Auraria Higher Education Center - Image Response...

Auraria Higher Education Center Graphic Standards Manual

Auraria Higher Education

Center

Auraria Higher Education Center Brand Identity & Division Identity Standards

A comprehensive guide for consistency in AHEC and division publications, graphic images and clothing

Why A Graphic Standard?

Organizations and businesses are known by their logos. We see these everyday. Whether it is the image of the Macintosh Apple symbolizing Apple Computer, the Pepsi or Coca Cola logo on your favorite bev-erage, the NBC Peacock on the evening news, or the Red Cross symbolizing aid to the distressed.

All these logos are meaningful. They inspire emotions, perceptions, and confidence. We are loyal to these brands because we know what to expect. There is a consistency to these products in the marketplace. We become used to the quality of Apple Computers. We know how our favorite beverage should taste. We freely give to the Red Cross when disaster strikes, because we have confidence that our dollars will be well spent to help people.

Many services, projects and tasks are performed by numerous entities on the campus, including contrac-tors and vendors. The services provided by Auraria Higher Education Center (AHEC) staff should be performed consistently. The interactions with our constituents and clients should always be positive. Our levels of service should be exemplary and should inspire confidence in our clients so that they are not the least bit hesitant to call anyone within the agency when there is a need.

It’s important to complete the circle. The AHEC staff works hard daily and they need an identity for the levels and types of services they provide. These graphic standards will build the brand of services that are offered. It is also essential that the connection be made between divisions and the agency. An easy way to do this is graphically. With every division and department within AHEC these standards and their application will symbolize confidence in the consistently high levels of service the agency provides. Graphic Standard Manual

The standards in this manual apply to communication pieces and articles of clothing and uniforms that are created or emblemed after July 1, 2006 for the Auraria Higher Education Center. Material in existence before that date become subject to these standards when they are reprinted. These standards for print materials and clothing or uniforms are intended to help in the proper use of the Auraria Higher Education Center logo. If you have questions regarding the use of this logo, please contact the Marketing Director for Student & Auxiliary Services, 303-556-3447.

Introduction

Since its inception in 1975, the Auraria Higher Education Center (AHEC) has served the common non-academic needs of the students, faculty and staff at the three Auraria Campus institutions- Community College of Denver, Metropolitan State College of Denver, and the University of Colorado at Denver and Health Sciences Center, Downtown Denver Campus. The Auraria Higher Education Center, provides these essential services related to facilities management and construction, parking and transportation, campus police, telecommunications infrastructure, media services, mail services, classroom scheduling and Student & Auxiliary Services, including the departments of the Campus Bookstore, Early Learning Center, Printing Services, the Tivoli Student Union, Campus Event Services and Campus Food Services and Leasing.

AHEC’s presence on campus is important to the daily functioning of this community and it is important that all staff take pride in being an integral part of the campus community. To that end, AHEC’s identity is being revamped starting with its logo. This is so AHEC staff can be better identified on the campus when

they are going about their daily work, and can be an identified source for communications.

There are numerous divisions, departments and offices within the Auraria Higher Education

Center. Although all areas within AHEC have common goals and missions, past identification and

communications have not shown a united front within the AHEC organization. The aim of these standards is to create a uniform sense of identity and belonging to the campus, as a whole, and to the Auraria Higher Education Center in particular.

When Parking or the Media Center sends out a letter, whether internally or externally, the receiver should know that it comes from a division of the Auraria Higher Education Center. When campus plumbers and electricians are working in a building on the campus, they should be easily distinguishable from outside contractors. When students see the sidewalks cleared on a snowy morning, they should understand and make the connection that Auraria Higher Education Center employees work hard everyday to keep their environment pleasant, safe and secure.

AHEC Logo Components

Logo Components

The physical identity of AHEC is important and the logo helps to build the brand of services that are provided. It distinguishes its employees and provides a connection to the bigger picture of the entire Auraria Campus. At the management level, it provides a consistent image in communications to the public and an air of increased professionalism. Consistent application of these standards with publications, letterhead business cards, clothing, etc. is required.

The new (as of March 2006) Auraria Higher Education Center logo symbolizes three independent academic institutions (CCD, Metro State, UCDHSC). The AHEC logo represents the supporting and unifying structure that serves the three institutions. This is symbolized by the triangle in the middle of the AHEC logo.

Symbolizes the unifying

structure that serves the

three institutions

The outer line elements of the

AHEC logo symbolizes the

three independent

academic institutions

The graphic signature designating

departments or divisions within

the AHEC agency

Staging the division signatures

At all times, the AHEC logo should be used as a stand-alone element. Type designating the department or divisions within the agency are called signatures and should be centered and printed under the logo, and never to the side. Division designations should appear boldface, using all capital letters. There should be a maximum of three lines underneath the logo when it is printed or embroidered.

