicate honey, caramel and spice on the tongue. Sandblasted crystal tumblers on the hand. And walnut wooden encasing on the mantelpiece...
Bundy Rum
Alcohol - Spirits
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
17
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,359,749 68,972 70,783 63,089 93,257 2.7% 5.3% 2.9% 4.0%
1 1 Holden 398,257 12,010 5,466 4,229 5,828 1.1% 1.5% 3.0% 1.4% 17.4%
2 2 Kia Australia 224,812 3,916 2,411 7,572 3,304 3.4% 1.6% 1.7% 1.2% 5.7%
3 3 Hyundai Australia 204,619 5,467 6,134 10,542 15,851 5.2% 11.4% 2.7% 4.1% 7.9%
4 4 Suzuki Australia 161,549 2,558 6,064 8,354 16,032 5.3% 11.8% 1.6% 4.2% 3.7%
5 6 Toyota Australia 149,257 3,890 2,331 2,018 1,877 1.4% 1.4% 2.6% 1.7% 5.6%
Jeep Australia 144,100 - 1,070 190 2,175 0.1% 1.5% - 0.7% -
6 7 Toyota 4x4 136,841 2,272 2,581 1,919 1,653 1.4% 1.3% 1.7% 2.0% 3.3%
7 8 Nissan 128,154 3,088 6,363 3,855 7,198 3.1% 7.0% 2.4% 6.0% 4.5%
8 9 BMW Australia 104,917 6,936 5,800 5,222 1,155 5.1% 1.3% 6.6% 6.3% 10.1%
9 13 Mercedes-Benz Australia 96,824 5,582 7,912 3,628 9,440 3.8% 14.1% 5.8% 11.0% 8.1%
10 12 Lexus Australia 84,663 2,341 2,260 392 2,664 0.5% 3.5% 2.8% 2.9% 3.4%
11 11 Mazda Australia 83,995 799 547 686 405 0.8% 0.5% 1.0% 0.7% 1.2%
12 10 Mitsubishi Motors Australia 82,434 459 483 418 249 0.5% 0.3% 0.6% 0.6% 0.7%
13 14 Ford Australia 80,232 3,951 2,637 3,438 4,335 4.4% 6.5% 4.9% 3.8% 5.7%
14 15 HSV - Holden Special Vehicles 75,595 1,616 6,042 653 9,789 0.9% 15.7% 2.1% 8.8% 2.3%
15 16 Audi Australia 70,551 6,897 7,737 1,839 3,668 2.7% 6.2% 9.8% 12.6% 10.0%
16 17 MINI Australia 69,072 1,725 1,936 3,201 3,795 4.7% 6.7% 2.5% 3.3% 2.5%
17 19 Volkswagen Australia 55,741 2,965 758 2,411 621 4.4% 1.2% 5.3% 1.5% 4.3%
18 18 Honda Australia 53,973 781 1,507 163 1,294 0.3% 2.5% 1.4% 2.9% 1.1%
19 20 Lamborghini 49,318 510 333 459 289 0.9% 0.6% 1.0% 0.7% 0.7%
20 - Nissan Navara Australia 48,945 1,209 1,481 2,090 3,810 4.4% 10.6% 2.5% 3.9% 1.8%
Automotive - Manufacturers
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
617 Shares
The BMW i8 will turn heads everywhere.
BMW Australia
755 Shares
What a smother! Congratulations to our weekly winner, Corin! His AFL Legendary Moment won him 2 x AFL Grand Final Tickets, and keeps him in the draw...
Toyota Australia
7,187 Shares
Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky!
Holden
625 Comments
Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky!
Holden
728 Comments
What a smother! Congratulations to our weekly winner, Corin! His AFL Legendary Moment won him 2 x AFL Grand Final Tickets, and keeps him in the draw...
Toyota Australia
799 Comments
Which colour does a Mercedes-Benz look best in?
Mercedes-Benz Australia
4,423 Likes
Wouldn’titbeamazingtofindthis sitting in yourcar park one day?#Lexus #IS350 F Sport
Lexus Australia
4,957 Likes
LIKE us & enter to WIN 1 of 10 ticket sets to see One Direction LIVE in concert! http://on.fb.me/19VWHSi
Hyundai Australia
16,455 Likes
Today we remember a Holden great - the one and only ‘King of the Mountain’, Peter Brock, who passed away on this day seven years ago. We miss you Brocky!
Holden
Automotive - Manufacturers
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
19
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,178,203 54,831 31,520 39,047 49,192 7.1% 25.5% 4.7% 6.6%
1 1 Commonwealth Bank 492,100 2,954 9,006 4,545 6,868 0.9% 1.6% 0.6% 2.1% 5.4%
2 2 American Express 174,084 35,858 6,245 3,246 11,906 1.9% 9.4% 20.6% 4.7% 65.4%
3 3 NAB 113,769 2,752 1,346 3,241 769 2.9% 0.8% 2.4% 1.4% 5.0%
4 4 Westpac 84,302 4,717 1,799 10,609 3,329 13.3% 6.2% 5.6% 3.3% 8.6%
CUA 76,323 - - -100 -495 -0.1% -0.6% - - -
5 5 ANZ Australia 53,399 1,529 3,111 3,214 7,882 6.2% 24.9% 2.9% 8.6% 2.8%
6 11 St.George Bank 41,243 1,481 2,374 3,648 6,933 9.2% 58.5% 3.6% 14.9% 2.7%
7 6 Raymond A Ram 26,909 547 413 572 427 2.2% 1.7% 2.0% 1.6% 1.0%
8 7 Bank of Melbourne 25,666 432 519 925 654 3.6% 2.7% 1.7% 2.1% 0.8%
9 8 Aussie 25,593 312 1,040 630 1,714 2.5% 8.0% 1.2% 4.7% 0.6%
10 9 UBank – Backed by NAB 23,302 203 238 390 83 1.7% 0.4% 0.9% 1.1% 0.4%
11 10 Bankwest 22,724 443 1,751 923 2,167 4.1% 11.3% 1.9% 8.6% 0.8%
12 12 MoneySmartAu 18,792 260 483 177 1,033 0.9% 7.3% 1.4% 3.4% 0.5%
13 13 Citi Australia 16,025 775 461 391 217 2.5% 1.7% 4.8% 3.7% 1.4%
14 18 ING DIRECT Australia 12,725 867 78 3,113 140 27.9% 2.7% 6.8% 1.5% 1.6%
15 14 Heritage 12,358 93 239 37 3 0.3% - 0.8% 1.9% 0.2%
16 15Westpac Rescue Helicopter Service -
OfficialSite9,767 305 356 312 352 3.2% 4.5% 3.1% 4.4% 0.6%
17 17 Bendigo Bank 8,642 196 1,127 134 2,220 1.6% 37.9% 2.3% 15.6% 0.4%
Suncorp Bank 7,904 - 97 10 273 0.1% 3.7% - 1.3% -
18 - BankSA 7,321 753 595 2,071 2,084 32.8% 330.3% 10.3% 40.7% 1.4%
19 19 AustralianSuper 5,414 71 283 79 392 1.5% - 1.3% 6.4% 0.1%
20 20 Police Bank 4,068 283 56 790 19 21.9% 0.5% 7.0% 1.6% 0.5%
Banks & Financial Institutions
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
361 Shares
PRE-SALE ANNOUNCEMENT: ALICIA KEYS, queen of soul and R&B, is touring Aus in December! Amex pre-sale starts 12pm Tues 10 Sept. *T&C
American Express
464 Shares
The AFL put the skills of our #Footify FM commentators to the test. Voula, Peter, Gurtej, Harbir and Mauricio showed them how it’s done. How do you think...
NAB
3,150 Shares
**SCAM ALERT - PLEASE SHARE**Email hoaxes that ask you to signintoprotectorconfirmyour credit card account are circulating, and link to...
Westpac
238 Comments
If you could renovate any room in your home, which would it be?
Westpac
240 Comments
Bankwest customers, it’s your LAST CHANCE TO WIN 2 TICKETS to the 2013 Toyota AFL Grand Final!
Bankwest
288 Comments
For a limited time, transfer money overseas for just $10 and a special exchange rate: https://commbank.com.au/imtoffer
Commonwealth Bank
1,006 Likes
PRE-SALE: Rock superstars, OneRepublic, are spending summer down under! Amex pre-sale starts 12pm Monday 30 Sept. *T&C
American Express
2,805 Likes
PRE-SALE ANNOUNCEMENT: ALICIA KEYS, queen of soul and R&B, is touring Aus in December! Amex pre-sale starts 12pm Tues 10 Sept. *T&C
American Express
2,875 Likes
For a limited time, transfer money overseas for just $10 and a special exchange rate: https://commbank.com.au/imtoffer
Commonwealth Bank
Banks & Financial Institutions
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
21
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,536,348 124,965 142,948 114,169 115,258 3.9% 2.5% 2.8% 3.7%
1 1 Black Milk Clothing 531,400 36,686 46,558 19,264 12,637 3.7% 2.7% 6.9% 9.7% 29.4%
2 2 CatchOfTheDay.com.au 432,428 3,449 3,794 18 3,312 - 0.8% 0.8% 0.9% 2.8%
Westfield 429,689 - - -199 2,507 - 0.6% - - -
3 3 THE ICONIC 385,682 2,158 8,638 3,212 14,918 0.8% 4.3% 0.6% 2.4% 1.7%
4 5 Target Australia 363,806 7,255 7,977 12,732 11,166 3.6% 3.4% 2.0% 2.4% 5.8%
Smiggle 345,392 - 1,940 232 2,438 0.1% 0.7% - 0.6% -
5 6 The Good Guys 292,125 2,473 3,099 2,654 4,431 0.9% 1.6% 0.8% 1.1% 2.0%
6 7 eBay.com.au 277,887 11,238 5,072 2,226 6,370 0.8% 2.5% 4.0% 1.9% 9.0%
7 10 Harvey Norman 256,678 12,226 6,105 9,854 6,065 3.9% 2.8% 4.8% 2.8% 9.8%
8 8 David Jones 238,622 3,364 4,236 2,686 2,896 1.1% 1.3% 1.4% 1.9% 2.7%
9 9 BIG W 237,398 6,536 8,857 2,444 5,924 1.0% 2.7% 2.8% 4.0% 5.2%
10 12 MYER 222,469 3,643 3,121 9,393 4,325 4.3% 2.2% 1.6% 1.6% 2.9%
11 11 IKEA Australia 215,999 1,476 2,703 1,474 5,012 0.7% 2.5% 0.7% 1.3% 1.2%
12 14 OZSALE 174,622 2,253 13,178 1,476 14,965 0.8% 10.5% 1.3% 8.7% 1.8%
Scoopon Australia 165,014 - 2,650 972 1,543 0.6% 1.1% - 1.8% -
13 13 DealsDirect 161,425 2,040 2,527 56 1,965 - 1.2% 1.3% 1.6% 1.6%
14 16 carsales.com.au 141,621 1,379 5,205 973 3,721 0.7% 2.8% 1.0% 3.9% 1.1%
15 17 Spotlight 140,107 4,465 1,436 1,702 2,515 1.2% 1.9% 3.2% 1.1% 3.6%
16 - Gumtree Australia 120,915 2,084 - 6,901 - 5.9% - 1.7% - 1.7%
17 18 Pink Frosting 118,329 10,526 15,108 10,073 11,045 8.9% - 8.9% 20.2% 8.4%
Spreets 82,876 - - -220 134 -0.3% 0.2% - - -
18 - Kmart Australia 81,254 7,236 - 23,020 - 33.0% - 8.9% - 5.8%
Department & Online Stores
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
22
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,536,348 124,965 142,948 114,169 115,258 3.9% 2.5% 2.8% 3.7%
19 19 Cudo 73,018 2,950 3,917 73 143 0.1% 0.2% 4.0% 5.4% 2.4%
20 - The Reject Shop 70,563 1,528 1,417 3,938 3,848 5.7% 7.5% 2.2% 2.7% 1.2%
Department & Online Stores
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Pink Frosting
1,524 Shares
Who else wishes there was an extra day in the weekend?
