CCCS and CSU Digital Badge presentation at Aurora Badge Summit June 2016
Aurora Presentation
description
Transcript of Aurora Presentation
![Page 1: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/1.jpg)
For better mornings.
Blake Manosh - Emily Lacy - Kendall Beveridge - Brian Swann
![Page 2: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/2.jpg)
ThinkMattress stores are boring and uninviting
FeelThe process is monotonous
DoTry to get the cheapest price possible
![Page 3: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/3.jpg)
![Page 4: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/4.jpg)
![Page 5: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/5.jpg)
When I wake up naturally on the weekends it is the most amazing feeling in the world.
I hate waking up when my alarm goes o!.
I can roll over, close my eyes, and sleep for a couple more minutes.
“ ”“ ”
”“
![Page 6: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/6.jpg)
I love staying in bed until I am ready to get out- mostly that’s the weekends.“ ”It makes me feel rested, coddled
and ready for the day. ”“
![Page 7: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/7.jpg)
Waking up feeling great feels better than falling asleep.
![Page 8: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/8.jpg)
Bedrooms are best on Saturday mornings.Brand POV
![Page 9: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/9.jpg)
A better mornings bedding store.
![Page 10: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/10.jpg)
For better mornings.
![Page 11: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/11.jpg)
PRODUCT NAMING
![Page 12: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/12.jpg)
PRODUCT NAME
Copper Mattress Ambient
Silver Mattress Spectrum
Gold Mattress Accent
Platinum Mattress Lumen
![Page 13: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/13.jpg)
PRODUCT NAME
Classic/Traditional Sheets Australis
High Quality/Natural Materials Sheets Borealis
All Pillows Cirrus
All Bed frames/Headboards Solstice
All Drapes Tyndall
All Eye Masks Eclipse
![Page 14: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/14.jpg)
Evoke the feeling of sleeping in.
![Page 15: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/15.jpg)
![Page 16: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/16.jpg)
I feel wonderful!
It’s rejuvenating.
I love waking up refreshed!
It feels fantastic to awake from the sun rather than an alarm.
![Page 17: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/17.jpg)
INSPIRATION
![Page 18: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/18.jpg)
![Page 19: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/19.jpg)
OWN A VISUAL STYLE
![Page 20: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/20.jpg)
Neutra Text
For better mornings.
![Page 21: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/21.jpg)
Color Palette
![Page 22: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/22.jpg)
3/4" x 3 1/4" Prefinished Brazilian Cherry Lite
![Page 23: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/23.jpg)
A variety of lighting at each store
![Page 24: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/24.jpg)
Open Ceiling Plan
![Page 25: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/25.jpg)
Spring Summer
Fall Winter
![Page 26: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/26.jpg)
Signature home scent sold in storeAurora Store Scent
![Page 27: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/27.jpg)
Trying our productsExperiencing the store
![Page 28: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/28.jpg)
Trying our productsExperiencing the store
![Page 29: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/29.jpg)
Providing Breakfast
![Page 30: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/30.jpg)
![Page 31: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/31.jpg)
EMPLOYEE DRESS
![Page 32: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/32.jpg)
![Page 33: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/33.jpg)
![Page 34: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/34.jpg)
HalfMade
FullyMade
Shelves
CheckoutIsland
Entr
ance
Shelves
33 ft
50 ft
20 ft
![Page 35: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/35.jpg)
HalfMade
FullyMade
Shelves
CheckoutIsland
Entr
ance
Shelves
33 ft
50 ft
20 ft
Loft
20 ft
![Page 36: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/36.jpg)
COMMUNICATION PLAN
![Page 37: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/37.jpg)
Aurora helps you spend your dayfeeling like you’ve slept in.
![Page 38: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/38.jpg)
![Page 39: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/39.jpg)
![Page 40: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/40.jpg)
![Page 41: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/41.jpg)
Sleep masks with logo and Aurora signature scent
Mini pillow sachets with logo and Aurora signature scent
![Page 42: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/42.jpg)
![Page 43: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/43.jpg)
!!"#$%&'()*!%
+#!
"#$%&!'($)%*
!+&,,$-!'(.#"!
/0112!-345&&"
&2!6071
'(.,,&*!8$#9#$
&"!!!
/011
:(&"5!:().#!;"&
9"$%9,!<,&%*
=!/011
<94$%!;>=!
!!
/011
'9(*&%!"9,9*!
! !!!
>0/7!
4(9%<&((+!4$,
&!",9-! !
/011
(&*!"?.%!8$#9
#$!"9,9*! !
/011
'9(*&%!89"#9
!"9,9*!!
/011
?&##,&!8$#9#$
!45.8"!!
!!0@7
"&9"$%9,!"$)8
"!!!
4)82!>0/7!!<$
-,2!70A7
8.#9!<(&9*!$(
!-5&9#!#$9"#!
B011!
,-./$0
C!4$%")D.%'!(9-
!$(!)%*&(4$$?
&*!D&9#"!$(!&''"
!
D9+!.%4(&9"&!+
$)(!(."?!$:!:$
$*<$(%&!.,,%&
""0
,-./$0
!"#$%&'!$()&"
*!+!,)&-$!!
