Brent Folan, CEO

Shouq Al-Shmaisani, CFO

Megan Brown, CIO

Jose Paz, CMO

1903

30 Teams in 28 Cites

Consumer Income and

Corporate Entertainment

Competitive Advantage

Austin

Family Oriented

Fans First

Green Team

Industry Leaders

Boston Red Sox

Somerset Patriots

Industry Losers

Golden Baseball

League

North American

League

Buyer Power

Threat of

Substitutes

Threat of New

Entrants

Promotion

International Fans

Chatrooms

Sales and Merchandise

http://wwwstu.tcu.edu/meganbrown/proje

ct/index.html

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1000000

2000000

3000000

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Spring Training

Opening Day

Summer Classic

Post Season

Mechandise

Ticket Sales