BIG W
2,416 Shares
Why yes it is, Mr. Ritchie! http://bit.ly/eBayLionel
eBay.com.au
3,508 Shares
Challenge: See if you can write 5 consecutive comments in a row. Ready? GO!
CatchOfTheDay.com.au
3,690 Comments
Every day, the CatchOfTheDay.com.au warehouse has between 150-300 people packing your orders...But, can you guess how ...
CatchOfTheDay.com.au
2,135 Comments
Help us name our new charity bear! Tell us which name you prefer:1) Mr Jones2) Max
David Jones
1,301 Comments
Pink Frosting
10,481 Likes
11,377 Likes
SpotlightWINoneoffiftySpotlightgiftcards valued at $20!Thanks to Facebook’s new guidelines; all you have to do is like this post and you go into ...
11,990 Likes
Why yes it is, Mr. Ritchie! http://bit.ly/eBayLionel
eBay.com.au
Department & Online Stores
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
24
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,155,145 29,618 32,574 47,112 52,548 5.0% 15.4% 2.6% 5.0%
1 1UNSW (The University of New South Wales)
232,186 4,124 4,584 8,336 9,160 3.7% 4.6% 1.8% 2.3% 13.9%
2 2 Macquarie University 178,514 1,143 1,491 1,796 3,280 1.0% 2.0% 0.6% 0.9% 3.9%
3 3 Monash University 75,489 1,444 1,604 2,356 2,175 3.2% 3.4% 1.9% 2.4% 4.9%
4 4 University of Sydney 66,177 1,605 2,154 1,259 1,327 1.9% 2.2% 2.4% 3.5% 5.4%
5 5 Curtin University 57,496 1,470 1,189 2,001 1,584 3.5% 3.3% 2.6% 2.4% 5.0%
6 6 The University of Melbourne 56,057 2,017 1,789 1,562 1,794 2.8% 3.8% 3.6% 3.7% 6.8%
7 7 RMIT University 50,035 760 995 1,020 1,285 2.1% 2.9% 1.5% 2.2% 2.6%
8 20 Open Colleges 47,824 2,616 5,400 8,270 16,756 19.2% 226.8% 5.5% 33.4% 8.8%
9 8 Swinburne University of Technology 44,386 2,922 2,977 1,586 1,782 3.6% 5.0% 6.6% 8.1% 9.9%
10 11 SEEK Learning 41,423 1,386 1,460 3,594 3,752 9.1% 13.5% 3.3% 4.9% 4.7%
11 9 Open Universities Australia 38,628 1,237 590 2,773 282 7.4% 0.9% 3.2% 1.9% 4.2%
12 14 The University of Queensland 36,742 1,368 1,553 1,425 1,785 4.0% 6.8% 3.7% 5.7% 4.6%
13 12Queensland University of Technology (QUT)
34,088 771 596 2,038 1,002 6.1% 3.5% 2.3% 2.1% 2.6%
14 10 La Trobe University 33,646 467 1,295 695 1,577 2.1% 5.4% 1.4% 4.3% 1.6%
15 18 University of South Australia 32,014 2,439 939 4,589 1,221 15.8% 6.3% 7.6% 4.7% 8.2%
16 13 Deakin University 31,175 425 788 754 696 2.4% 2.5% 1.4% 2.8% 1.4%
17 16 UTS: University of Technology, Sydney 26,873 438 590 860 842 3.3% 3.7% 1.6% 2.5% 1.5%
18 17 The University of Adelaide 26,010 2,256 1,655 1,170 904 4.6% 4.2% 8.7% 7.6% 7.6%
19 15 Australian Catholic University (ACU) 25,704 334 432 516 646 2.0% 2.8% 1.3% 1.8% 1.1%
20 19 The University of Newcastle, Australia 20,678 396 493 512 698 2.5% 4.1% 1.9% 2.8% 1.3%
Education
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
141 Shares
No matter your age!
168 Shares
Koala on campus! This little guy and his friends from Featherdale Wildlife Park were on Eastern Ave today...
University of Sydney
228 Shares
77 Comments
Mid-semester break starts today! I’ll be spending it ___________
95 Comments
Describe your Semester Two so far, using just two words ...
The University of Adelaide
112 Comments
Do you consider yourself a better performer in exams, or do you do your best work with assignments?
Open Universities Australia The University of Melbourne
1,853 Likes
We’re delighted to welcome Julia Gillard as an honorary Visiting Professor! http://ow.ly/oKWoM
1,937 Likes
The University of Melbourne
The University of Adelaide The University of Adelaide
4,488 Likes
Congrats to Swinburne international students recently awarded scholarships from the Victorian Government. Read all about it: http://ow.ly/pg0wI
Swinburne University of Technology
Education
Open Colleges
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
26
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,157,606 122,811 90,071 110,738 111,956 2.5% 2.5% 3.0% 2.6%
1 1 JBHi-FiOfficial 553,313 7,006 4,550 20,496 10,076 3.8% 2.1% 1.3% 1.0% 5.7%
2 2 Kogan 497,208 6,539 6,164 10,976 5,726 2.2% 1.3% 1.3% 1.4% 5.3%
3 3 EA Games Australia 442,693 9,336 12,563 10,765 22,558 2.5% 5.9% 2.1% 3.2% 7.6%
4 4 Xbox Australia 417,724 13,621 6,907 8,739 9,273 2.1% 2.4% 3.3% 1.8% 11.1%
Appliances Online Australia 341,150 - 5,451 -87 5,186 - 1.6% - 1.6% -
5 6 Sony Australia 338,103 2,290 3,843 4,717 7,944 1.4% 2.5% 0.7% 1.2% 1.9%
6 10 Samsung Australia 331,083 17,260 9,520 48,698 23,396 15.6% 11.7% 5.2% 4.5% 14.1%
7 7 HTC Australia 274,681 1,857 5,706 1,034 11,734 0.4% 4.6% 0.7% 2.2% 1.5%
8 8 EB Games Australia 257,516 10,969 18,044 3,459 2,767 1.4% 1.1% 4.3% 7.2% 8.9%
9 9 PlayStation Australia 234,802 6,353 5,886 3,743 5,840 1.6% 2.8% 2.7% 2.8% 5.2%
GAMEAus 187,235 - - -313 135 -0.2% 0.1% - - -
10 11 Logitech 173,285 38,568 4,742 -15132 1,489 -8.2% 0.8% 22.3% 2.6% 31.4%
Nokia Australia 132,853 - 1,478 421 2,779 0.3% 2.2% - 1.2% -
11 13 Mighty Ape Australia 123,736 760 1,602 553 2,163 0.4% 1.8% 0.6% 1.3% 0.6%
12 14 ghd 115,582 704 988 367 1,581 0.3% 1.4% 0.6% 0.9% 0.6%
Big Brown Box 94,872 - - -65 - -0.1% - - - -
13 15 Intel Australia 87,254 780 1,103 286 1,062 0.3% 1.3% 0.9% 1.3% 0.6%
Xbox for Families 75,652 - - 50 834 0.1% 1.1% - - -
LG Australia 72,917 - 852 47 1,799 0.1% 2.6% - 1.2% -
14 18 Dick Smith 70,715 1,672 725 3,822 1,530 5.6% 2.5% 2.4% 1.2% 1.4%
15 17 Canon Australia 69,839 1,152 2,234 2,192 1,209 3.2% 1.8% 1.6% 3.4% 0.9%
Panasonic Australia 55,705 - - -41 656 -0.1% 1.2% - - -
Electronics
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
27
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,157,606 122,811 90,071 110,738 111,956 2.5% 2.5% 3.0% 2.6%
16 19 Betta 49,282 1,622 3,260 2,368 1,723 4.9% - 3.3% 8.3% 1.3%
Acer Australia & New Zealand 48,806 - - 344 558 0.7% 1.1% - - -
Huawei Device Australia 42,416 - - 84 404 0.2% 1.0% - - -
17 - Lenovo Australia and New Zealand 32,884 576 540 1,488 77 4.6% 0.3% 1.8% 1.8% 0.5%
ASUS Australia 32,318 - 640 59 798 0.2% 2.6% - 2.0% -
Toshiba Australia and New Zealand 28,816 - 1,191 6 2,937 - 15.9% - 5.9% -
Electronics
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Australian Facebook Performance Report October 2013 // #fbreport
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1,077 Shares
Xbox will be competing in the Supercheap Auto Bathurst 1000 this year! Drop a ‘like’ if you’d take the Xbox One V8 Racecar for a spin around the mountain...
Xbox Australia
537 Shares
I’m ready for #GTAV (R18+). Print oneoftheseoffandyoucanbetoo! - kronjob
Xbox Australia
919 Comments
If you could mix together any two Xbox games, what would they be? - kronjob
Xbox Australia
2,381 Comments
Complete this sentence: I want the new iPhone to be able to ____________.
Kogan
4,015 Likes
Remember this guy? He’s 15 years old today
PlayStation Australia
7,078 Likes
#FIFA14 is IN STORES NOW!Visit the Thank FIFA 14 It’s Friday Hub for your chance to win awesome prizes --> http://bit.ly/TFIFA14IF #TFIFA14IF
EA Games Australia
1,161 Shares
Want to win the new iPhone that is about to be released? To enter:1. Click ‘Like’ on this picture2. Click ‘Share’ on this post3.Makethispictureyourprofile...
Kogan
2,664 Comments
We’ve got 10 Black Ops II: Apocalypse (MA15+) codes to give away! COMMENT below where you’d like the next zombies map to be set. Best answers get codes!
Xbox Australia
10,121 Likes
Xbox will be competing in the Supercheap Auto Bathurst 1000 this year! Drop a ‘like’ if you’d take the Xbox One V8 Racecar for a spin around the mountain...
Xbox Australia
Electronics
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
29
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,164,566 26,463 30,977 30,953 52,855 3.4% 14.5% 1.1% 4.7%
1 - Coca-Cola Australia 949,619 7,517 - 22,188 6,805 2.4% 0.7% 0.8% - 20.0%
2 1 V Energy Drink Australia 535,139 4,106 9,602 -374 11,562 -0.1% 2.3% 0.8% 1.8% 10.9%
3 - Slurpee Australia 432,511 4,632 - 1,331 2,709 0.3% 0.6% 1.1% - 12.3%
DareIcedCoffee® 287,122 - 2,316 -102 6,291 - 2.3% - 0.8% -
4 3 Pepsi 263,744 1,620 1,386 881 2,857 0.3% 1.2% 0.6% 0.6% 4.3%
Coca-Cola Zero Australia 234,393 - - 134 2,429 0.1% 1.2% - - -
5 4 Fanta Australia 225,756 2,452 13,287 478 27,354 0.2% 16.5% 1.1% 7.4% 6.5%
6 - Lipton Ice Tea 200,373 2,127 - 289 1,122 0.1% 0.3% 1.1% - 5.6%
7 5 BigM® 183,556 2,784 1,480 9,473 3,506 5.3% 2.2% 1.5% 0.9% 7.4%
POWERADE Australia 160,655 - 2,354 603 3,398 0.4% 2.2% - 1.5% -
FarmersUnionIcedCoffee® 154,800 - - 199 597 0.1% 0.4% - - -
ICE BREAK 153,768 - 1,357 194 3,335 0.1% 2.3% - 0.9% -
Kirks Originals 138,324 - 1,624 -92 148 -0.1% 0.1% - 1.2% -
8 9 Moccona 136,529 2,652 4,350 1,043 5,948 0.8% 4.9% 1.9% 3.5% 7.0%
9 11 MILO Australia & New Zealand 122,062 2,879 3,286 6,762 4,246 5.7% 4.2% 2.4% 3.2% 7.6%
Gatorade Australia 105,835 - 932 537 2,758 0.5% 2.7% - 0.9% -
'Mount Franklin' Water 105,789 - 1,101 467 2,212 0.4% 2.2% - 1.1% -
Rockstar Energy Australia 104,954 - 1,830 753 6,679 0.7% 6.8% - 1.8% -
10 14 Mountain Dew Australia 103,651 1,323 791 2,575 2,223 2.5% 2.5% 1.3% 0.9% 3.5%
Schweppes Australia 85,559 - 787 657 2,305 0.8% 3.1% - 1.0% -
Cottee's Cordial 80,608 - 524 294 1,231 0.4% 1.6% - 0.7% -
11 17 Jamaica Blue 72,372 1,296 5,533 16 -48 - -0.1% 1.8% 7.6% 3.4%
FMCG - Beverages
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
30
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,164,566 26,463 30,977 30,953 52,855 3.4% 14.5% 1.1% 4.7%
12 18 SOLO the Original Thirst Crusher 65,732 984 3,054 749 4,738 1.1% 8.8% 1.5% 5.4% 2.6%
Breaka Flavoured Milk 57,517 - 841 -46 3,142 -0.1% 6.0% - 1.6% -
Spring Valley 45,395 - - -103 373 -0.2% 0.8% - - -
13 20 Dilmah Australia 45,313 1,755 3,513 1,685 2,122 3.8% 5.5% 3.9% 8.8% 4.7%
14 - a2 Milk 26,336 1,494 - 4,268 - 17.6% - 5.7% - 4.0%
15 - Coca-Cola Amatil 1,516 46 41 66 33 4.5% - 3.0% 3.2% 0.1%
FMCG - Beverages
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
195 Shares
Hellocoffee!
