Australia biscuit market is projected to surpass $ 4 billion by 2025

MARKET INTELLIGENCE . CONSULTING

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AUSTRALIA BISCUIT MARKET

FORECAST & OPPORTUNITIES

2015 – 2025

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Scope of ReportProduct of Interest (POI): Biscuit

Review Period

2015 – 2018

Base Year

2019

Estimated Year

2020

Forecast Period

2021 – 2025

Year RangeAustralia Biscuit Market

PRODUCT TYPE

• Australia Capital Territory & New

South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern

Australia

• Western Australia

• Plain Biscuit

• Cookies

• Sandwiched Biscuit

• Crackers and Crispbreads

• Others

SALES CHANNEL

REGION

• Supermarket/Hypermarket

• Convenience Stores

• Independent small Grocers

• Others

Biscuit is a small baked unleavened cake, typically crisp, flat, and sweet. Australia Biscuit marketis projected to exhibit a robust CAGR during the forecast period owing to the increasing numberof health-conscious consumers, rising food consumption per capita and expanding workingpopulation. Additionally, demand by almost all the sections of the population from a child tosenior citizens along with easy food demand and increase in young population are some of theother factors expected to propel demand for biscuit over the next five years.

Market Segmentation

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Table of Contents

S. No. Contents

1. Product Overview (Definition of product and major terminologies used in the report)

2.Research Methodology (Detailed description of the methodology used to conduct the research, Rawdata backup, list of all secondary sources, List of respondents for primary surveys)

3. Impact of COVID-19 on Australia Biscuit Market

4. Executive Summary

5. Voice of Customer

5.1. Factors Influencing Purchase Decision

5.2. Product Awareness

5.3. Brand Awareness

6. Australia Biscuit Market Overview, 2015-2025F

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1.By Product Type (Plain Biscuit, Cookies, Sandwiched Biscuit, Crackers and Crispbreads & Others)

6.2.2.By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Independent small Grocers & Others)

6.2.3. By Region

6.2.4 By Company

6.3. Market Attractiveness Index

6.3.1. By Product Type

6.3.2. By Region

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Table of Contents

S. No. Contents

7. Australia Plain Biscuit Market Outlook, 2015-2025F




7.2.1. By Type (Glucose, Fiber, Sweet & Salted)

7.2.2. By Sales Channel

7.3. Product Benchmarking

8. Australia Cookies Market Outlook, 2015-2025F




8.2.1. By Type (Butter, Choco-chips, Fruit & Nut, Oatmeal & Others)



9. Australia Sandwiched Biscuit Market Outlook, 2015-2025F




9.2.1. By Type (Chocolate, Vanilla, Orange, Pineapple & Others)



10. Australia Crackers and Crispbreads Biscuit Market Outlook, 2015-2025F


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Table of Contents

S. No. Contents



10.2.1. By Type (Soda Crackers, Graham Crackers, Sprayed Snack Crackers, Others)



11. Supply Chain Analysis

12. Import Export Analysis

13. Market Dynamics (This chapter assesses the major demand drivers and restraints.)

13.1. Drivers

13.2. Challenges

14.Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development)

15. Policy & Regulatory Landscape

16. Australia Economic Profile

17. Competitive Landscape

17.1. Competition Matrix by segment

17.2. Company Profiles (Top 10 Companies)

18. Strategic Recommendations

19. About us & Disclaimer

RESEARCH METHODOLOGY

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Research Methodology

✓ Identifying Key Opinion

Leaders

✓ Questionnaire Design

✓ In-depth Interviews

Data Collection

Developing list of respondents

Formulating Questionnaire

Market Profiling

Data Validation

Data Analysis

In-depth secondary research was conducted to

determine top players in the Australia Biscuit

Market, overall market size and segmental market

size.

In order to conduct industry experts’

interviews, TechSci formulated a detailed

discussion guide.

List of industry players and industry

specialists was developed.

TechSci conducted interviews with

industry experts and industry players for data collection and

verification.

Data obtained as a result of primary and secondary research was

validated through rigorous

triangulation.

The data was scrutinized using MS-Excel, statistical

tools and internal proprietary database to obtain qualitative and

quantitative insights about the Australia Biscuit Market.

Data

Collection

Data Filter

& AnalysisResearch &

Intelligence

Actionable

InsightsBusiness

Solution

Primary Research Desk Research Company Analysis

✓ Recent Developments

✓ Market Changing

Aspects/Dynamics

✓ Government Policies

✓ Conclusion

✓ Market Participants

✓ Key Strengths

✓ LinkedIn✓ TechSci Internal

Database

✓ Factiva✓ Hoovers

Paid Sources

✓ Company Websites✓ Company Annual

Reports✓ White Paper Study✓ Financial Reports✓ Investor

Presentations✓ Regulatory Body✓ Associations, etc.

Secondary Research

Primary Research

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Baseline Methodology

Our dedicated team of industry experts has monitored and analyzed various aspects of Australia biscuit market. The team has analyzed the outlook of

various segments of this market, while considering the major influencing factors such as increasing number of health-conscious consumers, rising food

consumption per capita in developing countries. The study includes market forecasting, which would enable our clients to take better decisions while

planning their strategy to achieve sustainability in Australia biscuit market.

Methodology Followed for Calculation of Market Size:

• Market Size by Value & Volume: Market size, in terms of value, for the year 2019 was calculated based on information collected through

exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as Australia biscuit market service providers,

channel partners, market influencers & end users, industry experts, and other industry participants.

• The team interviewed more than 15 – 20 Australia biscuit companies, 100 – 120 end users, and 15 – 20 Industry experts and other value chain

stakeholders in the Australia biscuit market to obtain the overall market size from 2015-2019, which was validated by the Delphi technique. Taking

standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2015-2019.