"#$$%&!'(%)#
!*+%,)-!*+.('
!(%//#-!&.(0!
'1,(##-!1$$!)1
(,+1$2!
30.34#)!1)-%
,.$$#!'1,'1*#2
!/#//#+'2!%).
%)'!5!$1+*#!&
.$-!
31,*0(!'0+.6
/2!(%//#-!&.(0
!'6%4#-!*%,-1!3
+#16!'1,3#2!
'31$$.%)'!5!3
0#--1+!30##
'#2!789:;<!!01
$=!%+-#+2!;9:;
!./0/1&'-!'#
".#!2!
%)#!/%130#-!
#**2!'1,(##-!'
/.)1302!31)1-
.1)!>13%)!5!
!"##$%&$'()*"+
),*)%-#'(!*./01%2*!
$#0*",&),*0,)%3!
*4"$(4*5'4!*(6,/
72*
30%.3#!%=!*+.(
'2!*+.$$#-!/%(1
(%#'!%+!=+#'0
!=+,.(2!789:;
!)%&0$3!.)/%
45%$-!!
'3+16>$#-!#
**'2!>13%)2!
01$=!%+-#+!=+#
)30!(%1'(!&.(
0!&1+6!
'"+,/!5!30%.
3#!%=!*+.('2!*+
.$$#-!/%(1(%#'
!%+!=+#'0!=+,.(2
!789:;
6#7!'#80-)9!.)/
%45%$-!$%01
7&'(!2
'6%4#-!*%,-1!/
.6#)(%!30##'#2!'
/.)1302!=+.#-!#
**'!5!31)1-.
1)!
>13%)2!*+.$$#-
!%)!&0#1(!>+#
1-!&.(0!0%+'#+
1-.'0!1.%$.2!?9:
;
"#$%&'!/,,$!.
/0/1&'-!2!
@!/%130#-!#*
*'!%A#+!'1,(#
#-!'/.)1302!3
1)1-.1)!>13%
)!5!
)%-#'(!*./01%(2*
4"77)&*5'4!*!
"##$%&$'()*($/
3)2*89:;
! ! %A#+6%'1.3!3
+1>!314#'2!:9
:;
,)%01!"%)0&/)
!5)/0'(!-#%$
-!
(0.34!3,(!301
$$10!>+#1-2!%+1
)*#!'3#)(#-!
5!*+.$$#-!*%$-
#)!
<,"5%2*(),+)
&*5'4!*</44),*
=*5$,.*(6,/7
2*89:;
"#$%&'!:!/,,!
#"/6/-$!!
'#+A#-!&.(0!&
0#1(!(%1'(9!',
>!#**!&0.(#'
2!B79@;
'%)#6&0%!#"
/6/-!!>13%)2!
'6%4#-!*%,-1!/
.6#)(%!
3!))()2*<$<6
*(7'%$3!*=*,"$
(4)&*,)&*7)77
),(2*89:;
*"8$()##"!#"/6/-!'1
,(##-!/%+(%>
#$$%'2!'01$$%('
2!
3!)&&$,2*(.
">)&*-"/&$*=
*<$<6*(7'%$3
!2*89:;
,)//4!#"/6/-!&
.$-!31,*0(!'0
+.6/2!>1'.$!/#'(%
2!+%1'(#-!
+#-!/#//#+'2
!=+#'0!>1'.$2!=
#(1!30##'#!5
!'/.)1302!C9:;
.)80'(!$*/'
&%6$!#5!-(/!"
#0-(!2!!
'#1'%)1$!%==#+
.)*'!(01(!301
)*#!+#*,$1+$"
![Page 44: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/44.jpg)
![Page 45: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/45.jpg)
![Page 46: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/46.jpg)
For better mornings.
We know that waking up feeling great feels even better than falling asleep. And at Aurora we think mornings - and bedrooms - are best on Saturdays. Mornings when you don’t need co!ee. So sleep in. Wake up feeling great. In a great bedroom.
Come by Stony Point this Saturday for our Grand Opening. Mosaic will be catering breakfast in bed all day!
![Page 47: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/47.jpg)
For better mornings.
Come back and see us!
With your Lumen
Mattress purchase, you
receive 25% OFF your
next purchase of
Borealis Sheets.
Customer RetentionAmbient - 10% o! Borealis Sheets
Spectrum - 15% o! Borealis Sheets
Accent - 20% o! Borealis Sheets or 10% o! Solstice Frames
Lumen - 25% o! Borealis Sheets or 15% o! Solstice Frames
Borealis Comforter/Duvet - 20% o! Borealis Sheets
Borealis Sheets - 20% o! Cirrus Pillows
![Page 48: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/48.jpg)
Year One
![Page 49: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/49.jpg)
Coming Years
![Page 50: Aurora Presentation](https://reader030.fdocuments.net/reader030/viewer/2022020115/547c6054b47959c5508b465f/html5/thumbnails/50.jpg)
ThinkRemember us when they sleep in.
FeelLeave our store feeling like they've slept in.
DoEnjoy the benefits of waking up naturally.