Jamaica Blue
313 Shares
Which tap would you hit?
V Energy Drink Australia
323 Shares
Hashtag your posts with #ilovemoccona & you could be featured in our next post!
Moccona
983 Comments
Can you spot the upside down FANTA Frankenstein?! :P
Fanta Australia
1,206 Comments
Who nose what’ll happen ;)
Slurpee Australia
3,463 Comments
Yar it be International Talk Like A PirateDay!Bethefirstscallywagto guess the lucky number in me treasure chest and ye will win a case of V.
V Energy Drink Australia
2,115 Likes
Who wants some?
V Energy Drink Australia
2,528 Likes
Are you in need of a Moccona shop this weekend? #ilovemoccona
Moccona
4,678 Likes
MocconaHashtag your posts with #ilovemoccona & you could be featured in our next post!
FMCG - Beverages
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
32
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,091,585 68,955 94,315 194,165 129,406 4.9% 7.6% 1.6% 3.9%
Bubble O' Bill Ice Creams 1,262,150 - - -1424 1,294 -0.1% 0.1% - - -
Pringles 910,439 - 10,842 -2176 13,429 -0.2% 1.0% - 0.8% -
5 Gum Australia & NZ 528,196 - 3,384 -546 3,892 -0.1% 0.8% - 0.7% -
Cadbury Dairy Milk Australia 485,436 - 12,164 -496 9,923 -0.1% 2.1% - 2.5% -
1 5 Nutella Australia & NZ 374,229 5,128 8,841 7,480 12,511 2.0% 3.8% 1.4% 2.7% 7.4%
2 4 Vegemite 364,845 3,018 3,434 92,843 3,119 27.1% 0.9% 0.8% 1.0% 4.4%
3 6 Tic Tac Australia and New Zealand 351,778 4,358 6,620 6,655 15,674 1.9% 4.9% 1.2% 2.0% 6.3%
4 7 Maltesers Australia 318,774 3,720 8,595 1,166 4,130 0.4% 1.4% 1.2% 2.9% 5.4%
5 9 M&M'S Australia 302,176 4,376 5,925 3,302 4,522 1.1% 1.6% 1.4% 2.1% 6.3%
6 8 Ferrero Chocolates Australia 300,554 2,266 7,160 1,417 8,217 0.5% 2.9% 0.8% 2.5% 3.3%
7 12 Kit Kat 290,589 8,655 10,253 24,731 16,962 8.8% 7.3% 3.0% 4.2% 12.6%
8 11 Allen's Lollies 283,812 7,154 7,423 12,567 10,127 4.5% 4.2% 2.5% 3.0% 10.4%
9 - Chupa Chups Australia 272,573 2,174 - 5,121 - 1.9% - 0.8% - 3.2%
10 13 Lindt Australia 179,750 1,689 3,864 114 4,568 0.1% 2.6% 0.9% 2.2% 2.4%
Magnum 184,566 - - -488 - -0.3% - - - -
11 15 Arnott's Tim Tam 160,882 1,878 1,774 856 1,347 0.5% 0.9% 1.2% 1.1% 2.7%
12 17 Uncle Tobys 145,300 4,639 4,108 8,512 11,225 6.0% 9.7% 3.2% 3.4% 6.7%
Samboy Chips 149,494 - - -17 1,221 - 0.8% - - -
Streets Golden Gaytime 149,218 - 2,157 16 1,248 - 0.9% - 1.5% -
13 18 Kinder Surprise Australia & NZ 122,420 909 3,327 529 3,776 0.4% 3.5% 0.7% 3.0% 1.3%
Cornetto 142,085 - 1,245 1,173 2,695 0.8% 1.7% - 0.8% -
Cheezels 137,873 - - -38 1,167 - 0.9% - - -
FMCG - Snackfoods
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
33
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,091,585 68,955 94,315 194,165 129,406 4.9% 7.6% 1.6% 3.9%
14 - Smith’s Chips 113,665 689 - 824 - 0.7% - 0.6% - 1.0%
15 19 Baskin-Robbins 109,615 3,291 1,735 1,779 -1116 1.6% -1.0% 3.0% 1.6% 4.8%
Doritos Australia & NZ 112,986 - 1,064 651 2,894 0.6% 2.9% - 1.0% -
16 - Ben & Jerry's 97,455 4,346 2,469 4,218 -1016 4.5% -1.1% 4.5% 2.8% 6.3%
DRUMSTICK Australia 101,025 - 1,008 -24 184 - 0.2% - 1.0% -
17 - Fantastic Noodles 87,169 648 820 1,952 2,770 2.3% 3.9% 0.7% 1.1% 0.9%
Streets Paddle Pop 88,400 - - 390 721 0.4% 0.8% - - -
18 - Old El Paso Australia 84,787 996 779 1,914 700 2.3% 0.9% 1.2% 1.0% 1.4%
19 - Whittaker's Chocolate Australia 70,577 4,253 12,650 3,425 17,252 4.9% 50.4% 6.0% 27.9% 6.2%
20 - AERO Australia 60,635 4,768 4,538 14,760 14,638 26.7% 55.5% 7.9% 13.4% 6.9%
FMCG - Snackfoods
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469 Shares
We’ve listened and appreciate your comments. We hope you’ll appreciate a FREE 30g sample.Try new and improved UNCLE TOBYS CHEERIOS for yourself.
Uncle Tobys
738 Shares
Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU
899 Shares
Check out this delicious, Frozen Tim Tam Cheesecake recipe! Our mouths are watering just thinking about it! If you want to give it a try pick up some...
Arnott’s Tim Tam
916 Comments
Whatarethefirsttwowordsyousee?
Maltesers Australia
1,073 Comments
Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU
1,271 Comments
How do you and your friends eat your SNAKE ALIVE?A. StretchB. KnotC. Combine colours
Allen’s Lollies
3,893 Likes
Quiet please.
4,342 Likes
Thanks to everyone who joined us in saying “I DOugh”. The world is moving towards marriage equality and Ben & Jerry’s are proud to be a part of it!
Ben & Jerry’s
11,294 Likes
Enter & be in to WIN our delicious Peanut Butter chocolate: http://whittake.rs/PeanutAU
FMCG - Snackfoods
Whittaker’s Chocolate Australia
Tic Tac Australia and New Zealand
Whittaker’s Chocolate Australia
Whittaker’s Chocolate Australia
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
35
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,240,671 55,020 58,912 24,213 33,594 4.3% 8.4% 4.4% 4.9%
1 1 Queensland Police Service 407,653 22,998 21,696 5,488 7,283 1.4% 1.9% 5.6% 5.6% 41.8%
2 2 NSW Police Force 233,806 10,963 22,796 3,527 8,460 1.5% 4.1% 4.7% 10.7% 19.9%
3 3 AustralianArmy 209,586 3,361 1,605 232 1,700 0.1% 0.8% 1.6% 0.8% 6.1%
BetheInfluence:TacklingBingeDrinking 189,737 - - -746 -1201 -0.4% -0.6% - - -
that's melbourne 117,873 - 3,533 403 6,892 0.3% 6.6% - 3.3% -
The Line - Australian Government 76,055 - 3,640 -108 2,929 -0.1% 4.2% - 5.1% -
Australian Institute of Sport 69,802 - - 203 632 0.3% 0.9% - - -
4 6 DonateLife 58,954 362 895 128 434 0.2% 0.8% 0.6% 1.6% 0.7%
5 7Australian Department of Immigration and Border Protection
44,141 1,093 2,387 1,735 4,758 4.0% 15.7% 2.5% 7.3% 2.0%
6 - City of Sydney 32,846 1,516 1,050 - 3.2% - 4.6% - 2.8%
7 8 Royal Australian Navy 30,751 1,449 2,148 1,015 1,215 3.4% 4.7% 4.7% 8.1% 2.6%
8 - Brisbane City Council 29,275 956 446 - 1.5% - 3.3% - 1.7%
9 9 Royal Australian Air Force 28,956 1,335 1,538 727 614 2.5% 2.4% 4.6% 5.9% 2.4%
10 10 CSIRO 28,308 887 1,750 520 1,359 1.9% 5.7% 3.1% 7.1% 1.6%
11 - City of Perth 20,002 1,394 498 - 2.5% - 7.0% - 2.5%
12 - AustralianTaxationOffice 18,948 274 728 374 1,816 2.0% 43.4% 1.4% 14.4% 0.5%
13 - AEC 17,891 5,601 132 4,708 244 33.3% 7.2% 31.3% 3.7% 10.2%
14 11 Australian Federal Police 17,739 1,250 1,381 1,563 1,046 9.1% 7.8% 7.0% 9.9% 2.3%
15 12 Australia Council for the Arts 13,767 156 189 329 458 2.4% 3.8% 1.1% 1.5% 0.3%
16 - City of Gold Coast 12,211 568 897 - 7.6% - 4.6% - 1.0%
17 13 Australian Human Rights Commission 10,946 302 273 393 365 3.7% 3.9% 2.8% 2.9% 0.5%
Government
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
36
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,240,671 55,020 58,912 24,213 33,594 4.3% 8.4% 4.4% 4.9%
18 15 Screen Australia 10,320 441 1,097 379 3,326 3.7% 57.1% 4.3% 14.4% 0.8%
19 16 acmadotgov 7,933 56 131 74 173 0.9% 2.3% 0.7% 1.7% 0.1%
20 20 business.gov.au 6,638 58 166 130 343 2.0% 6.8% 0.9% 3.2% 0.1%
Government
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1,424 Shares
Showyoursupportforofficerswhosacrificeditallinthelineofduty. Wear a virtual blue ribbon on your Facebook or Twitter display picture for National...
Queensland Police Service
1,481 Shares
Queensland police have once againsteppeduptheireffortstotrack down a suspected double murderer and the man previously known as ‘Australia’s most ...
Queensland Police Service
4,542 Shares
Today is World Suicide Prevention Day. Help us spread awareness and show your support for loved ones in need.
Queensland Police Service
519 Comments
What The? Friday - This week, we’re ramping things up
Queensland Police Service
527 Comments
Tweet from the beat 2nite with #GCPolice.Nightshiftbriefing @ Broadbeach Stn
Queensland Police Service
685 Comments
Remember to vote before 6pm Saturday to have your say at the biggest event of the year!Visit www.aec.gov.au/where to findyournearestpollingplace.
AEC
3,011 Likes
Showyoursupportforofficerswhosacrificeditallinthelineofduty. Wear a virtual blue ribbon on your Facebook or Twitter display picture for National...
Queensland Police Service
3,567 Likes
Tweet from the beat 2nite with #GCPolice.Nightshiftbriefing @ Broadbeach Stn
Queensland Police Service
5,892 Likes
Apoliceofficerassistedwiththe delivery of a baby girl this morning on the side of the road at Mount Gravatt.