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• Respondents were asked about the current and future market growth rates, market shares by product type, by sales channel, by company and by

each region. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various

segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from

other stakeholders.

Methodology Followed for Calculation of Market Shares:

• Market shares by product type, by sales channel, by region and by company were calculated based on the responses received through primary

surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various product types of

biscuit markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating

the outliers.

Methodology Followed for Forecasting:

• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in

SPSS/Tableau Software.

• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia biscuit

market, TechSci Research used various forecast techniques such as:

✓ Moving Average

✓ Time Series Analysis

✓ Regression Analysis

✓ Econometric and Judgmental Analysis

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TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used

the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that

the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),

with the market size indicated in USD million.

Partial List of Companies Interviewed Key Secondary Sources

▪ Arnott’s Biscuits Holdings Pty Limited

▪ Green's Foods Holdings Pty Limited

▪ Unibic Australia Pty Ltd

▪ Waterwheel Premium Foods Pty Limited (Waterthins)

▪ Byron Bay Cookie Company

▪ Mondelez International

▪ Ausbic Pty Ltd

▪ Kez Kitchen

▪ Kin rise Pty Ltd

▪ Emmaline's Country Kitchen

▪ World Bank

▪ International Monetary Fund (IMF)

▪ TechSci Research Proprietary Database & Knowledge

Repository

▪ Company Annual Reports

▪ Industry Magazines

▪ Industry Reports

▪ News Dailies

▪ Credible Paid Databases

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Industry Brief

According to a recently released TechSci Research report, “Australia Biscuit Market By Product Type, By Distribution Channel, By Region,

Competition, Forecast & Opportunities, 2025”, Australia biscuit market is projected to surpass $ 4 billion by 2025F on account of growing

preference for convenience food or on the go light snacks as increasingly busy lifestyle and lack of cooking skills are leading to higher

demand for convenience foods. Moreover, a rising number of consumers are increasingly opting for healthy product options which includes

biscuits for health-conscious consumers offered by various companies. Additionally, expanding urban population which rose to 85.9% by end

of 2019 and increasing product variants in Australia biscuit market are also driving the country’s biscuit market.

Australia biscuit market is segmented based on product type into Plain Biscuits, Cookies, Sandwiched Biscuit, Crackers & Crispbreads and

Others. Plain Biscuits accounted for the largest share in Australia biscuit market in 2019, followed by Cookies. Most of the companies are

increasingly launching digestive biscuits and are competitively engaged in launching new and innovative plain biscuits. An increasing

number of consumers are also opting for Crackers & Crispbreads, which have low sugar content and are considered to be healthier.

The distribution channel of Australia biscuit market is categorized into Supermarkets & Hypermarkets, Convenience Stores & Independent

Grocery Stores and Others. In 2019, Supermarkets & Hypermarkets accounted for more than 60% of the market share in Australia biscuit

market due to increasing penetration of supermarkets in the country as well as growing consumer preference to shop from supermarkets for

easy availability of different products under a single roof. However, during the forecast period, the share of Supermarkets & Hypermarkets is

expected to slightly decline on account of increasing focus of companies to make their products reach convenience stores, independent

grocery stores and online channels across the country. Urban areas remain the dominant consumption market, however, deeper penetration

in rural areas is expected to drive volume growth of biscuit market in Australia.

In terms of region, the Australia biscuit market is categorized into Australia Capital Territory & New South Wales, Victoria & Tasmania,

Queensland, Northern Territory & Southern Australia, and Western Australia. Of all these regions, Australia Capital Territory & New South

Wales region dominated the market in 2019, followed by Victoria & Tasmania. In terms of company, major players operating in Australia

Biscuit Market include Arnott’s Biscuits Holdings Pty Limited, Green's Foods Holdings Pty Limited, Unibic, Byron Bay Cookie Company,

Waterthins, Mondelez, Ausbic Pty Ltd and others. In 2020, Arnott’s Biscuits Holdings Pty Limited held the largest market share in the

country’s biscuit market, and the company is expected to continue its dominance through 2025.

“Australia biscuits market is expected to grow at a steady pace due to rising demand for biscuits in the snack category, predominantly on

account of increasingly active lifestyle, spending less time for cooking homemade food, and high income levels in Australia. Adults and

young adults are the primary buyers of biscuits, and they are also the target consumer segments for the major players operating in the

market.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

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Sample Data - Snapshot

Australia Biscuit Market, Market Size, By Value (USD Million) & Volume (Million Kgs), 2015–2025F

5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00

10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00

2015 2019 2020E 2025F

By Value (USD Million)

By Volume (Million Kgs)

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

CAGR BY VALUE: XX%

CAGR BY VOLUME: XX%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

20%20%20%20%20%20%20%20%20%20%20%

2015

2016

2017

2018

2019

2020E

2021F

2022F

2023F

2024F

2025F

Plain Biscuit Cookies Sandwiched Biscuit Crackers and Crispbreads Others

Australia Biscuit Market Share, By Product Type, By Value, 2015–2025F

Australia Plain Biscuit Market Share, By Sales Channel, By Value, 2015–2025F

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F

Others

Independent small

Grocers

Convenience Stores

Supermarket/Hype

rmarket

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Report Name: AUSTRALIA BISCUIT MARKET

FORECAST & OPPORTUNITIES2015 – 2025

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About Us & Disclaimer

TechSci Research is a global market research and consulting company with offices in the US, UK and Australia. TechSci Research provides market research reports in number of

areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary

forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country,

regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities

available in the market.

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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or

complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand.

However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results

obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together

with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal

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Australia biscuit market is projected to surpass $ 4 billion by 2025

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Transcript of Australia biscuit market is projected to surpass $ 4 billion by 2025