As a final unifying element, the words “Auraria

Campus” should be the last line centered under the logo. This last line must be 70 percent of the size of the type in the preceding lines and be given ½ space from the body of the rest of the type.

FACILITIES MANAGEMENTAuraria Campus

Colors used in the logo

The three independent academic institutions (the outside portions of the logo,) should always be printed in a Cornflower Blue color, which is PMS color #285. The

small triangle in the middle symbolizing AHEC should be printed in the same Cornflower Blue color, but

reduced 40 percent.

If color applications are not possible and the logo is printed in black and white or gray scale, the triangle in the logo should always be reduced 40 percent.

On clothing, the logo should be embroidered or screen-printed with thread or ink most closely matching PMS color #285. The same filtering and reductions of the logo

should be applied as above. Printing under the logo and on clothing should be black in color.

Typography

The typeface chosen for the AHEC departments and divisions is Tahoma. Other typefaces are not acceptable. Distortions of the Tahoma typeface are not acceptable.

FACILITIES MANAGEMENTAuraria Campus

PMS #285

PMS #285 screened %40

PMS BlackFACILITIES MANAGEMENTAuraria Campus

Letterheads, Envelopes, & Business cards

Letterhead

Header

The Division logo should always be in the upper left corner of the letterhead or document against the margin of ½ inch. The following divisions within the Auraria Higher Education Center currently have designated logos:

Campus PoliceHuman ResourcesKenneth King CenterMedia CenterParking and TransportationStudent & Auxiliary Services

Other divisions that do not have logos, such as Facilities Management, should use the AHEC agency logo on their letterhead or document. Type designating their division should be centered under the logo with a maximum of three lines used for this designation. Division designations should appear boldface in capital letters. As a final unifying element, “Auraria Campus” should be the last line of type under

the logo and be separated by ½ space from the body of type designating the division.

The address of the division should be placed next to the division logo and be separated with a .5pt vertical line weight in the same PMS #258 color. The address type size should be exactly 5.76 and the

web address set to Bold. The address should read as follows:

First Line Physical address in the campus (if applicable)

2nd line Campus Box

3rd line P.O. Box

4th Line Denver, CO 80217-3361

5th line Contact Phone number 303.556....

6th line Fax Number 303.556.....

7th line Agency website www.ahec.edu

Footer

The footer is an important unifying element and is important to communicating the message that (1) the particular communication originates from a division of the Auraria Higher Education Center, and (2) that as such, the division or the department is serving the three Auraria Campus Institutions.

The footer should be centered at the bottom of the letterhead and documents generated on printers and be set against a 1/2 inch margin.

The first line that specifies “A Division of the Auraria Higher Education Center” should be typeset in Ta-homa Bold at 10.8 points.

The AHEC logo should be placed after “A Division of the Auraria Higher Education Center” on the same

baseline as the copy.

The second line which lists the institutions AHEC serves, should be typeset to Tahoma Regular at 9 points.

The third line that lists the AHEC web address should be typeset to Tahoma Bold at 9 points.

FACILITIES MANAGEMENT

Auraria Campus

Campus Box DP.O. Box 173361Denver, CO 80217-3361303.556.....FAX 303.556....www.ahec.edu

Division address

.5pt vertical line weight in PMS

#258 color.

A Division of the Auraria Higher Education CenterServing... Community College of Denver Metropolitan State College University of Colorado at Denver and Health Sciences Center

www.ahec.edu

Header Example

Business Cards

To ensure consistency of the agency identity, a standardized format is used for business cards. Business cards are pre-printed in the Printing Department with the logo on the front of the card and the print on the back of the card. Individual information is then printed in black.

Graphic standards for business cards closely follow those established for AHEC letterhead. Business cards will be two-sided. The division logo should receive prominence on the front side of the card and should be positioned on the left half. The name, title and contact information should be positioned on the right half. The bottom of the card should have department information.

Specifications:

Front side

Logo is printed in Black and Pantone 285 and

appears on the left side of the front of the card. A blue (pantone 285) vertical line is printed

1.5” from the left edge of the card and separates the logo from the individual’s information. Information to include: Name, title, office phone

#, mobile phone #(optional), and email. The

black band at the bottom includes the following information in white: address, main phone #, fax

number, URL.

Reverse side

The reverse side of the card is a unifying communication element which should read:

ServingCommunity College of DenverMetropolitan State College of DenverUniversity of Colorado at Denver and Health Sciences Center

COMMUNICATIONSAND

INSTITUTIONALREALATIONS

Auraria Campus

Julie Hughes

Director of Communications

and Institutional Relations

OFFICE 303.556.2243

[email protected]

Campus Box A, P.O.Box 173361 Denver, CO 80217-3361

303.556.3291 Fax 303.556.4403 www.ahec.edu

Front side

Reverse side

Envelopes

The standard size for envelopes is #10. The placement of the agency logo is placed in the upper left hand corner with a margin of 1/4 inch.