Queensland Police Service
Government
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
38
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,909,211 65,707 55,626 103,862 67,255 5.5% 3.2% 2.3% 2.2%
1 1Michelle Bridges 12 Week Body
Transformation609,897 15,117 21,260 13,024 11,749 2.2% 2.2% 2.5% 3.9% 23.0%
2 - Lynx 345,453 4,296 - 5,206 - 1.5% - 1.2% - 6.5%
3 2 Nivea Australia 229,073 3,740 3,868 3,893 2,005 1.7% 0.9% 1.6% 1.8% 5.7%
Impulse 190,401 - 7,864 -219 6,204 -0.1% 3.4% - 4.2% -
4 4 Clinique Australia 186,336 3,085 1,248 6,895 1,318 3.8% 0.8% 1.7% 0.7% 4.7%
5 5 Estee Lauder Australia 184,214 2,920 6,874 2,003 22,189 1.1% 14.7% 1.6% 4.2% 4.4%
Australis Cosmetics 148,477 - 2,161 40 2,690 - 1.9% - 1.5% -
6 7 Le Tan 141,052 1,704 2,296 3,126 2,530 2.2% 2.0% 1.2% 1.8% 2.6%
7 8 VS Sassoon 126,674 4,267 1,116 4,718 2,599 3.8% 2.4% 3.4% 1.0% 6.5%
8 - Priceline Australia 122,647 1,878 - 4,355 - 3.6% - 1.5% - 2.9%
9 10 Maybelline New York - Australia 114,566 2,380 1,182 3,054 698 2.7% 0.7% 2.1% 1.2% 3.6%
10 13 Schwarzkopf 113,454 814 3,798 916 10,550 0.8% 13.4% 0.7% 4.6% 1.2%
11 9 Dove 112,637 1,175 661 701 46 0.6% - 1.0% 0.7% 1.8%
12 12 Napoleon Perdis 96,995 1,166 1,822 2,145 1,934 2.2% 2.1% 1.2% 2.0% 1.8%
Vicks Australia 93,645 - 723 81 1,140 0.1% 1.2% - 0.8% -
13 18 Avon 89,528 8,366 2,592 26,348 1,524 33.8% 2.5% 9.3% 4.2% 12.7%
Sunsilk Australia 84,601 - - -70 452 -0.1% 0.5% - - -
Panadol Australia 76,726 - 957 9 2,403 - 3.3% - 1.3% -
14 19 Durex Australia 75,763 3,321 1,347 5,258 725 7.2% 1.2% 4.4% 2.2% 5.1%
L'Oréal Paris - Australia 73,190 - 4,342 348 7,362 0.5% 11.9% - 6.6% -
15 16 KORA Organics by Miranda Kerr 72,139 1,525 669 1,377 1,824 1.9% 2.8% 2.1% 1.0% 2.3%
Health & Beauty
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
39
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,909,211 65,707 55,626 103,862 67,255 5.5% 3.2% 2.3% 2.2%
16 17 Olay Australia & New Zealand 68,571 2,123 3,719 816 1,789 1.2% 2.8% 3.1% 5.8% 3.2%
17 - Libra 64,454 1,857 - 4,003 - 6.4% - 2.9% - 2.8%
18 - Revlon Australia 52,424 2,306 1,590 4,813 3,824 9.5% 9.8% 4.4% 3.9% 3.5%
19 - ModelCo 51,954 3,011 904 10,412 1,733 22.5% 5.3% 5.8% 2.7% 4.6%
20 20 Moxie 51,380 656 680 799 218 1.6% 0.4% 1.3% 1.3% 1.0%
Health & Beauty
#1
#2
#3
Top Posts by Shares
#1
#2
#3
Top Posts by Comments
#1
#2
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Top Posts by Likes
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Michelle Bridges 12 Week Body Transformation
993 Shares
Avon
1,477 Shares
VS Sassoon
1,732 Shares
Avon
586 Comments
This is a global shout out to all my 12WBTers. What country are you in? I want to know! Xx
OK... Now this is something I agree with! Xx
963 Comments
Which LYNX scent would you like to re-appear?
Watch this video to be amazed as real people try out the Curl Secret!
Lynx
1,994 Comments
Tag a mate who has...
Lynx
4,726 Likes
When Kate signed up to my 12WBT she could run 200 metres. After a year of hard work Kate haslost40kgandrunherfirsthalf-marathon!
5,390 Likes
Meet Shelley - 18kg down over 3 rounds of my 12WBT!! Her advice: “Be positive. If you fail, you can only improve the next day.” Go Shelley! Read her story: ...
Estee Lauder Australia
5,660 Likes
It’s Gift Time at MYER! Choose your deluxe 9-piece gift FREE with any purchase of $70 or more* on Estée Lauder at MYER . You select your perfect skincare regimen...
Health & Beauty
Michelle Bridges 12 Week Body Transformation
Michelle Bridges 12 Week Body Transformation
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
41
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
215,472 3,363 6,619 6,359 21,175 9.6% 7.1% 1.6% 3.5%
1 1 AAMI 100,393 1,063 4,634 1,397 15,544 1.4% 19.2% 1.1% 5.2% 31.6%
2 2 iSelect 69,181 798 1,112 2,019 3,615 3.0% 6.3% 1.2% 1.9% 23.7%
3 3 Bupa Australia 33,985 670 621 832 1,703 2.5% 6.3% 2.0% 2.2% 19.9%
4 4 Medibank 8,922 655 123 1,944 188 24.4% 6.6% 7.3% 4.1% 19.5%
SGIO 2,662 - - 22 - 0.8% - - - -
ahm health insurance 1,880 - 56 43 75 2.3% - - 3.4% -
5 6 nib health insurance 1,628 76 80 67 72 4.2% 5.6% 4.7% 6.0% 2.3%
6 7 Youi 1,170 42 49 52 53 4.5% 5.8% 3.6% 5.2% 1.2%
7 - Choosi 193 59 - 48 - 27% - 30.6% - 1.8%
Insurance
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#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
72 Shares
R U OK? Let’s make a pledge to ask the question, listen without judgement, encourage action and follow up. Today is #ruokday & a reminder that conversations...
Medibank
110 Shares
Rhonda-vous Rhondas! If your name is Rhonda, chances are you are also #hotlikeasunrise, have had someone say #kissmeketut, and been asked about ...
AAMI
111 Shares
Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize!
AAMI
75 Comments
Rhonda-vous Rhondas! If your name is Rhonda, chances are you are also #hotlikeasunrise, have had someone say #kissmeketut, and been asked about ...
AAMI
92 Comments
Calling all Trents! Or are you just Mr Toogood? If you’re barracking for #TeamTrent in the race for Rhonda’s heart, SHARE / LIKE / COMMENT – you might even...
AAMI
205 Comments
Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize!
AAMI
273 Likes
www.iselect.com.au
iSelect
558 Likes
www.iselect.com.au
iSelect
731 Likes
Love Instagram? Upload a pic showing your support for #TeamTrent or #TeamKetut and post it to our wall for your chance to #win a spot prize!
AAMI
Insurance
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
43
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,899,158 83,146 55,897 67,563 45,237 3.3% 4.0% 2.9% 3.9%
1 1 Justice Crew 609,868 7,278 10,054 1,949 5,362 0.3% 0.9% 1.2% 1.7% 8.8%
Hilltop Hoods 539,066 - 4,890 5,998 5,143 1.1% 1.0% - 0.9% -
2 3 360 464,901 5,523 7,986 6,691 1,945 1.4% 0.4% 1.2% 1.7% 6.6%
3 4 BLISS N ESO 457,276 13,498 9,638 7,542 5,826 1.7% 1.4% 3.0% 2.2% 16.2%
4 5 Jessica Mauboy 290,290 19,503 3,289 12,878 3,178 4.5% 1.2% 6.7% 1.2% 23.5%
5 6 Guy Sebastian 274,991 7,068 6,028 8,032 6,335 3.0% 2.5% 2.6% 2.4% 8.5%
6 7 Flume 248,532 13,253 11,484 13,687 14,301 5.7% 7.9% 5.3% 6.1% 15.9%
7 - Reece Mastin 208,024 8,442 - 4,702 - 2.3% - 4.1% - 10.2%
Short Stack 174,659 - - 481 1,709 0.3% 1.0% - - -
Karnivool 139,686 - 3,725 2,155 3,078 1.6% 2.5% - 3.0% -
8 8 Birds of Tokyo 138,154 1,364 1,343 1,705 2,442 1.2% 1.9% 1.0% 1.0% 1.6%
9 10 PEZ 93,055 1,864 884 6,964 897 7.8% 1.0% 2.0% 1.0% 2.2%
Lisa Mitchell 81,102 - - 263 662 0.3% 0.8% - - -
10 11 Kate Miller-Heidke 61,144 1,129 1,076 378 713 0.6% 1.3% 1.8% 1.9% 1.4%
11 13 Harrison Craig 29,506 2,714 2,928 1,892 2,661 6.6% 21.8% 9.2% 21.8% 3.3%
12 12 Jinja Safari 23,417 1,510 1,187 1,143 1,577 5.0% 8.2% 6.4% 5.8% 1.8%
Musicians & Bands
#1
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#1
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#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
277 Shares
We can’t tell you where we are right now, but for the last week we have been deployed on a secret mission in the Middle East, hanging out with and ...
BLISS N ESO
374 Shares
I made Intel a song. They made me a tablet orchestra with a robot conductor.
Flume
377 Shares
Just wanted to say how proud I am to be a part of Australian Electronic music scene right now, and its not just me.I’ve been travelling the world ...
Flume
393 Comments
Just wanted to say how proud I am to be a part of Australian Electronic music scene right now, and its not just me.I’ve been travelling the world ...
Flume
451 Comments
i did this track at sprung festival over the weekend, and apparently it pissed a lot of peopleoff...ifthemessageinthissong...
360
618 Comments
Reooowrrrrrr!!!
Guy Sebastian
6,524 Likes
We can’t tell you where we are right now, but for the last week we have been deployed on a secret mission in the Middle East, hanging out with and ...
BLISS N ESO
10,161 Likes
He won’t share :(
Reece Mastin
16,122 Likes
Reooowrrrrrr!!!
Guy Sebastian
Musicians & Bands
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
45
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,878,938 213,321 119,247 105,638 40,237 6.5% 2.7% 11.4% 8.7%
1 1 Frankie Magazine 197,875 6,687 5,799 5,642 3,662 2.9% 2.0% 3.4% 3.1% 3.1%
2 2 DOLLY Magazine 162,584 2,409 2,385 3,096 2,623 1.9% 1.7% 1.5% 1.5% 1.1%
3 3 Ninemsn 132,481 6,037 4,619 1,822 1,597 1.4% 1.3% 4.6% 3.6% 2.8%
4 5 Vogue Australia 124,694 15,799 6,400 16,750 4,555 14.3% 4.4% 12.7% 6.0% 7.4%
5 6 Babyology 122,888 71,779 27,133 10,649 3,631 9.0% 3.6% 58.4% 26.3% 33.6%
6 4 Girlfriend Magazine Australia 120,759 1,452 1,700 2,260 748 1.9% 0.6% 1.2% 1.4% 0.7%
7 7 Better Homes and Gardens 117,484 12,454 7,247 7,242 5,215 6.3% 5.3% 10.6% 7.2% 5.8%
8 8 INKED Australia/NZ 104,968 1,406 2,202 3,215 525 3.1% 0.5% 1.3% 2.2% 0.7%
9 9 Sunshine Coast Daily 95,814 4,921 3,140 475 210 0.5% 0.2% 5.1% 3.3% 2.3%
10 11 Australian 4WD Action 92,393 10,813 11,613 10,749 2,911 12.4% 4.0% 11.7% 15.5% 5.1%
11 10 Top Gear Australia 83,144 5,386 5,165 7,250 1,739 9.0% 2.3% 6.5% 6.6% 2.5%
12 12 RUSSH MAGAZINE 79,372 1,785 1,104 3,289 2,035 4.2% 2.8% 2.2% 1.5% 0.8%
13 - Mamamia 74,024 17,550 - 4,595 - 6.4% - 23.7% - 8.2%
14 13 Daily Telegraph 62,258 4,915 5,427 2,414 1,302 4.0% 2.4% 7.9% 9.7% 2.3%
15 14 news.com.au 57,249 7,774 5,940 4,846 2,467 8.8% 5.2% 13.6% 12.3% 3.6%
16 18 ABC News 55,467 15,329 4,828 11,595 1,779 23.3% 4.4% 27.6% 11.5% 7.2%
17 15 Herald Sun 53,953 3,954 4,174 1,138 1,886 2.1% 4.0% 7.3% 8.7% 1.9%
18 17 Australian Geographic 49,931 4,947 4,913 3,782 864 7.8% 1.9% 9.9% 10.8% 2.3%
19 16 The Advertiser 48,645 4,868 4,063 1,296 1,053 2.7% 2.3% 10.0% 8.8% 2.3%
20 - The NT News 42,955 13,056 11,395 3,533 1,435 8.6% 4.3% 30.4% 33.0% 6.1%
News & Magazines
#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
4,466 Shares
Like & share if true!
Babyology
4,652 Shares
Please share if you think that one woman in the Australian cabinet just isn’t good enough. - Team MM
Mamamia
111,679 Shares
Please Santa?! ~ TD
Babyology
1,251 Comments
We are researching travel prizes for an exciting competition and we’d love to know: Would you choose a holiday at a beach resort or a road trip...
Better Homes and Gardens
2,686 Comments
Please Santa?! ~ TD
Babyology
3,482 Comments
We’re asking the hard hitting questions today, so tell us…If the outdoor fairy came and granted you the wish to choose between a pool or outdoor ...
Better Homes and Gardens
9,308 Likes
I am still amazed by this impressive male ability?! ~ TD
Babyology
10,629 Likes
Why???? ~ TD
Babyology
216,243 Likes
Please Santa?! ~ TD
Babyology
News & Magazines
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
47
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
520,354 22,481 34,926 5,503 4,982 13.2% 0.6% 4.3% 8.5%
1 1 RSPCA Australia 133,670 3,334 2,045 2,355 2,469 1.8% 2.0% 2.5% 1.6% 14.8%
2 2 Purina Australia 130,935 3,923 4,734 666 996 0.5% 0.8% 3.0% 3.8% 17.5%
3 3 Schmackos Australia 97,397 4,198 18,860 26 696 - 0.7% 4.3% 19.6% 18.7%
4 - Whiskas Australia 71,048 3,082 - -24 - - - 4.3% - 13.7%
5 - Eukanuba Australia 41,365 392 - -120 - -0.3% - 0.9% - 1.7%
6 4 Hey Pup 19,675 4,604 7,836 394 586 2.0% - 23.4% 47.3% 20.5%
7 5 Paws For Life 9,633 1,451 1,051 711 136 7.7% 1.8% 15.1% 13.7% 6.5%
8 6 Greyhound Racing New South Wales 7,641 167 137 37 44 0.5% 0.6% 2.2% 1.8% 0.7%
9 7 Greyhounds As Pets 5,183 589 263 56 55 1.1% 1.1% 11.4% 5.3% 2.6%
10 - Fishchick Aquatics 2,245 134 - 28 - - - 5.9% - 0.6%
11 - Chewbies 1,562 607 - 1,374 - 132.1% - 38.8% - 2.7%
Pets
#1
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#1
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#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
854 Shares
Nothing better than a good snuggle... :-) (image via facebook.com)
Schmackos Australia
1,545 Shares
Oh dear... :-0
(image via weknowmemes.com)
Schmackos Australia
1,574 Shares
Does this happen to you?
ThankstoOfftheLeashforthiscartoon.
Purina Australia
207 Comments
What’s your dogs nick name?
Hey Pup
282 Comments
Does this happen to you?
ThankstoOfftheLeashforthiscartoon.
Purina Australia
807 Comments
How did you choose your pet’s name?
Purina Australia
3,014 Likes
Does this happen to you?
ThankstoOfftheLeashforthiscartoon.
Purina Australia
3,033 Likes
Battery cages are set to become illegal in the nation’s capital following an announcement by the ACT Government. With more than 11 million hens in cages...
RSPCA Australia
3,134 Likes
Nothing better than a good snuggle... :-) (image via facebook.com)
Schmackos Australia
Pets
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
49
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,080,869 225,906 35,697 147,022 8,777 9.9% 4.7% 20.9% 8.8%
1 4 Tony Abbott 253,829 52,463 2,925 34,773 1,440 15.3% 4.3% 20.7% 8.5% 23.2%
2 - Liberal Party of Australia 198,798 22,417 - 19,501 - 10.6% - 11.3% - 9.9%
3 1 Julia Gillard 179,646 25,376 17,433 12,665 4,726 7.4% 3.0% 14.1% 10.9% 11.2%
4 - Australian Labor Party 156,332 47,770 - 42,417 - 34.6% - 30.6% - 21.1%
5 2 Kevin Rudd and Labor 124,047 32,122 4,673 15,397 1,111 13.7% 1.5% 25.9% 6.3% 14.2%
6 3 The Australian Greens 84,454 30,605 7,906 11,785 604 15.5% - 36.2% 16.4% 13.5%
7 - Malcolm Turnbull 30,341 8,408 - 7,742 - 31.2% - 27.7% - 3.7%
8 - Kevin Rudd for PM of Australia 2012 13,047 483 - 56 57 0.4% 0.5% 3.7% - 0.2%
9 6 Christine Milne 8,564 3,608 1,157 1,132 235 14.2% 4.2% 42.1% 20.0% 1.6%
International Day of People with Disability
- Australia7,829 - 95 22 64 0.3% 0.8% - 1.2% -
10 12 EdHusic,FederalLaborforChifley 7,283 1,120 261 886 59 13.3% 3.1% 15.4% 13.5% 0.5%
11 7 Will Hodgman 5,764 354 252 29 59 0.5% 1.1% 6.1% 4.5% 0.2%
12 8 Lara Giddings 5,468 184 197 15 14 0.3% 0.3% 3.4% 3.6% 0.1%
The Shell Questacon Science Circus 4,397 - 42 43 85 1.0% 2.9% - 1.4% -
13 9 Michael Ferguson 3,448 209 117 200 16 6.0% 0.5% 6.0% 3.7% 0.1%
14 11 Nick McKim 3,012 85 166 21 35 0.7% 1.2% 2.8% 5.6% -
Kevin Rudd 2,372 - - 36 23 1.5% 1.2% - - -
15 14 Tasmanian Greens 2,291 340 240 231 24 10.9% 2.3% 14.8% 22.9% 0.2%
think before 1,813 - - -3 10 -0.2% 0.6% - - -
16 13 Department of Education, Tasmania 1,661 34 91 47 69 2.9% 5.0% 2.0% 6.4% -
17 16 Tasmanian Young Labor 1,079 78 119 6 191 0.6% 33.8% 7.2% 18.0% -
Politics
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
50
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,080,869 225,906 35,697 147,022 8,777 9.9% 4.7% 20.9% 8.8%
myfuture 1,048 - 19 47 41 4.6% 4.8% - 2.2%
Play by the Rules - making sport inclusive,
safe and fair1,044 - - 27 35 2.6% 4.2% - - -
18 17 Craig Emerson 787 145 54 72 53 9.7% 12.0% 18.4% 11.4% 0.1%
19 19 Tasmanian Labor 526 47 40 24 76 4.7% 20.1% 8.9% 9.6% -
Tasmanian Liberals 522 - - 12 8 2.3% 1.7% - - -
20 18Scott Bacon MP, Labor Member for
Denison492 58 66 23 8 4.7% 1.8% 11.8% 14.7% -
Politics
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#1
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Enter a postcode to compare Labor’s plans vs Abbott’s cuts in your area www.IfAbbottWinsYouLose.com.au
5,948 Shares
Australian Labor Party
Please click SHARE if you support the Coalition’s policy to abolish the carbon tax.
6,466 Shares
Tony Abbott
CLICK SHARE to show how Tony Abbott’s Cabinet compares to others around the world.
9,822 Shares
Australian Labor PartyThank you Australia, we won’t let you down.
Tony Abbott
11,780 Comments
Kevin Rudd and Labor
8,594 Comments
To you, the Australian people, I thank you.
Australian Labor Party
6,944 Comments
A tough night for Labor. ButaspiritedfightbyKevin,Albo,George + the whole team. My thoughts are with you all. JG
Enter a postcode to compare Labor’s plans vs Abbott’s cuts in your area www.IfAbbottWinsYouLose.com.au
Julia Gillard
31,022 Likes
Tony Abbott
39,195 Likes
47,349 Likes
To you, the Australian people, I thank you.
Thank you Australia, we won’t let you down.
Kevin Rudd and Labor
Politics
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
52
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
3,806,574 115,281 168,249 70,763 102,044 2.3% 3.4% 3.0% 3.9%
Domino's Pizza - Australia 862,143 - 7,261 3,648 9,118 0.4% 1.1% - 0.9% -
1 3 McDonald's Australia 738,257 22,731 12,682 26,239 9,831 3.6% 1.6% 3.1% 2.1% 19.7%
2 2 KFC Australia 709,848 24,521 17,875 10,240 14,363 1.5% 2.1% 3.5% 2.6% 21.3%
3 4 Subway Australia 621,323 4,750 9,531 9,114 27,333 1.5% 5.0% 0.8% 1.7% 4.1%
4 - Pizza Hut Australia 433,662 5,578 - 2,987 4,229 0.7% 1.0% 1.3% - 4.8%
5 5 Hungry Jack's 396,468 44,970 102,036 6,595 12,746 1.7% 3.6% 11.3% 28.6% 39.0%
6 7 Nando's Australia 241,428 2,401 2,096 4,759 5,469 2.0% 2.6% 1.0% 1.0% 2.1%
Red Rooster 226,657 - 2,074 417 2,172 0.2% 1.0% - 1.0% -
7 6 Donut King 224,496 1,827 5,345 1,457 2,635 0.7% 1.2% 0.8% 2.4% 1.6%
8 9 MuffinBreak 170,522 3,302 12,344 625 16,787 0.4% 11.8% 1.9% 8.1% 2.9%
Oporto 78,795 - 1,296 1,140 942 1.5% 1.2% - 1.7% -
9 11 Pizza Capers 67,676 1,137 1,225 2,744 2,674 4.1% 4.5% 1.7% 2.0% 1.0%
10 12 Eagle Boys Pizza 44,602 578 2,639 415 2,552 0.9% 6.4% 1.3% 6.4% 0.5%
11 13 Grill'd 41,999 623 476 612 508 1.5% 1.4% 1.5% 1.3% 0.5%
12 15 Mad Mex - Fresh Mexican Grill 35,277 1,304 764 3,280 1,098 9.7% 4.4% 3.7% 3.0% 1.1%
13 14 Crust Gourmet Pizza Bar 27,887 336 233 309 393 1.1% 1.5% 1.2% 0.9% 0.3%
Salsa's Fresh Mex Grill 18,763 - 146 86 180 0.5% 1.3% - 1.0% -
14 16 Pie Face 15,911 285 224 172 216 1.1% 1.4% 1.8% 1.5% 0.2%
15 18 La Porchetta 13,923 301 110 347 334 2.5% 2.6% 2.2% 0.8% 0.3%
16 19 Hog's Breath Cafe 12,219 432 429 577 492 4.8% 5.1% 3.5% 4.4% 0.4%
17 20 SumoSalad 9,896 182 227 277 372 2.8% 4.4% 1.8% 2.6% 0.2%
18 - Maries Pizza 1,180 23 13 14 12 1.2% 1.1% 1.9% 1.1% -
Quick Serve Restaurants
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
862 Shares
Congratulations new Pie-Minister
KFC Australia
1,396 Shares
Try the NEW tasty Zinger Pie first!It’savailableatonly6storesaround the country on Sat 7th. Stay tuned throughout the week for clues on where you can ...