The address is typeset to Tahoma regular at 5.76 points

The seal contains the unifying element communicating that the sender originates from a division of the Aura-ria Higher Education Center, and as such, the division or the department is serving the three Auraria Campus Institutions.

This should be centered and placed with a margin of 1/4 inch against the top of the envelope flap.

The first line that specifies “A Division of the Auraria Higher Education Center” should be typeset in Tahoma

Bold at 10.8 points.

The AHEC logo should be placed after “A Division of the Auraria Higher Education Center” on the same

baseline as the copy.

The second line which lists the institutions AHEC serves, should be typeset to Tahoma Regular at 9 points.

The third line that lists the AHEC web address should be typeset to Tahoma Bold at 9 points.

Clothing

Clothing

The placement of the agency logo as well as the division logos on articles of clothing (uniforms) that employees wear should follow the same standards as for print applications.

Placement

Prominence should be given to division logos, and these logos should be considered the primary placement. Division logos should be either embroidered or screen-printed in the crest area, left chest above pockets on shirts and jackets. The AHEC agency logo should be embroidered or screen-printed and centered on the left sleeve 6 inches below the yoke of the jacket or shirt, if it has long sleeves. If the garment has short sleeves the AHEC agency logo should be embroidered or screen-printed and centered on the left sleeve two inches above the cuff.

The AHEC marketing committee has determined preferred colors for garments that will be given logo treatments. Preferred colors are black, blue, white and khaki. Please consider how the divisional and agency logos look on the colors that you consider for garments. As with the guidelines for print usage, division logotype designations should be embroidered or printed in black using a maximum of three lines. The final line should be the unifying element,

“Auraria Campus”. The agency logo on the sleeve should be matched as closely as possible

to the PMS #285 Cornflower Blue. “Auraria Higher Education Center” should always be

embroidered below the logo in black on light garments and in PMS #285 or white on black

garments. Should their be questions about proper usage, colors or the placement of the logos or lettering, the committee will consult, advise and make the determination as necessary. The committee will consult with the division as needed.

Size of Logos

When the division logos are placed on shirts and jackets in the crest area the embroidered or printed logo should be 2x3 inches. The division logo embroidered or printed on the sleeve should be 2x2 inches.

Polos & Long sleeved Shirts

As with the guidelines for print usage, division logotype designations should be embroidered or printed in black using a maximum of three lines. The final line should be the unifying element, “Auraria Campus”.

The Agency logo on the sleeve should be matched as closely as possible to the PMS #285 Cornflower Blue.

“Auraria Higher Education Center” should always be embroidered below the logo in black on light garments

and in PMS #285 or white on black garments.

Size of Logos

When the division logos are placed on shirts and jackets in the crest area the embroidered or printed logo should be 2x3 inches. The agency logo embroidered or printed on the sleeve should be 2x2 inches.

FACILITIESMANAGEMENT

Auraria Campus

Auraria

Higher Educa

tion

Center


Auraria Campus

AurariaHigher Education

Center


Auraria Campus


Center


Center

Crest embroidered or

printed at 2x3 inches

Sleeve embroidered or


Sleeve embroidered or




Smock

The placement of the agency logo as well as the division logos on smocks that employees wear should follow the same standards as for print applications.

The front left pocket of the smock should have the AHEC logo embroidered or printed at 2x3 inches. The back of the smock should have the AHEC logo printed or embroidered on the right side shoulder of the smock.


Center


Center

Front

Left pocket embroidered

or printed at 2x3 inches


Center


Center

BackBack right shoulder embroidered


Hats, Aprons &Vests

The placement of the agency logo as well as the division logos on hats or vests that employees wear should follow the same standards as for print applications.

The AHEC logo should appear on the back right side of hats and should be embroidered or printed at 2x3 inches.The division agency should appear on the front of the hat centered and printed or embroidered.

The vest should have the division logos either embroidered or screen-printed in the crest area on the left hand side. The AHEC logo should appear on the back right side of the vest and should be embroidered or printed at 2x3 inches.

The front left pocket of the apron should have the AHEC logo embroidered or printed at 2x3 inches. The division logo should be embroidered or screen-printed in the crest area on the left hand side.


Auraria Campus


Center


Center

Left pocket embroidered



Center

Right shoulder embroidered



printed at 2x3 inches with

division specific logo

Vehicles

FACILITIESMANAGEMENTAuraria Campus



Appendix

Auraria Higher Education Center - Image Response...

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