KFC Australia
4,889 Shares
Now Available Everywhere!
KFC Australia
1,615 Comments
OurHotDogStuffedCrusthasofficiallybeenbackfor2days.Who’s already ordered?
Pizza Hut Australia
2,238 Comments
Try the NEW tasty Zinger Pie first!It’savailableatonly6storesaround the country on Sat 7th. Stay tuned throughout the week for clues on where you can ...
KFC Australia
8,053 Comments
Now Available Everywhere!
KFC Australia
5,870 Likes
Receive a free COKE ZERO Mini with every Hungry Jack’s Burger Mini purchase. The Mini Menu is a little awesome.
Hungry Jack’s
9,731 Likes
Try the NEW tasty Zinger Pie first!It’savailableatonly6storesaround the country on Sat 7th. Stay tuned throughout the week for clues on where you can ...
KFC Australia
28,770 Likes
Now Available Everywhere!
KFC Australia
Quick Serve Restaurants
Australian Facebook Performance Report October 2013 // #fbreport
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54
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,145,566 527,805 277,438 117,102 77,574 3.6% 2.7% 12.7% 13.1%
1 1 Hamish & Andy 1,854,761 13,471 18,512 39,380 11,281 2.1% 0.6% 0.7% 1.1% 2.6%
2 2 triple j 648,408 8,143 39,096 5,080 25,376 0.8% 4.2% 1.3% 6.4% 1.5%
3 3 FifiandJules 281,345 109,510 22,752 27,481 4,491 10.2% 1.9% 38.9% 9.5% 20.7%
4 4 Kyle and Jackie O 168,446 46,760 29,171 8,572 2,663 5.2% 1.7% 27.8% 18.8% 8.9%
5 5 Nova 969 156,844 9,243 18,061 2,760 12,569 1.8% 9.3% 5.9% 12.7% 1.8%
6 6 2Day FM 124,337 75,925 35,266 4,532 1,743 3.7% 1.5% 61.1% 30.7% 14.4%
7 7 B105 100,238 62,375 22,599 3,485 1,665 3.5% 1.8% 62.2% 24.6% 11.8%
Hot30 Countdown 98,792 - - -86 -24 -0.1% - - - -
8 8 Nova 106.9 92,837 4,824 10,572 2,027 2,762 2.2% 3.3% 5.2% 12.6% 0.9%
9 9 Fox FM 86,317 97,003 27,047 3,275 1,917 3.9% 2.5% 112.4% 35.0% 18.4%
10 10 The Edge 96.1 75,303 2,577 995 448 758 0.6% 1.0% 3.4% 1.4% 0.5%
11 11 Nova 100 74,763 8,589 3,185 1,924 1,093 2.6% 1.6% 11.5% 4.5% 1.6%
12 12 Nova 937 67,277 12,988 3,706 2,958 826 4.5% 1.4% 19.3% 6.1% 2.5%
13 13 Matt and Jo 66,466 11,311 8,422 2,566 1,189 3.9% 2.1% 17.0% 14.4% 2.1%
14 14 92.9 62,357 19,741 10,141 1,651 1,133 2.7% 2.0% 31.7% 17.4% 3.7%
15 15 SBS PopAsia 61,873 3,905 4,775 966 2,013 1.6% 3.6% 6.3% 8.4% 0.7%
16 16 Nova 919 53,396 1,775 4,130 529 1,646 1.0% 3.4% 3.3% 8.3% 0.3%
17 17 triple j Unearthed 45,449 1,148 506 3,574 914 8.1% 2.3% 2.5% 1.3% 0.2%
18 18 The Grill Team 44,141 6,786 7,903 1,604 1,500 3.7% 4.0% 15.4% 20.8% 1.3%
19 19 SAFM 41,914 30,355 9,938 3,043 1,387 7.5% 3.8% 72.4% 26.9% 5.8%
20 20 FBi Radio 39,094 1,376 661 1,247 648 3.3% 1.8% 3.5% 1.8% 0.3%
Radio
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
7,692 Shares
Seven years ago today, we lost a part of Australia...
2Day FM
This is one way to teach your kids a lesson...- Girl lies to mum about a sleepover & mum works it out.- Mum puts girl’s One Direction...
12,866 Shares
Fox FM
#Auspol #Ausvotes
14,676 Shares
Fifi and Jules
This is one way to teach your kids a lesson...- Girl lies to mum about a sleepover & mum works it out.- Mum puts girl’s One Direction...
4,558 Comments
Fox FM
It’sunofficiallyofficial!TonyAbbott is our new PM! Happy?#Auspol #Ausvotes
6,292 Comments
Fifi and Jules
6,873 Comments
STAY OR GOSienna is 31 years old and has been dating Lee for 4 years. He’s also 31 years old.
Kyle and Jackie O
Obviously NOT every car :P
44,560 Likes
2Day FM
7 years ago today, we lost an Australia icon...
55,729 Likes
Fox FM
78,346 Likes
Seven years ago today, we lost a part of Australia...
2Day FM
Radio
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
56
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,507,687 121,897 126,297 123,166 100,704 2.6% 2.5% 2.7% 3.1%
BONDS 859,127 - - 5,303 12,886 0.6% 1.5% - - -
1 1 Lorna Jane 784,478 18,893 18,588 22,963 18,381 3.0% 2.6% 2.4% 2.6% 15.5%
Jay Jays 531,256 - - 1,220 5,268 0.2% 1.0% - - -
SUPRÉ 497,824 - 7,389 1,245 5,694 0.3% 1.2% - 1.5% -
2 3 City Beach 374,483 10,418 26,244 11,270 10,786 3.0% 3.3% 2.8% 7.8% 8.5%
3 4 princess polly 334,098 13,388 8,659 29,457 8,981 9.2% 3.0% 4.0% 2.9% 11.0%
4 6 Nike Football Australia 281,383 2,055 3,822 5,419 5,412 1.9% 2.1% 0.7% 1.5% 1.7%
5 5 Tony Bianco Shoes 269,369 4,597 3,866 229 2,185 0.1% 0.8% 1.7% 1.5% 3.8%
6 7 Sportsgirl 219,759 1,289 1,764 1,144 1,683 0.5% 0.8% 0.6% 0.8% 1.1%
7 8 Forever New 219,507 5,906 3,573 5,511 2,787 2.5% 1.4% 2.7% 1.8% 4.8%
8 9 Nike Sportswear Australia 208,578 1,383 1,999 3,354 6,874 1.6% 3.6% 0.7% 1.0% 1.1%
9 10 Culture Kings Brisbane 201,295 8,741 8,628 2,434 7,713 1.2% 4.4% 4.3% 4.8% 7.2%
10 - sass & bide 193,818 1,588 - 1,776 - 0.9% - 0.8% - 1.3%
11 13 Ally Fashion 187,303 8,593 14,761 9,985 8,779 5.5% 5.9% 4.6% 9.6% 7.0%
Quiksilver Australia 183,289 - 2,569 833 2,629 0.5% 1.5% - 1.4% -
12 12 SurfStitch 175,106 18,500 3,698 -596 7,752 -0.3% 5.1% 10.6% 2.4% 15.2%
Bras N Things 168,420 - - 283 608 0.2% 0.4% - - -
13 14 MINK PINK 154,730 10,180 13,744 5,301 2,026 3.5% 1.6% 6.6% 10.5% 8.4%
14 16 Country Road 151,835 4,555 5,605 4,181 7,413 2.8% 5.9% 3.0% 4.3% 3.7%
15 15 Dotti 139,535 926 905 1,765 2,763 1.3% 2.1% 0.7% 0.7% 0.8%
16 17 Mimco 129,024 2,038 2,434 1,602 2,195 1.2% 1.8% 1.6% 2.0% 1.7%
17 - General Pants Co. 126,527 2,621 - 9,467 688 7.7% 0.7% 2.1% - 2.2%
Retail - Fashion
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
57
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
4,507,687 121,897 126,297 123,166 100,704 2.6% 2.5% 2.7% 3.1%
18 20 Peter Alexander Sleepwear 125,132 3,138 2,503 5,416 1,089 4.5% 1.0% 2.5% 2.3% 2.6%
19 19 Witchery 117,576 1,405 2,663 1,877 2,729 1.6% 2.5% 1.2% 2.4% 1.2%
20 18 PeepToe 114,151 1,683 2,841 611 468 0.5% 0.4% 1.5% 2.5% 1.4%
Retail - Fashion
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
It’s Giveaway time!Wednesday Bundles inspired by a few of the A listers we’ve had instore!Like, Share, and comment ...
517 Shares
Culture Kings Brisbane
Want a Free Hat?Huge Mitchell & Ness Drop over the weekend. New options in this Arise Snapbacks.Like, Share and let us know ...
527 Shares
Culture Kings Brisbane
Let’s All Try This... :)
551 Shares
Lorna Jane
725 Comments
It’s Giveaway time!Wednesday Bundles inspired by a few of the A listers we’ve had instore!Like, Share, and comment ...
Culture Kings Brisbane
738 Comments
IT’S GIVEAWAY TIME!!Like, Comment with which of these Carre Drop Crotch Chinos you want and make sure you Share! We’re giving away ONE ...
Culture Kings Brisbane
781 Comments
Tag your bestie that you would give the other bracelet to...
Tony Bianco Shoes
LIKE if you’d love to win your choice of gift from Country Road!Introducing our new Gift Registry, offeringtheperfectselectionofgifts to celebrate every occasion...
3,223 Likes
Country Road
Let’s All Try This... :)
4,259 Likes
Lorna Jane
5,387 Likes
WIN this dress! … ‘LIKE’ to enter!One lucky winner announced 3pm Thursday & sent express!Shop at www.ppolly.com/teenspiritdrs
princess polly
Retail - Fashion
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
59
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
2,077,568 38,025 59,119 34,065 73,561 6.6% 6.7% 1.8% 8.0%
1 3 Coles 542,980 16,633 27,604 13,313 44,711 2.5% 11.6% 3.1% 6.8% 43.7%
2 1 7-Eleven Australia 521,524 2,944 2,796 5,818 3,556 1.1% 0.7% 0.6% 0.6% 7.7%
3 2 Woolworths Australia's Fresh Food People 515,321 9,807 12,306 7,767 4,626 1.5% 0.9% 1.9% 2.5% 25.8%
4 4 Sunny The Egg 164,848 941 928 338 1,075 0.2% 0.8% 0.6% 0.7% 2.5%
5 5 GroceryRun.com.au 97,157 1,596 2,117 308 1,118 0.3% 1.2% 1.6% 2.2% 4.2%
6 7 Coles Online 62,549 649 3,712 483 10,979 0.8% 26.9% 1.0% 8.0% 1.7%
7 6 Aussie Farmers Direct 61,965 561 1,413 742 2,711 1.2% 4.9% 0.9% 2.5% 1.5%
8 8 MyFoodBook 40,040 2,286 2,227 1,492 1,600 3.8% 5.0% 5.7% 6.7% 6.0%
9 9 Queen Victoria Market 26,431 873 955 721 926 2.8% 4.3% 3.3% 4.3% 2.3%
10 10 USAFoods 16,202 314 325 514 543 3.2% 3.9% 1.9% 2.3% 0.8%
11 11 Lollyworld 9,578 493 1,396 182 221 1.9% 2.6% 5.1% 16.1% 1.3%
12 - ALDI Australia 8,639 165 - 556 - 6.6% - 1.9% - 0.4%
13 12 TheRaspberryButterfly 7,027 195 3,313 120 1,492 1.7% 30.7% 2.8% 58.4% 0.5%
14 13 IGA Victoria 3,307 568 27 1,711 3 65.4% 0.1% 17.2% 1.1% 1.5%
Hamper King 3,184 - - 25 17 0.8% 0.5% - - -
Healthy Life 2,920 - - 59 61 2.0% 2.3% - - -
Retail - Grocery
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Coles
GroceryRun.com.au
Coles
Coles
Recall Warning: For those who may have missed our update yesterday, we want to let you know we have issued a voluntary recall on our Coles Dry Fit ...
3,502 Shares
Want to #WIN one of 5 x $50 GroceryRun.com.au vouchers to spend on whatever you like? To enter, all you have to do is: ...
1,662 Shares
We were concerned to see the post earlier today about the issue one of our customers had with a Coles Dry Fit nappy.We know this will also be a ...
491 Shares
Time to get creative!If you could invent a new chocolatebarflavour,whatwouldit be?
831 Comments
1,860 Comments
Our recipes team is doing a little research & we’d love your input! What is the one herb or spice you can’t live without?
1,995 Comments
Tell us - do you have any handy tips for not crying when cutting onions?
1,535 Likes
Want to #WIN one of 5 x $50 GroceryRun.com.au vouchers to spend on whatever you like? To enter, all you have to do is: ...
GroceryRun.com.au
We were concerned to see the post earlier today about the issue one of our customers had with a Coles Dry Fit nappy.We know this will also be a ...
2,000 Likes
Coles
Good News: All Smart Buy frozen vegies will soon be 100% Aussie grown. Add this to our 100% Aussie Coles Brand frozen vegies & that’s more than 19 million...
4,279 Likes
Coles
Retail - Grocery
Woolworths Australia’s Fresh Food People
Woolworths Australia’s Fresh Food People
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
61
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
3,724,131 283,039 273,721 109,062 107,926 3.9% 3.0% 7.6% 8.1%
1 1 Queensland Maroons 441,494 3,968 28,298 5,038 10,303 1.1% 2.6% 0.9% 7.0% 1.4%
2 2 Brisbane Broncos 287,075 7,367 6,872 4,170 3,671 1.5% 1.4% 2.6% 2.5% 2.6%
3 3 NSW Blues 262,303 1,883 36,510 4,742 18,124 1.8% 7.8% 0.7% 15.5% 0.7%
4 4Socceroos - Australian National Football Team
258,604 4,654 8,879 1,146 5,659 0.4% 2.4% 1.8% 3.8% 1.6%
5 5 Collingwood Football Club 239,556 26,041 29,708 3,568 7,528 1.5% 3.4% 10.9% 13.0% 9.2%
6 6 Essendon Football Club 235,854 20,379 27,043 1,931 5,618 0.8% 2.5% 8.6% 11.9% 7.2%
7 8 Qantas Wallabies 230,960 8,910 6,614 5,650 25,739 2.5% 14.6% 3.9% 3.5% 3.1%
8 7 Melbourne Storm 225,834 11,999 9,920 7,369 3,073 3.3% 1.5% 5.3% 4.7% 4.2%
9 9WestsTigers-OfficialNationalRugbyLeague Club
163,023 8,242 8,415 2,915 6,699 1.8% 4.4% 5.1% 5.4% 2.9%
10 10 Parramatta Eels 156,987 6,639 8,529 3,132 1,239 2.0% 0.8% 4.2% 5.6% 2.3%
11 12 Carlton Football Club 145,300 39,023 18,559 5,971 2,664 4.2% 2.0% 26.9% 13.8% 13.8%
12 13 South Sydney Rabbitohs 142,166 25,289 15,181 15,952 3,831 11.8% 3.1% 17.8% 12.2% 8.9%
13 11 West Coast Eagles 140,259 5,739 8,047 1,583 1,751 1.1% 1.3% 4.1% 5.9% 2.0%
14 14 Canterbury-Bankstown Bulldogs 127,124 5,560 7,767 4,110 1,975 3.3% 1.7% 4.4% 6.6% 2.0%
15 16 Sydney Swans 120,190 20,212 13,402 4,020 2,543 3.4% 2.3% 16.8% 11.9% 7.1%
16 17 Richmond FC 118,524 21,840 15,547 4,936 2,221 4.3% 2.1% 18.4% 14.5% 7.7%
17 15 Gold Coast Titans 118,480 2,375 2,772 2,433 1,042 2.1% 0.9% 2.0% 2.4% 0.8%
18 19 Hawthorn Football Club 111,084 54,687 12,007 25,407 1,766 25.3% 1.9% 49.2% 12.9% 19.3%
19 18 Adelaide Football Club 106,507 5,391 8,630 1,233 1,545 1.2% 1.5% 5.1% 8.3% 1.9%
20 - Victorian Bushrangers 92,807 2,841 1,021 3,756 935 4.1% 1.1% 3.1% 1.2% 1.0%
Sporting Clubs
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
Hawthorn Football Club
5,931 Shares
WE’VE DONE IT!!!!2013 PREMIERS!!!!YOU BEAUTY!GO THE MIGHTY HAWKS!!
Hawthorn Football ClubWE ARE INTO THE GRAND FINAL!!!NEVER.SAY.DIEALWAYS HAWTHORN!!! Leave your messages for the boys on our website: ...
4,792 Shares
South Sydney RabbitohsFull-time and we take it out 20-10! Make sure you ‘SHARE’ that win with your Friends and Family.That win means we’ll head straight through to the Prelim...
2,803 Shares
Hawthorn Football ClubWE ARE INTO THE GRAND FINAL!!!NEVER.SAY.DIEALWAYS HAWTHORN!!! Leave your messages for the boys on our website: ...
2,623 Comments
Richmond FCSiren, Tiges lose by 20 points.
2,366 Comments
Hawthorn Football ClubWE’VE DONE IT!!!!2013 PREMIERS!!!!YOU BEAUTY!GO THE MIGHTY HAWKS!!
2,214 Comments
Hawthorn Football ClubWE’VE DONE IT!!!!2013 PREMIERS!!!!YOU BEAUTY!GO THE MIGHTY HAWKS!!
35,250 Likes
Hawthorn Football ClubWE ARE INTO THE GRAND FINAL!!!NEVER.SAY.DIEALWAYS HAWTHORN!!! Leave your messages for the boys on our website: ...
29,417 Likes
Hawthorn Football ClubWE ARE INTO THE PRELIMINARY FINAL!What a win!!Hawks defeat the Swans by 54!
17,670 Likes
Sporting Clubs
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
63
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
1,046,175 20,947 29,184 22,168 35,583 2.7% 4.3% 2.0% 2.2%
1 1 Telstra 24x7 422,694 10,073 16,911 10,460 21,597 2.5% 5.9% 2.4% 4.5% 48.1%
2 2 Vodafone Australia 258,534 1,914 3,878 1,190 3,552 0.5% 1.4% 0.7% 1.5% 9.1%
3 3 Optus 130,063 2,722 1,371 2,827 1,744 2.2% 1.4% 2.1% 1.1% 13.0%
4 4 Telstra 104,524 3,211 3,414 3,894 1,692 3.8% 2.0% 3.1% 3.9% 15.3%
Boost Mobile Australia 65,996 - 583 76 588 0.1% 0.9% - 0.9% -
5 7 Virgin Mobile Australia 37,413 1,325 1,636 2,611 4,753 7.2% 17.3% 3.5% 5.6% 6.3%
6 6 iiNet 31,022 578 474 307 741 1.0% 2.5% 1.9% 1.6% 2.8%
7 8 amaysim 28,524 497 881 402 669 1.4% 3.1% 1.7% 4.1% 2.4%
8 9 Dodo 10,773 157 317 95 157 0.9% 1.5% 1.5% 3.1% 0.7%
9 10 Telstra Careers 8,239 117 150 131 248 1.6% 3.4% 1.4% 2.0% 0.6%
10 11 Internode 6,099 130 66 74 88 1.2% 1.6% 2.1% 1.1% 0.6%
11 - Adam Internet 3,792 56 - 9 - 0.2% - 1.5% - 0.3%
iPrimus 3,171 - - 42 56 1.3% 1.9% - - -
TPG 2,188 - 37 80 110 3.7% 6.0% - 1.9% -
12 13 Westnet 2,065 25 86 45 278 2.2% 16.9% 1.2% 4.8% 0.1%
ClubTelco 1,950 - - 16 44 0.8% 2.4% - - -
gotalk mobile 1,461 - - 5 -1 0.3% -0.1% - - -
13 - SpinTel 1,319 90 - 29 46 2.2% 3.9% 6.8% - 0.4%
MyNetFone 1,111 - 27 9 24 0.8% 2.3% - 2.6% -
TransACT 1,057 - - 6 1 0.6% 0.1% - -
14 - Hello Mobile 906 44 - 86 17 10.2% 2.4% 4.8% - 0.2%
15 - Bendigo Community Telco 208 8 - 8 1 4.0% 0.5% 3.7% - -
Telecommunications
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
TelstraAnd the Sydney Roosters are into the Grand Final.Dominant win by the tricolours.Bring on next week!
229 Shares
TelstraWe are giving kids the chance to designtheirownfirework&seeit come to life on Sydney Harbour this New Year’s Eve! You could WIN a NYE pack worth ...
70 Shares
Virgin Mobile AustraliaA new week means a new batch of prizes to win in Friends with Benefits.Enterat http://virginmobilefriends.com/And don’t forget, if you ...
67 Shares
Telstra 24x7What’s your fave mobile phone colour? -GS
316 Comments
TelstraTo WIN the ultimate Jess Mauboy & Ricky Martin experience inc. attending their NRL Grand Final dress rehearsal as well as tickets to see both Jess & Ricky...
300 Comments
OptusTeens are running up massive smartphone bills and parents are sufferingfrom#billshock.Ifthissounds like your family, Optus My Plan is here to help! ...
215 Comments
TelstraAnd the Sydney Roosters are into the Grand Final.Dominant win by the tricolours.Bring on next week!
960 Likes
TelstraTo WIN the ultimate Jess Mauboy & Ricky Martin experience inc. attending their NRL Grand Final dress rehearsal as well as tickets to see both Jess & Ricky...
946 Likes
Vodafone AustraliaSeeking charities to create mobile apps for good. #AppAid 2013 http://vfau.co/lpsli
690 Likes
Telecommunications
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
65
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
3,041,336 115,467 69,519 114,822 66,000 6.0% 2.7% 3.8% 3.7%
1 1 [V] Music - Channel [V] Australia 792,674 5,445 4,240 755 4,071 0.1% 0.5% 0.7% 0.5% 4.7%
2 2 Foxtel 621,292 21,979 15,324 17,081 19,382 2.8% 3.6% 3.5% 2.8% 19.0%
3 3 MTV AUSTRALIA 261,410 6,386 5,632 15,497 13,967 6.1% 6.4% 2.4% 2.5% 5.5%
4 4 ABC 145,311 11,924 5,669 9,874 4,653 7.0% 3.9% 8.2% 4.7% 10.3%
5 5 Channel 9 112,270 9,719 6,469 5,806 3,616 5.3% 3.7% 8.7% 6.5% 8.4%
6 6 National Geographic Channel AU 109,449 5,000 4,061 10,066 5,172 9.5% 5.8% 4.6% 4.4% 4.3%
7 - MTV HITS Australia 99,001 2,572 - 7,639 106 7.9% 0.1% 2.6% - 2.2%
8 7 GO! TV 95,428 2,666 2,183 2,292 1,441 2.4% 1.6% 2.8% 2.4% 2.3%
LifeStyle FOOD Channel 95,047 6,966 336 20,352 0.4% 28.7% 8.6%
9 8 ABC3 93,547 786 1,025 1,562 1,960 1.7% 2.2% 0.8% 1.1% 0.7%
10 9 Nickelodeon Australia 91,115 3,605 1,548 5,162 1,269 5.8% 1.5% 4.0% 1.9% 3.1%
11 - ESPN Australia / NZ 86,939 880 - 120 - 0.1% - 1.0% - 0.8%
12 18 Fox Sports Australia 71,658 7,648 2,891 5,819 1,153 8.4% 2.7% 10.7% 6.7% 6.6%
13 11 Disney Channel Australia 68,252 4,470 3,935 4,770 1,646 7.2% 2.8% 6.5% 6.5% 3.9%
14 12 ABC TV 67,974 5,617 3,024 6,191 1,901 9.5% 3.5% 8.3% 5.4% 4.9%
15 - SBS Australia 58,917 1,952 1,236 18,950 1,843 39.1% 7.2% 3.3% 4.6% 1.7%
16 13 Showcase 57,064 2,835 2,340 53 1,127 0.1% 2.0% 5.0% 4.2% 2.5%
17 - TV1 55,757 1,352 - -38 - -0.1% - 2.4% - 1.2%
18 15 Channel Ten 54,974 1,220 948 2,376 973 4.4% 2.0% 2.2% 1.9% 1.1%
19 14 SF Australia 53,435 19,017 7,545 683 1,297 1.3% 2.6% 35.6% 14.9% 16.5%
20 16 LifeStyle YOU. 44,869 394 1,449 164 423 0.4% 1.0% 0.9% 3.3% 0.3%
TV - Channels & Networks
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
4,037 Shares2,750 Comments
SF AustraliaIt’s time Australia! The choice is yours. Who will be our SF Prime Minister?VOTE ‘A’ for Captain Picard or VOTE‘B’forBuffySummers.
SF Australia
1,398 Shares
It’s Friday, FridayGotta get down on Friday!
ABCThe man elected to take one of six Senate seats in New South Wales says allowing the general public to carry weapons is one way of curbing gun crime in ...
1,191 Shares
It’s all about the compromise.
SF AustraliaThe SF Election continues! Who will be going up against Picard andintothefinaltomorrow?VOTENOW!‘A’forBuffySummersor ‘B’ for Nathan Fillion.
2,359 Comments
ABCThe man elected to take one of six Senate seats in New South Wales says allowing the general public to carry weapons is one way of curbing gun crime in ...
2,204 Comments
SF AustraliaSF Australia
19,579 Likes
It’s all about the compromise.
Sorry Miley, Nicolas Cage does it better...
3,741 Likes
Right?
3,370 Likes
TV - Channels & Networks
[V] Music - Channel [V] Australia
[V] Music - Channel [V] Australia
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
67
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
TV Shows
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
10,167,365 451,771 344,564 247,731 195,520 3.0% 2.0% 4.4% 5.2%
1 1 Bananas in Pyjamas 2,519,842 19,391 25,577 64,260 81,830 2.6% 3.8% 0.8% 1.2% 4.3%
2 2 HomeandAway(Official) 1,120,424 34,477 14,483 13,085 8,978 1.2% 0.8% 3.1% 1.3% 7.6%
3 3 MasterChef Australia 1,116,400 9,821 25,012 12,122 18,048 1.1% 1.7% 0.9% 2.3% 2.2%
UNDERBELLY 630,016 - - 992 4,372 0.2% 0.7% - - -
Hey Hey It's Saturday 629,422 - - 2,277 3,660 0.4% 0.6% - - -
4 - OfficialBigBrotherAustralia 599,045 81,528 - 40,120 2,564 6.9% 0.5% 13.6% - 18.0%
5 5 Neighbours 572,895 7,579 13,558 -2835 2,673 -0.5% 0.5% 1.3% 2.7% 1.7%
6 - The X Factor - Australia 553,149 69,245 - 31,244 1,752 5.8% 0.4% 12.5% - 15.3%
7 4 The Voice Australia 533,342 6,194 95,022 5,888 20,356 1.1% 4.1% 1.2% 18.7% 1.4%
PackedToTheRafters(OfficialPage) 435,810 - 6,158 2,041 3,085 0.5% 0.7% - 1.4% -
8 7 Sunrise 396,097 63,365 47,894 10,243 8,859 2.6% 2.5% 16.0% 13.1% 14.0%
9 9 The AFL Footy Show 370,503 10,860 7,187 4,239 3,465 1.2% 1.0% 2.9% 2.1% 2.4%
10 8 My Kitchen Rules 358,662 2,698 2,224 4,357 3,588 1.2% 1.0% 0.8% 0.6% 0.6%
11 - Angry Boys 321,619 1,928 - 5,696 2,442 1.8% 0.8% 0.6% - 0.4%
12 10 The Block 284,813 2,394 29,527 1,917 15,084 0.7% 6.1% 0.8% 11.6% 0.5%
13 11 Australia's Next Top Model 280,085 15,345 3,226 8,202 1,552 3.0% 0.7% 5.5% 1.4% 3.4%
Beauty and The Geek Australia 279,232 - - 1,732 3,326 0.6% 1.2% - - -
So You Think You Can Dance Australia 245,173 - - 713 1,445 0.3% 0.6% - - -
14 12 9 News 242,203 60,778 51,224 12,049 7,619 5.1% 3.6% 25.1% 24.0% 13.5%
15 14 NRL Footy Show 195,899 17,953 7,686 16,357 6,797 8.7% 4.4% 9.2% 4.9% 4.0%
16 - Spicks and Specks 195,481 1,083 - 2,107 1,588 1.1% 0.8% 0.6% - 0.2%
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
68
Average number of fans based on five intervals of one week, 2, 9, 16, 23 and 30 September, 2013 at 12 midday. Average of the seven day figures taken at midday on 2, 9, 16, 23 and 30 September, 2013. 30 September compared to 2 September 2013. Relative % increase comparing number of fans on 30 September compared to 2 September 2013. The Engagement Figure represented as a percentage of total Fans (Avg). Brands’ share of total Engagement Figure over the four-week period (based on gross numbers, not averages).
Avg Fans: Engagement Figure: Fan Growth: Fan Growth %: Engagement Rate: Share of Engagement:Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations. Data analysed by Online Circle Digital
TV Shows
Rank Page Name Avg Fans Engagement Figure Fan Growth Fan Growth % Engagement Rate Share of Engagement
Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13 Sep-13 Jun-13
10,167,365 451,771 344,564 247,731 195,520 3.0% 2.0% 4.4% 5.2%
Can Of Worms 170,555 - 2,641 -69 1,406 - 0.8% - 1.6% -
17 15 The Project 139,384 8,529 6,020 3,846 2,785 2.8% 2.2% 6.1% 4.7% 1.9%
OffspringonTen 130,119 - - 1,230 - 1.0% - - - -
18 16 Bondi Rescue Lifeguards 133,150 4,803 1,427 1,482 1,062 1.1% 0.8% 3.6% 1.1% 1.1%
19 TODAY 118,506 31,100 13,299 10,725 2,976 9.5% 3.0% 26.2% 13.2% 6.9%
20 17 Good Game 115,866 2,700 1,198 2,627 1,502 2.3% 1.4% 2.3% 1.1% 0.6%
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Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected] analysed by Online Circle Digital
9 NewsACTRESS DIES: Joyce Jacobs has died at the age of 91.The famous Australian was best known for her role as Esme Watson, the neurotic, gossipy ...
2,891 Shares
Home and Away (Official)
2,457 Shares
9 NewsHave you seen this man? Police want to talk to him after an 11-year-old girl was approached by two men inside a car at Sherwood yesterday.
2,402 Shares
The X Factor - AustraliaDid you enjoy Dami “being Dami”?#xfactorau voting info: http://bit.ly/xfvote
4,774 Comments
The X Factor - AustraliaDid Dami’s performance make you roar?#xfactorau voting info: http://bit.ly/xfvote
4,416 Comments
SunriseShould child criminals be identified?
3,491 Comments
The X Factor - AustraliaDid you enjoy Dami “being Dami”?#xfactorau voting info: http://bit.ly/xfvote
31,650 Likes
The X Factor - Australia
30,708 Likes
Did Dami’s performance make you roar?#xfactorau voting info: http://bit.ly/xfvote
The X Factor - AustraliaDisco Dami!#xfactorau voting info: http://bit.ly/xfvote
26,319 Likes
TV - Programs
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
70
Methodology
Report PeriodThe Australian Facebook Performance Report covers the four weeks from Monday, September 2, 2013 to Monday, September 30, 2013.
Data CollectionThe data for this report was captured at 12 midday on Monday September 2, 9, 16, 23 and 30, 2013. The collection of data is automated through the Facebook API to ensure that times collected are as close to simultaneous as possible.
Fan Growth Isthedifferencebetweenabrand’sfans(likes) on September 30, 2013 compared to the September2,2013figure,presentedasawholenumber and as a percentage change.
Fans (Avg)The Fans (Avg) calculation is an average of the collectedfans(likes)figuresoneachdate. Industry averages have been calculated using only thoseabovethestatisticalconfidencelevel. Dates include September 2, 9, 16, 23 and 30, 2013.
Engagement FigureThe collected Engagement Figure relate to a seven day period ending on the collected date and time. The average taken from the four collected dates
representsanaverageweeklyfigureofpeopletalking about the brand. Industry averages have been calculated using only those above the statisticalconfidencelevel.
Engagement Rate The widely accepted metric called the “engagement rate” is the relationship between the Engagement Figure average and the fans (likes) average. The engagement equation is:
Share of EngagementThis is calculated using the sum of each industry’s top twenty brand pages Engagement Figure, for each week of the report, then calculating each brand pages share of that sum.
Statistical ConfidenceIndustry averages have been calculated using only those organisations and brands whose engagement ratesmeetarequiredlevelofstatisticalconfidence.
Specifically,95%binomialconfidenceintervalwascalculated for each organisation’s engagement rate. Organisations and brands whose engagementrate’slowerconfidencelevelwasequal to or less than 0.5% was assumed to have zero level engagement rate.
Industry Fans, Engagement Figures & Engagement RatesThe Industry Fans total is the sum of each brand page’s fan count. Only those brand pages above statisticalconfidencelevelshavebeenincluded.
The Industry Engagement Figure total is the sum of each brand page’s Engagement Figure. Only thosebrandpagesabovestatisticalconfidencelevels have been included.
The Industry Engagement Rate has been calculated using these two totals and the engagement equation detailed earlier.
Statistical CalculationsOnline Circle Digital have produced the mathematical and statistical foundations of this
Engagement Figure
No. of Fan (likes)
= Engagement Rate %
Brand Engagement Figure
Industry Top 20 Engagement Figure
= Share of Engagement Activity %
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
71
Methodology
report in consultation with 95th Percentile Pty Ltd. (John Ward).
Selection of BrandsThe brands displayed are not a complete list of those incorporated within the study, but are representative of those brands leading the way in each vertical. We expect and welcome suggestions for additional brands for inclusion in future reports. To submit your Facebook page for consideration, please visit: www.socialpulse.co/australian-facebook-performance-report
Australian Facebook Performance Report October 2013 // #fbreport
Simple social media analytics that matterwww.socialpulse.co // [email protected]
72
About Us
Simple social media analytics that matter.
Social Pulse™ is Online Circle Digital’s response to the noisy and cluttered social media measurement world.
For years companies have been investing time and money in social media but they haven’t been abletotrackthefullimpactoftheirefforts. Lack of common terminology, benchmarking and empirical data are just some of the problems faced
SOCIAL PULSE
by businesses willing to understand their social media channels.
We simplified the process.
Social Pulse™ translates big data and gives you all the information you need for your social media marketing; Audience, Reach, Impact, Frequency and Financial Measures.
Analysing data from brand assets (Facebook, Instagram, Twitter and YouTube), Social Pulse™ uses global leading technology to give a dollar figuretoyourinvestments.
Social Pulse™ is also a competitive analysis tool. It provides a single location from which you can
From strategy to creative to SEO to IT development to research and monitoring, we do digital and we’re good at it.
As a prominent digital agency in Melbourne, we have a front-row ticket to the ever growing
technologies that make up the digital world. Infact,wewereoneofthefirstagenciestohaveanSEOteamandthefirstAustralianagencywith a dedicated social media department.
We take your business objectives and make them realities in a strategic, creative and measurable way.
Want to talk more about what we can do for you? Call us on (+61) 3 9696 9176
www.theonlinecircle.com
access and understand key data from competitors, allowing you to benchmark against the best in your class, using a very simple and easy-to-use system.
Delving even deeper, Social Pulse™ also provides you with information on who the most active users are on both yours and your competitors’ pages; allowing you to easily sort through their engagement actions by viewing data sets such as Likes, Comments, Actions, Friends and Subscribers.
Social Pulse™ is now live. To sign up for a free, 16 day, all-access trial, visit: www.socialpulse.co